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The fall of Labubus and the mush of modern internet trends

Recorded: Nov. 26, 2025, 1:03 a.m.

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‘Labubu dubai chocolate Love Island matcha’ and Internet culture


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Home » Arts » Digital Culture » The fall of Labubus and the mush of modern internet trends

Posted inDigital Culture
The fall of Labubus and the mush of modern internet trends

by
Caiden O'Donnell
November 21, 2025November 23, 2025
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Michelle Peng/DAILY

Labubu.
The word alone is enough to make some people break out in a cold sweat, and it’s hard to blame them. These fuzzy, diminutive creatures, complete with a stare some have described as demonic, became truly inescapable over this past summer. Everywhere I turned, from the airport to the mall to the bathroom at my below-minimum-wage job, Labubus followed, staring at me ominously from backpacks and keychains.
Labubus began innocently enough, originating in 2015 from a picture book series by Kasing Lung before they were made into toys. However, after slowly gaining traction throughout 2024 and early 2025, Labubus exploded in popularity over the summer, flying off store shelves around the world. Resale prices skyrocketed as demand rose and they became harder to come across, to the point where some people instead opted to knowingly shell out money to buy fake Labubus, affectionately referred to as “Lafufus.”
This traction, however, was short-lived. While in the summer you might have had to spend $200 on a Labubu if you could get your hands on one, today I scroll my feed and find microinfluencers promoting genuine Labubus for $30 on TikTok Shop. They’re just not hard to find anymore. Combined with the fact that the stock price of Pop Mart — the company behind Labubus — is down nearly 35% (at the time of writing) since its peak in August 2025, it’s clear that Labubus are on the downswing.

Of course, Labubus are not alone in this fall from grace; fads have always come and gone. However, for as prominent as Labubus became, they seem to have faded from popular culture abnormally fast — even for a fad. Although it might seem anomalous, a clear pattern emerges when analyzing Labubus and the other massive trends that have appeared out of nowhere as of late.
In an era when people are more connected with each other via the internet and social media, trends can gain greater prevalence than ever, faster than ever. Simultaneously, in the era when most internet users consume more short-form content than anything else, our attention spans are shorter than ever, causing these trends to seemingly drop off the face of the Earth once people get bored of them.
Because of this, the internet has become a tapestry of many different digital phenomena, all so massive that they define the culture while they’re around, only to evacuate our minds as quickly as they appeared when it’s time to make room for the next trend. There’s no longer one single, massive cultural moment that sticks around for years in the vein of “Gangnam Style” or slime or fidget spinners. Instead, trends from various corners of the internet coalesce into one, and we get a mush of whatever “Labubu Dubai chocolate ‘Love Island’ matcha Benson Boone moonbeam ice cream cookie” is supposed to be. It’s a complete mess.
And yet, as cringeworthy as the modern internet may be, it will never go back to the way it was before. The reality is that the internet has become decentralized; rather than people staying in one gigantic, unified group with shared trends and moments like they used to, users go their separate ways, with social media algorithms providing hyper-curated content that pushes users toward smaller groups with niche shared interests. It is from all of these individual, smaller communities that the many different trends we see today seem to merge into one.
But maybe this — the mess, the chaos, the mishmash — is a unifying cultural moment after all, just in a new form. The beauty of the internet has always been that people from so many different places and backgrounds are able to come together and interact with one another, so it only makes sense that our trends would follow the same pattern. Looking back on the big trends of the past, I’ve realized it’s unrealistic for everyone to come together and enjoy the same thing, especially when we constantly preach individualism and influencers push us to be ourselves. For the most part, the internet trends of before were not truly unifying; they were just bandwagons we all hopped onto for fear of missing out.

But now, in this new wave of internet trends, nobody has to miss out. We are free to enjoy what we want to enjoy while experiencing the trends and culture from sides of the internet we might have never ventured into otherwise. It’s not everyone being the same that brings us together, but rather the exchange of culture, information, interests and everything in-between that is facilitated by the internet. Labubus themselves are an example of this — despite initially only being prominent in China (where Pop Mart is headquartered), small interactions between internet users from there and the rest of the world allowed the culture barrier between them to be breached, eventually making Labubus a global phenomenon, even if only for a little while.
The decentralization of the internet and its trends has allowed the web to become a more unified, multicultural place — and it’s beautiful. Even if it’s a jumble, I will gladly take all of the “Labubu Dubai chocolate ‘Love Island’ matcha Benson Boone moonbeam ice cream cookie” summers that the internet has to offer.
Daily Arts Contributor Caiden O’Donnell can be reached at caidenod@umich.edu.

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The proliferation of fleeting internet trends, as meticulously documented by Caiden O’Donnell in “The Fall of Labubus and the Mush of Modern Internet Trends,” offers a compelling microcosm of contemporary digital culture. O’Donnell argues that the rapid rise and equally swift decline of phenomena like Labubus – a small, somewhat unsettling plush toy – exemplifies a broader pattern within the internet’s ecosystem. This pattern is driven by a confluence of factors: the increased connectivity afforded by social media, the shortened attention spans cultivated by short-form content, and the increasingly decentralized nature of online communities.

O’Donnell’s core thesis centers on the idea that the internet is no longer characterized by large, unified cultural moments, as seen in previous trends like “Gangnam Style.” Instead, the digital landscape is populated by a “mush” – a chaotic amalgamation of trends originating from diverse corners of the internet. This “mush” is partially a result of algorithms that cater to individual user preferences, creating hyper-segmented communities rather than a shared, overarching cultural experience. As O’Donnell observes, this decentralization isn’t a negative thing; it's a consequence of the internet’s very design, which breaks down monolithic groups and fosters the possibility for interaction across varied interests.

The Labubus trend itself serves as a key illustration. The toy’s initial popularity, fueled by its presence in the Kasing Lung picture book series and subsequent expansion through toy sales by Pop Mart, rapidly morphed into a global sensation. However, this momentum was short-lived, driven by factors like a decline in stock prices for Pop Mart and a shift in user attention – indicative of the typical trend lifecycle. This wasn't simply a case of a fleeting fad, but a demonstration that the internet is, in effect, a constantly resetting space - ready to offer new tastes to those who are willing to take them.

O'Donnell skillfully connects this trend cycle to larger shifts in online culture. The emphasis on individualization promoted by influencers and the rise of distinct, niche online communities contribute to this instability. The very act of seeking out these variations is facilitated by the internet, which removes barriers to entry and creates opportunities for interaction across seemingly disparate groups. It's this continuous interaction that allows the "mush" of trends to form, as diverse tastes and cultural references collide and remix themselves.

Furthermore, the author effectively argues against a purely nostalgic view of past cultural moments. The pre-internet era, with its shared national narratives and dominant trends, is presented as fundamentally different from the dynamic, fragmented internet landscape. For better or worse, the internet compels us to embrace the continuous flux, the constant introduction of new experiences that don’t need to stand above others – but rather, co-exist alongside them.

Ultimately, “The Fall of Labubus and the Mush of Modern Internet Trends” offers a nuanced and insightful analysis of contemporary internet culture, framed by the observed trajectory of a seemingly insignificant toy. Caiden O’Donnell’s meticulous documentation underscores a crucial point: the internet’s influence hinges on its ability to facilitate constant and dynamic change. The “mush” isn’t a sign of cultural decay, but rather a reflection of a fundamentally altered ecosystem, one defined by interconnectedness and continuous transformation.