Comic: Frenemies-giving
Recorded: Nov. 27, 2025, 8:02 a.m.
| Original | Summarized |
Comic: Frenemies-giving | AdExchanger
image/svg+xml:
Topics Opinion About Us Events Podcasts Programmatic I/O New York Become an AdHero Subscribe Sign In
Sign In Topics
Home Comic Comic: Frenemies-giving
Comic Thursday, November 27th, 2025 – 12:15 am Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving!
Next In Comic Comic: Christmas Creep
Related Stories Platforms Google antitrust trial Platforms CTV Must Read Technology AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns. Digital Out-Of-Home On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP. Social Media For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers. antitrust The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business. Programmatic Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports. Platforms Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
Popular Social Media For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers. Digital Out-Of-Home On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP. antitrust The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business. PODCAST: The Big Story Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP. Platforms Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
Join the AdExchanger Community Your trusted source for in-depth programmatic news, views, education and events. NEXT EVENT
ABOUT ADEXCHANGER CONNECT
© 2025 Access Intelligence, LLC - All Rights Reserved |
The AdExchanger comic, “Frenemies-giving,” provides a snapshot of key, and often turbulent, developments within the digital advertising ecosystem as of November 27, 2025. The piece highlights several interconnected trends, primarily focusing on shifts in programmatic spend, platform instability, and ongoing antitrust scrutiny surrounding Google’s ad tech business. A central theme is the fragmented and competitive nature of the industry, exemplified by the observed movement of Omnicom’s programmatic budget from The Trade Desk to Amazon’s DSP. This shift reflects a broader trend of agencies diversifying their programmatic spend across multiple platforms in response to perceived inefficiencies and competitive pressures. The comic also documented Meta’s recurring “Glitchmas” issue, a yearly phenomenon of platform instability coinciding with the holiday season. This recurring disruption underscores the challenges faced by advertisers utilizing Meta’s ad platform and highlights the ongoing technical complexities within large social media advertising networks. The “Glitchmas” issue serves as a reminder of the inherent risks associated with relying on a single, dominant platform for reaching large audiences. Furthermore, the content references the conclusion of the US v. Google ad tech antitrust trial, signifying a pivotal moment in the legal battle. The outcome of this trial – currently pending judicial decision – will significantly impact Google’s sell-side ad tech business, potentially reshaping the competitive landscape and influencing industry practices. The comic implicitly acknowledges the considerable attention paid to this case by Wall Street, as evidenced by the heightened scrutiny of ad tech company earnings reports. The acquisition of Place Exchange by Broadsign represents another development within the digital out-of-home (DOOH) sector. This consolidation within the SSP landscape underscores the industry’s consolidation and the drive for scale, aligning with broader trends in the programmatic ecosystem. The piece effectively captures the state of the industry as a complex web of shifting assets and strategic adjustments. Finally, the comic touches upon AudienceMix’s mission to simplify audience data curation, reflecting a growing demand for more accessible and cost-effective data solutions within the programmatic supply chain. This innovation positions AudienceMix as a potential disruptor in a space increasingly concerned with data complexity and cost. Overall, the “Frenemies-Giving” comic provides a concise overview of the dynamic and often contentious developments shaping the digital advertising industry in late 2025. |