Amazon Is Having a Huge Black Friday Sale on Birdfy Smart Bird Feeders (2025) | WIREDSkip to main contentHand-Picked Black Friday DealsShop NowMenuSECURITYPOLITICSTHE BIG STORYBUSINESSSCIENCECULTUREREVIEWSBLACK FRIDAYMenuAccountAccountNewslettersBest Black Friday DealsBest Buy Black Friday DealsiPad Black Friday DealsBest Outdoor DealsHuckberry’s Black Friday DealsDeals DeliveredSecurityPoliticsThe Big StoryBusinessScienceCultureReviewsChevronMoreExpandThe Big InterviewMagazineEventsWIRED InsiderWIRED ConsultingNewslettersPodcastsVideoMerchSearchSearchSign InSign InKat MerckGearNov 27, 2025 11:30 AMAmazon Is Having an Epic Sale on Birdfy Smart Bird FeedersSomeone you know wants a smart feeder for Christmas. These are the best deals we've found on a brand we recommend.FacebookXEmailSave StoryCourtesy of BirdfySave StorySave this storySave StorySave this storyAfter spending the past year testing 25 smart bird feeders from 10 different brands, many have impressed me, but none so frequently and consistently as Birdfy's. It was the first brand on the market to introduce AI bird identification, as well as the first to introduce auxiliary products like smart nesting boxes, birdbaths (see below), and feeder bodies made from different materials like wood or metal. The products still suffer the occasional quirk or connectivity issue, but all smart feeders do. The Birdfys remain my go-to for gifts and personal use at my home due to their consistency and ease of use.If you're looking to buy one this year for yourself or a loved one, these are the best prices you'll see, and these are the most giftable models, most usable out of the box without a subscription. (Note that all Birdfy feeders run on 2.4 GHz Wi-Fi only.)Also, be sure to check out our full guide to the absolute best Black Friday deals.For BeginnersPhotograph: Kat MerckVideo: Kat MerckChevronChevronBirdfyRookie Smart Bird Feeder$120 $80 (33% off) Amazon (AI included, no solar)$150 Birdfy (solar, no AI)$100 ChewyIf you've never dealt with a smart bird feeder before, it can be intimidating. I know multiple people who were gifted a smart bird feeder last year for the holidays and still, in November 2025, have yet to take it out of the box. Apparently they're not alone, because there's now a feeder specifically for the reluctant: the Rookie, which looks like a gravity pet feeder and snaps together in three simple pieces with no tools.You'll still have to charge the 1080p camera (once a week, as this version doesn't come with a solar panel) and calibrate it to the app, but that's it—just pop the camera on its little side stand, fill the seed hopper, attach it to a wall or pole with the included hardware, and you're good to go. Because there's only a side view, you'll get a fair amount of butt shots from birds who are facing the other way, and note that you'll definitely want to site this one out of the way of squirrels, because it's pretty lightweight and the top is easily knocked off.An Enduring ClassicCourtesy of BirdfyCourtesy of BirdfyPhotograph: Medea GiordanoChevronChevronBirdfyFeeder Lite With Solar$240 $180 (25% off) AmazonThere are an awful lot of smart feeders on the market, and none of them are perfect, but this longtime best-seller is the one I consistently recommend for its combination of features, usability, app, and price. There are options for a solar panel and either AI by subscription ($5 a month) or included, but Amazon's deal is on the one with the by-subscription option and solar panel. The panel has to be mounted separately, but in my experience, it's done quite well at keeping the camera charged even when it's cloudy.If You're Worried About Squirrel DamageCourtesy of BirdfyBirdfyFeeder Metal With AI$240 $180 (25% off) AmazonI haven't yet tested this exact model , but I have tested many plastic feeders that have been chewed by squirrels. If you're interested in the original Birdfy but are worried about squirrel damage, this is the one to get. It uses the same 1080p camera you'll find on the side of Birdfy's Pro 2 Duo. It also doesn't need a subscription for AI identification, and it comes with built-in rooftop solar panels, so you won't have to bring it in to charge the camera battery. I've had great luck with Birdfy's solar panels on other models staying charged even during cloudy seasons.For Top-Tier Photo and Video QualityCourtesy of BirdfyChevronChevronBirdfyFeeder 2 Pro With AI and Solar$300 $237 (21% off) AmazonThis is Birdfy's flagship smart feeder, featuring the highest image quality of any of the brand's feeder cameras. I tested the 2 Pro Duo, which has two cameras; this model only has the one, but it's the same as the Duo's main camera, which I can attest is outstanding. (Though you'll want to make sure it's close to a router, as it will need more bandwidth than a typical feeder camera.) It's got two lenses—one wide-angle and one portrait—and the latter will actually track any bird that lands and zoom in for a closer view. The 2K video captures can also be played back in slow motion, and there's a light for capturing interesting happenings at night. This version doesn't need a subscription, and it comes with a solar panel, which will need to be mounted separately.A Fun, New Way to Watch BirdsPhotograph: Kat MerckChevronChevronBirdfyBath Pro$350 $260 (26% off) Amazon (With Stand and AI ID)If your giftee already has a smart bird feeder or doesn't want to deal with seed mess, why not gift them a smart bird bath? This one's already won an Innovation Award for CES 2026, and despite some early connection issues, I had great fun testing it this summer. It captured visits from everything from birds, spiders, and squirrels to a raccoon trying to steal the pump filter. (He was eventually successful.) Note the bath still does take some maintenance, other than refilling—because the reservoir is shallow, it is prone to algae, and the pump does tend to clog with larger debris like leaves. But I still highly recommend it as a fun gift for any bird lover; especially this version, which comes with a matching stand and does not require a subscription for AI identification.If You'd Rather Not Have PlasticCourtesy of BirdfyBirdfyBamboo Mini Bird Feeder With Camera$230 $150 (35% off) AmazonMost smart feeders are made of plastic, and for good reason—it's durable, resists weather damage, and is easy to clean. But no one's going to argue that it looks great in your yard. I haven't tested this exact feeder, but I did test a similar-looking one, and I was surprised at how much classier and more natural it looked on my feeder pole. This one sports the same 1080p camera as our favorite original Birdfy, and also comes with a solar panel for keeping the camera charged (must be mounted separately). There's also included AI ID, so you won't need a subscription. As a bonus, you can save an extra 10 percent by entering our code WIRED356 (you can find the spot for a promo code under payment options), which brings the price down to $136.Kat Merck is a senior commerce editor for WIRED, where she covers smart bird feeders, hair straighteners, toiletry bags, and everything home-related. An editor and writer for more than 25 years, she has a bachelor’s degree in journalism from California Polytechnic State University, San Luis Obispo. Following stints as associate ... Read MoreSenior Commerce EditorLinkedInTopicsShoppingAmazonDealsoutdoorblack fridaygiftsRead MoreRainfall Buries a Mega-Airport in MexicoNew Mexico City International Airport was canceled when only half built, and has since been flooded and restored into wetlands.How to Pick the Right MacBook for You (and Not Waste Your Money)With the new M5 MacBook Pro, it's more complicated than ever to figure out the right MacBook for you.Apple’s Family Sharing Helps Keep Children Safe. 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Birdfy’s smart bird feeders have quickly become a standout in the increasingly crowded market of smart home devices geared toward nature enthusiasts. Kat Merck’s comprehensive review highlights the brand’s initial dominance, driven by its pioneering introduction of AI bird identification and a range of complementary products like nesting boxes and birdbaths. Despite occasional connectivity quirks—a common issue with early smart devices—Birdfy feeders maintain a consistent level of performance and ease of use, making them a reliable gift or personal purchase.

The review focuses on three key models: the Rookie, the Lite with Solar, and the 2 Pro with AI and Solar. The Rookie, designed for the “reluctant” user, is praised for its simple, tool-free assembly and gravity-based design. Though offering a limited view (resulting in frequent "butt shots"), it’s an accessible entry point into smart bird feeding. The Lite with Solar, a best-selling classic, offers a more comprehensive feature set, including solar power and a subscription-based AI ID, though the solar panel’s mounting can be a slight inconvenience. The Metal version, specifically designed to withstand squirrel damage, is highlighted as an excellent choice for those concerned about rodent intervention.

Finally, the flagship BirdfyFeeder 2 Pro with AI and Solar is showcased as the brand’s most technologically advanced offering. Featuring dual lenses, including one that zooms in on approaching birds, and 2K video recording with slow-motion capabilities, it represents the pinnacle of Birdfy's technology – though it requires a more robust Wi-Fi connection. It's notable that Birdfy's AI identification doesn't require a subscription, a significant factor for many consumers.

Beyond the feeder models, the review also acknowledges the company’s broader contribution to the smart birding category. It acknowledges that Birdfy was a pioneer in this space, and continues to be a reliable brand for those seeking to understand and enjoy their local avian population. The detailed assessment emphasizes the brand’s focus on usability, reliability, and a practical approach to engaging with nature through technology.