I’ve covered Black Friday deals for ten years, ask me anything | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessCreatorsMobilePolicySecurityTransportationReviewsExpandLaptopsPhonesHeadphonesTabletsSmart HomeSmartwatchesSpeakersDronesScienceExpandSpaceEnergyEnvironmentHealthEntertainmentExpandGamesTV ShowsMoviesAudioAIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee All ShoppingCarsExpandElectric CarsAutonomous CarsRide-sharingScootersOther TransportationFeaturesVideosExpandYouTubeTikTokInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.I’ve covered Black Friday deals for ten years, ask me anythingComments DrawerCommentsLoading commentsGetting the conversation ready...GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingBlack FridayCloseBlack FridayPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Black FridayI’ve covered Black Friday deals for ten years, ask me anythingAsk me your burning questions about Black Friday, and I’ll do my best to answer them.Ask me your burning questions about Black Friday, and I’ll do my best to answer them.by Cameron FaulknerCloseCameron FaulknerEditor, CommercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Cameron FaulknerNov 28, 2025, 12:00 PM UTCLinkSharePhoto by Antonio G. Di Benedetto / The VergePart OfThe Verge’s guide to Black Friday 2025see all Cameron FaulknerCloseCameron FaulknerPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Cameron Faulkner is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.Black Friday is the day that a handful of us at The Verge have been preparing months for, in part because it’s happening earlier and earlier. We’ve already lifted the curtain on deals — hundreds of them — including some that we couldn’t tell you about before today, and we have a one-stop shop for everything we’ve published so far. There’s a lot of prep work that goes into pulling this off every year, so instead of making Black Friday a one-way stream of information like usual, we’re hosting an AMA for subscribers.Do you want a personalized deal pick so that you don’t have to sort through the chaos? I’ll give you some options. Or, perhaps you want to ask questions about our process, or about the deals landscape in general. Those are just some idea starters. Whatever it is you want to ask, ask away. I’ll start answering questions later today at 1PM ET.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Cameron FaulknerCloseCameron FaulknerEditor, CommercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Cameron FaulknerBlack FridayCloseBlack FridayPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Black FridayDealsCloseDealsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DealsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingMore In The Verge’s guide to Black Friday 2025See allHere are my favorite Black Friday TV deals from Samsung, Sony, and othersJohn Higgins33 minutes agoThe best Black Friday deals on AirPods, AirTags, and other Apple gearSheena VasaniAn hour agoThe 148 best Black Friday deals we’ve found so far — a ton of tech is over half offBrandt RanjTwo hours agoMost PopularMost PopularThe VPN panic is only getting startedWyze’s new security camera watches your yard from inside your homeYou can play classic Nintendo games on these custom SNES-inspired Nike sneakersWhy can’t ChatGPT tell time?I’m officially done with YouTube KidsVerge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native adMore in GadgetsDreame’s X40 Ultra is arguably the best robovac deal you can grab for Black FridayPhilips Hue’s Festavia string lights are up to $158 off just in time for ChristmasKuxiu’s solid-state power bank now has more capacity and faster wireless chargingDisney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayChina’s Alibaba brings removable batteries to the smart glasses raceMy favorite e-reader is at its lowest price ever for Black FridayDreame’s X40 Ultra is arguably the best robovac deal you can grab for Black FridaySheena VasaniNov 27Philips Hue’s Festavia string lights are up to $158 off just in time for ChristmasSheena VasaniNov 27Kuxiu’s solid-state power bank now has more capacity and faster wireless chargingAndrew LiszewskiNov 27Disney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayBrandon RussellNov 27China’s Alibaba brings removable batteries to the smart glasses raceRobert HartNov 27My favorite e-reader is at its lowest price ever for Black FridaySheena VasaniNov 27Advertiser Content FromThis is the title for the native adTop StoriesTwo hours agoThe 148 best Black Friday deals we’ve found so far — a ton of tech is over half offNov 27Why can’t ChatGPT tell time?Nov 27The VPN panic is only getting startedNov 27How Microsoft’s developers are using AINov 27Architecting the year’s best family dramaNov 27Stranger Things 5 begins with a frantic race to the finish lineThe VergeThe Verge logo.FacebookThreadsInstagramYoutubeRSSContactTip UsCommunity GuidelinesArchivesAboutEthics StatementHow We Rate and Review ProductsCookie SettingsTerms of UsePrivacy NoticeCookie PolicyLicensing FAQAccessibilityPlatform Status© 2025 Vox Media, LLC. 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The Black Friday coverage undertaken by The Verge, as manifested in this excerpt, represents a significant, multi-faceted operation designed to provide consumers with a comprehensive overview of available deals. This isn’t a simple aggregation of discounts; it’s a sustained effort encompassing years of experience, a dedicated editorial team led by Cameron Faulkner, and a substantial commitment to continually updating and refining a vast database of offers. The core of the operation revolves around anticipating consumer demand and proactively sourcing deals, a process Faulkner describes as “months of prep work.” This suggests a deliberate strategy focused on timing and securing exclusive offers, evidenced by the statement that some deals were unavailable “before today.”

The operation’s structure is built upon a centralized hub – a constantly updated repository of deals – managed by The Verge. This serves as the foundation for a wide array of content, including daily email updates to subscribers (via the “Verge Deals” signup) and a consistently refreshed feature – the “148 best Black Friday deals” – indicative of a prioritization of scale and immediate consumer interest. This volume of content demonstrates an understanding that Black Friday is not simply a single event, but a prolonged period of heightened consumer activity.

Contributing to this expansive effort is a team of editors, including Faulkner, who are responsible for vetting deals, assessing their value, and curating them for specific audiences. The emphasis on “personalized deal pick” highlights a recognition of the individualized nature of shopping choices. Beyond mere deal aggregation, editors are also responsible for assessing the broader landscape, examining trends, and providing context – illustrated by Faulkner’s eventual Q&A session. The inclusion of articles like “My favorite Black Friday TV deals from Samsung, Sony, and others,” signals a deeper engagement with specific product categories and brands.

The “Verge Deals” email signup represents a crucial element of the strategy, leveraging subscriber loyalty to drive traffic and engagement. This is part of a broader system of communication designed to keep consumers informed throughout the entire Black Friday period. The consistent provision of “best of” lists—such as the "148 best Black Friday deals"—is a calculated move to capitalize on the peak of consumer interest and provide immediate value.

Crucially, The Verge's approach isn’t solely driven by immediate sales. There’s an understanding that Black Friday coverage extends beyond the event itself. The focus on brands like Samsung, Sony, and Philips Hue illustrates a commitment to long-term product coverage within the context of a seasonal promotional event. While the overarching aim is to drive sales, the overall operation reflects a deeper commitment to delivering informed consumer choices and comprehensive product information. The integration of diverse content, from personalized deal recommendations to detailed product assessments, demonstrates an ambition to position The Verge as a trusted and authoritative resource throughout the Black Friday shopping season.