Black Friday deals that are most popular with Verge readers | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessCreatorsMobilePolicySecurityTransportationReviewsExpandLaptopsPhonesHeadphonesTabletsSmart HomeSmartwatchesSpeakersDronesScienceExpandSpaceEnergyEnvironmentHealthEntertainmentExpandGamesTV ShowsMoviesAudioAIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee All ShoppingCarsExpandElectric CarsAutonomous CarsRide-sharingScootersOther TransportationFeaturesVideosExpandYouTubeTikTokInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Black Friday deals that are most popular with Verge readersComments DrawerCommentsLoading commentsGetting the conversation ready...GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingBlack FridayCloseBlack FridayPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Black FridayBlack Friday deals that are most popular with Verge readersAlways the ChomChom.Always the ChomChom.by Barbara KrasnoffCloseBarbara KrasnoffReviews EditorPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Barbara KrasnoffNov 28, 2025, 10:45 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.Image: ChomChomPart OfThe Verge’s guide to Black Friday 2025see all Barbara KrasnoffCloseBarbara KrasnoffPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Barbara Krasnoff is a reviews editor who manages how-tos and various projects. She’s worked as an editor and writer (and occasional sci-fi author) for more years than she cares to admit to.It may not surprise anyone who is tech-aware that publications such as The Verge track the affiliate links that their readers click — in fact, every article that links to a vendor has this statement on top: “If you buy something from a Verge link, Vox Media may earn a commission.”RelatedThe best Black Friday deals we’ve found (so far)We found Black Friday deals on our favorite tech, and most are under $50So we will be totally honest with you: we do have some idea of which products our readers are purchasing during the Black Friday sales. (But no, we have no idea what you personally purchased.) And it can be interesting to see which products are more popular — because they are definitely not all tech. If you also find it as interesting as we do, here are some of the top products that you, our readers, have purchased through our site.Featured ProductsPreviousNextAirPods Pro 3Read More$220 at Amazon$220 at Best BuyChomChom Roller Pet Hair RemoverRead More$15 at Amazon$25 at ChewyDisney Plus, Hulu Bundle (with ads)Read More$5 at Disney Plus (monthly)Apple AirTagRead More$18 at Amazon$18 at WalmartLifeStraw personal water filterRead More$10 at Amazon$10 at WalmartRay-Ban Meta (Gen 1) smart glassesRead More$239 at Amazon$239 at Best BuyApple AirTag$18$2938% off$18$18 at Amazon$18 at Walmart$63 at Amazon (four-pack)Apple’s AirTags are excellent at helping you find lost items, whether it’s a wallet, a purse, or your backpack. They’re increasingly useful for tracking lost luggage, too, especially as airlines and airports continue to add support for them. Read our original review.ChomChom Roller Pet Hair Remover$15$2846% off$15$15 at Amazon$25 at ChewyThere are some handy items that seem to always appear on our list of staff and reader favorites — the ChomChom reusable roller is one of them. According to friends who have animals, it works great for removing unwanted pet hair from furniture, making it simple to do a quick cleanup when visitors are on their way.AirPods Pro 3$220$24912% off$220$220 at Amazon$220 at Best Buy$249 at AppleThe recently released AirPods Pro 3 offer superior noise cancellation, have better bass, fit better and include fairly accurate heart rate sensors. In other words, according to our reviewer, “Everything you liked about the AirPods Pro just got better.” Read our review.Slice Auto-Retractable Box Cutter$16$2843% off$16$16 at Amazon (with on-page coupon)$28 at SliceI had a LOT of boxes to open after a recent move, so I also need Slice’s retractable, finger-friendly ceramic blade in place of my old-fashioned (and much more dangerous) box cutter. Slice’s tool is great for tearing through packing tape and cutting plastic wrapping without worrying about injuries.LifeStraw personal water filter$10$1844% off$10$10 at Amazon$10 at Walmart$11 at LifestrawIf you’d like to look ahead to next summer’s hiking adventures (or if you live in an area where snow is not an issue), check out LifeStraw for water safety. Its basic filter removes unwanted viruses, bacteria, and microplastics as you drink, giving you a safe way to hydrate no matter where you are.AirPods 4$69$12947% off$69$69 at Amazon$69 at Walmart$70 at TargetThese latest updates to Apple’s base-model wireless earbuds feature improved audio over the third-gen model, along with deep iOS integration and spatial audio with head tracking. Read our review.Disney Plus, Hulu Bundle (with ads)$5$1362% off$5$5 at Disney Plus (monthly)These days, it’s hard to decide which streaming services to pay for without going over budget. Luckily, there are a bunch of Black Friday sales now on hand, including this one: an ad-supported Disney Plus and Hulu bundle for $4.99 a month ($8 off) for an entire year. How could I miss shows and movies like Andor, Toy Story, and The Fantastic 4: First Steps?HBO Max$3$1173% off$3$3 at HBO Max (monthly, with ads)$110 at HBO Max (annual, with ads)$185 at HBO Max (annual, ad-free)Then, of course, there’s HBO Max, which is also offering a deal: a year of the monthly, ad-supported subscription for $2.99 ($8 off) a month. I’ve enjoyed watching The Pitt (during a recent ER visit, no less than two doctors and a nurse asked if I’d seen it) and Superman.Ray-Ban Meta (Gen 1) smart glasses$239$29920% off$239$239 at Amazon$239 at Best Buy$239 at TargetI have to admit that Meta’s smart glasses, which were developed in partnership with Ray-Ban, strike me as one of the most science-fictional items now available. These are the first-gen versions: they can capture 1080p video and play music, and thanks to a suite of AI-based features, they will even translate from a myriad of languages in real time. As I said: scifi. Read our review.Microsoft Surface Laptop, 13-inch$550$90039% off$550$550 at Amazon$550 at Best Buy$550 at MicrosoftIf you’re looking for a portable, entry-level laptop, then Microsoft’s slightly smaller Surface Laptop trims some of the size and a few features from its bigger 13.8-inch counterpart, while maintaining excellent battery life and solid performance. Read our review.Sony DualSense Edge$160$20020% off$160$160 at Amazon$170 at Best Buy$170 at PlayStation DirectSony’s pro-style controller, the DualSense Edge, might have shorter battery life than the standard DualSense model, but it features great software integration with the PlayStation 5 and plenty of customizable components. Read our review.Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Barbara KrasnoffCloseBarbara KrasnoffReviews EditorPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Barbara KrasnoffBlack FridayCloseBlack FridayPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Black FridayDealsCloseDealsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DealsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingMore In The Verge’s guide to Black Friday 2025See allNinja’s versatile Creami ice cream maker hits an all-time low for Black FridayTodd Haselton4 minutes agoOur favorite gear from Apple, Bose, Sony and more is at all-time low prices for Black Friday — up to 58% offBrandon Russell27 minutes agoThe Super Mario Galaxy bundle for the Switch is 20 percent off today onlyCameron FaulknerAn hour agoMost PopularMost PopularThe 170 best Black Friday deals we’ve found so far — a ton of tech is over half offThe VPN panic is only getting startedWyze’s new security camera watches your yard from inside your homeYou can play classic Nintendo games on these custom SNES-inspired Nike sneakersWhy can’t ChatGPT tell time?Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native adMore in GadgetsThe Ray-Ban Meta smart glasses are still at their all-time low for Black FridaySurprise: The BrickBoy kit for the Lego Game Boy uses floating magnets instead of switchesYou can get a four-pack of AirTags for just over $60, the lowest price everTwelve South’s magnetic PowerBug charger is 20 percent off for Black FridayI’m a laptop reviewer, and these are the Black Friday deals I’d shop—many are over $400 offDisney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayThe Ray-Ban Meta smart glasses are still at their all-time low for Black FridaySheena VasaniAn hour agoSurprise: The BrickBoy kit for the Lego Game Boy uses floating magnets instead of switchesSean HollisterTwo hours agoYou can get a four-pack of AirTags for just over $60, the lowest price everBrandon RussellNov 28Twelve South’s magnetic PowerBug charger is 20 percent off for Black FridaySheena VasaniNov 28I’m a laptop reviewer, and these are the Black Friday deals I’d shop—many are over $400 offAntonio G. Di BenedettoNov 28Disney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayBrandon RussellNov 28Advertiser Content FromThis is the title for the native adTop StoriesTwo hours agoThe 180 best Black Friday deals you can still shop — a ton of tech is over half offNov 28The dark side of optimizing your metabolismNov 28Rivian’s software-powered e-bike won me over with its adaptabilityAn hour agoThe best Black Friday deals you can still get on iPads, AirPods, and other Apple gearNov 28The US dodged a bullet this Atlantic hurricane seasonNov 27Why can’t ChatGPT tell time?The VergeThe Verge logo.FacebookThreadsInstagramYoutubeRSSContactTip UsCommunity GuidelinesArchivesAboutEthics StatementHow We Rate and Review ProductsCookie SettingsTerms of UsePrivacy NoticeCookie PolicyLicensing FAQAccessibilityPlatform Status© 2025 Vox Media, LLC. All Rights Reserved

The Verge’s Black Friday 2025 coverage, as curated by Barbara Krasnoff, reveals a fascinating snapshot of what resonated most with its readership. The data—aggregated affiliate link purchases—highlights a diverse range of interests, extending far beyond purely technological gadgets. Krasnoff’s analysis presents a detailed breakdown of the most popular items among The Verge’s audience, showcasing a surprising blend of practical tools and desirable consumer goods, demonstrating a readership with varied needs and tastes.

The top purchases unequivocally centered around Apple products: AirPods Pro 3 were a dominant force, representing a significant investment in noise cancellation and audio quality. The consistently high demand for Apple AirTags underscores the utility of location tracking, particularly for individuals grappling with lost belongings—a sentiment that clearly aligns with The Verge's focus on problem-solving and practical tech. These devices were purchased by readers seeking to improve their daily lives. Following closely were the newest Surface Laptop, and Apple’s AirPods 4, highlighting a continued preference for Apple's ecosystem and product offerings. Notably, the inclusion of the Ray-Ban Meta (Gen 1) smart glasses – despite their science-fiction-esque nature – points to The Verge’s audience’s interest in cutting-edge, experimental technology.

Beyond the Apple ecosystem, several other items garnered significant attention. The ChomChom Roller Pet Hair Remover continues to be a popular choice among readers, suggesting a shared desire to maintain tidy homes, likely fueled by the convenience and efficiency it offers. Slice’s auto-retractable box cutter showcases the practical needs revealed by frequent moves and a demand for safe and efficient tools. LifeStraw personal water filters reflect the audience’s proactive approach to preparedness, particularly concerning outdoor adventures or areas with compromised water sources. Interestingly, the inclusion of a four-pack of AirTags at a discounted price, illustrates a widespread desire to maintain financial control.

Furthermore, the popularity of Disney Plus, Hulu, and HBO Max bundles—with ads—suggests a lingering interest in streaming entertainment, driven by affordability and accessible content. The inclusion of the subscription bundles—combined with the inclusion of HBO Max—demonstrates a continued pursuit of entertainment options. Completing this list was a purchase of a Lego Game Boy kit, proving how much readers enjoy retro gaming.

Analyzing these purchases, Krasnoff implicitly reveals several key aspects of The Verge's readership: a strong interest in practical solutions, a willingness to embrace innovative technologies (even if speculative), a commitment to personal well-being (evident in the demand for pet hair removers and water filters), and a strong preference for established brands, notably Apple, alongside a desire for entertainment and leisure. These data points provide a valuable insight into the readership’s priorities and purchasing behaviors, offering a tangible representation of The Verge’s audience through the lens of Black Friday 2025 shopping trends.