The newest Oura Ring 4 is still at its lowest price for Black Friday | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessCreatorsMobilePolicySecurityTransportationReviewsExpandLaptopsPhonesHeadphonesTabletsSmart HomeSmartwatchesSpeakersDronesScienceExpandSpaceEnergyEnvironmentHealthEntertainmentExpandGamesTV ShowsMoviesAudioAIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee All ShoppingCarsExpandElectric CarsAutonomous CarsRide-sharingScootersOther TransportationFeaturesVideosExpandYouTubeTikTokInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.The Oura Ring 4 is still at its lowest price ever for Black FridayComments DrawerCommentsLoading commentsGetting the conversation ready...GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingBlack FridayCloseBlack FridayPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Black FridayThe Oura Ring 4 is still at its lowest price ever for Black FridaySnooze ya lose.Snooze ya lose.by Todd HaseltonCloseTodd HaseltonDeputy Editor, Reviews and CommercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Todd HaseltonNov 28, 2025, 6:22 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.Photo: Amelia Holowaty Krales / The VergePart OfThe Verge’s guide to Black Friday 2025see all Todd HaseltonCloseTodd HaseltonPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Todd Haselton is a deputy editor with 18 years of experience writing and editing product reviews, gadgets and business news. Previously, he was a deputy editor covering technology companies at CNBC.The newest Oura Ring 4 is still available from Amazon, Best Buy, and Oura for $249 — its lowest price to date — for Black Friday, which is about $100 off the standard retail price. Or you can save up to $150 if you’re going for the gold or rose gold models, since those are down from $500 to $350. That’s if you fancy.Oura Ring 4$249$34929% off$249$249 at Amazon$249 at Best Buy$249 at OuraThe Oura Ring 4 is best known for its advanced sleep tracking, and I’ve found it pretty useful even though I don’t really like spending $5.99 a month to get the most out of the subscription. That subscription gives you more detailed sleep tracking, 24/7 heart rate data, temperature monitoring, SpO2 sensing, and more. It’s all the stuff you’d want monitored in case something gets out of whack. The latest Oura 4 model improves tracking of oxygen levels, your heart rate, and activities.Don’t sleep on the deal. Ha ha. See what I did there? Sleeping gadget. Anyway, where was I?Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Todd HaseltonCloseTodd HaseltonDeputy Editor, Reviews and CommercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Todd HaseltonBlack FridayCloseBlack FridayPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Black FridayDealsCloseDealsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DealsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingMore In The Verge’s guide to Black Friday 2025See allYou can get a four-pack of AirTags for just over $60, the lowest price everBrandon Russell28 seconds agoThe 174 best Black Friday deals we’ve found so far — a ton of tech is over half offBrandt Ranj26 minutes agoTwelve South’s magnetic PowerBug charger is 20 percent off for Black FridaySheena Vasani52 minutes agoMost PopularMost PopularThe 170 best Black Friday deals we’ve found so far — a ton of tech is over half offThe VPN panic is only getting startedWyze’s new security camera watches your yard from inside your homeYou can play classic Nintendo games on these custom SNES-inspired Nike sneakersWhy can’t ChatGPT tell time?Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native adMore in GadgetsBose, Sony, and Apple headphones are cheaper than ever for Black FridayHallmark’s Mario and Toad Christmas ornaments are less than $10 for Black FridayApple’s most affordable iPad is over 20 percent off for Black Friday8Verge ScoreThe best earbuds we’ve tested for 20259Verge ScoreThe best robot vacuumsBlack Friday deals on chargers and power banks we love from Anker and moreBose, Sony, and Apple headphones are cheaper than ever for Black FridayBrandon Russell6:45 PM UTCHallmark’s Mario and Toad Christmas ornaments are less than $10 for Black FridayTodd Haselton6:17 PM UTCApple’s most affordable iPad is over 20 percent off for Black FridayBrandon Russell6:02 PM UTCThe best earbuds we’ve tested for 2025John Higgins and Chris Welch5:49 PM UTCThe best robot vacuumsJennifer Pattison Tuohy5:19 PM UTCBlack Friday deals on chargers and power banks we love from Anker and moreBrandt Ranj5:15 PM UTCAdvertiser Content FromThis is the title for the native adTop Stories26 minutes agoThe 174 best Black Friday deals we’ve found so far — a ton of tech is over half off3:00 PM UTCThe dark side of optimizing your metabolism1:00 PM UTCRivian’s software-powered e-bike won me over with its adaptability5:11 PM UTCThe best Black Friday deals on AirPods, AirTags, and other Apple gear1:00 PM UTCThe US dodged a bullet this Atlantic hurricane seasonNov 27Why can’t ChatGPT tell time?The VergeThe Verge logo.FacebookThreadsInstagramYoutubeRSSContactTip UsCommunity GuidelinesArchivesAboutEthics StatementHow We Rate and Review ProductsCookie SettingsTerms of UsePrivacy NoticeCookie PolicyLicensing FAQAccessibilityPlatform Status© 2025 Vox Media, LLC. 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The Oura Ring 4 is currently available at its lowest price ever, coinciding with Black Friday deals, offering a significant discount of approximately $100 off the standard retail price. This price reduction, currently $249, is available through retailers such as Amazon, Best Buy, and directly from Oura. The deal extends to the gold and rose gold models, reducing their prices from $500 to $350. The ring’s appeal lies primarily in its advanced sleep tracking capabilities, complemented by 24/7 heart rate monitoring, temperature sensing, SpO2 measurement, and activity tracking. An additional monthly subscription unlocks more detailed sleep data and expanded features, though this is a separate cost. The current model represents an improvement over previous iterations, notably enhancing the precision of its oxygen level, heart rate, and activity tracking functionalities. The primary value proposition of the Oura Ring 4 remains its comprehensive approach to health monitoring through continuous tracking of key physiological metrics, providing users with data-driven insights into their sleep patterns and overall wellness.