The Verge’s guide to Black Friday 2025
Recorded: Nov. 29, 2025, 7:03 a.m.
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The Verge’s guide to Black Friday and Cyber Monday 2025 | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessCreatorsMobilePolicySecurityTransportationReviewsExpandLaptopsPhonesHeadphonesTabletsSmart HomeSmartwatchesSpeakersDronesScienceExpandSpaceEnergyEnvironmentHealthEntertainmentExpandGamesTV ShowsMoviesAudioAIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee All ShoppingCarsExpandElectric CarsAutonomous CarsRide-sharingScootersOther TransportationFeaturesVideosExpandYouTubeTikTokInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.The Verge’s guide to Black Friday 2025The Verge’s guide to Black Friday 2025With a bit of insight, you can avoid inflated tariff pricing and navigate the four-day shopping event like a bona fide expert.Image: Cath Virginia / The VergeNow that we’ve already gathered with friends and family to dine on our favorite foods, the real feast has begun. I’m talking, of course, about Black Friday and the full weekend of shopping that leads into Cyber Monday on December 1st.Many of the gadgets we recommend to readers have received steep discounts that’ll likely last throughout both events, allowing you to save on laptops, OLED TVs, noise-crushing headphones, and everything in between. If you didn’t get what you wanted during Amazon Prime Day or the retailer’s most recent sales event, now’s your chance.However, this holiday season could be a more costly affair than you may expect due to the ongoing tariff situation in the US; The price of Sonos speakers, video game consoles, cameras, and other goods continues to climb. The good news is that our deep, well-vetted deals coverage can help you avoid the higher price tags. We also have tips on how to find the best deals and when to shop, and we’ll continue to highlight notable discounts throughout the busy shopping weekend — regardless of which retailer you prefer.Read More The 192 best Black Friday deals you can still shop — a ton of tech is over half offOut of thousands of deals we combed through, these are the Black Friday deals on gadgets worth sharing.Brandt Ranj40 minutes agoThe best Black Friday deals you can still get on AirTags, iPad, and other Apple gearFrom Apple TV to AirPods, there are discounts across Apple’s products and services.Sheena Vasani6 seconds agoMy favorite Black Friday TV deals from Samsung, Sony, and others are up to 50% offWe’ve found incredible Black Friday deals on TVs, streaming devices, disc players, and soundbars for your home theater.John HigginsNov 28You can save 50 percent on robovacs from Roborock and Eufy for Black FridayMany of the robovacs we’ve tested over the last year or two are heavily discounted today.Sheena VasaniNov 28Disney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayWe’ve endured a lot of price hikes recently. These Black Friday deals can help ease the pain.Brandon RussellNov 28Apple’s last-gen AirPods Pro 2 are down to their lowest price to dateThe price drop makes them cheaper than the entry-level AirPods 4.Brandon RussellNov 14LG’s brilliant B5 OLED TV is already down to just $530 for Black FridayThe B5 remains a great entry-level OLED option.Brandon RussellNov 1Bose’s latest QuietComfort Ultra earbuds are $50 off ahead of Black FridayWe also found deals on a Baseus Docking Station and TP-Link’s Smart Plug Outlet Extender.Brandt RanjNov 10Apple’s slim M4 MacBook Air is cheaper than ever ahead of Black FridayThe latest deal drops the price by $250.Brandon RussellNov 5Every current-gen Fitbit is already heavily discounted for Black FridayEach and every model, from the entry-level Inspire 3 to the premium Sense 2, is on sale, as is the Google Pixel Watch 3.Brandt RanjNov 4The Meta Quest 3S is $50 off and comes with a $50 gift card and a gameIt’s one of the best early Black Friday gaming deals we’ve seen so far.Brandt RanjNov 14Google’s TV Streamer (4K) is down to its best price to date ahead of Black FridayThe company’s latest set-top box lets you stream in 4K and control your smart home from the comfort of your couch.Sheena VasaniNov 3The 192 best Black Friday deals you can still shop — a ton of tech is over half offOut of thousands of deals we combed through, these are the Black Friday deals on gadgets worth sharing.Brandt Ranj40 minutes agoThe best Black Friday deals you can still get on AirTags, iPad, and other Apple gearFrom Apple TV to AirPods, there are discounts across Apple’s products and services.Sheena Vasani6 seconds agoMy favorite Black Friday TV deals from Samsung, Sony, and others are up to 50% offWe’ve found incredible Black Friday deals on TVs, streaming devices, disc players, and soundbars for your home theater.John HigginsNov 28You can save 50 percent on robovacs from Roborock and Eufy for Black FridayMany of the robovacs we’ve tested over the last year or two are heavily discounted today.Sheena VasaniNov 28Disney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayWe’ve endured a lot of price hikes recently. These Black Friday deals can help ease the pain.Brandon RussellNov 28Apple’s last-gen AirPods Pro 2 are down to their lowest price to dateThe price drop makes them cheaper than the entry-level AirPods 4.Brandon RussellNov 14LG’s brilliant B5 OLED TV is already down to just $530 for Black FridayThe B5 remains a great entry-level OLED option.Brandon RussellNov 1Bose’s latest QuietComfort Ultra earbuds are $50 off ahead of Black FridayWe also found deals on a Baseus Docking Station and TP-Link’s Smart Plug Outlet Extender.Brandt RanjNov 10Apple’s slim M4 MacBook Air is cheaper than ever ahead of Black FridayThe latest deal drops the price by $250.Brandon RussellNov 5Every current-gen Fitbit is already heavily discounted for Black FridayEach and every model, from the entry-level Inspire 3 to the premium Sense 2, is on sale, as is the Google Pixel Watch 3.Brandt RanjNov 4The Meta Quest 3S is $50 off and comes with a $50 gift card and a gameIt’s one of the best early Black Friday gaming deals we’ve seen so far.Brandt RanjNov 14Google’s TV Streamer (4K) is down to its best price to date ahead of Black FridayThe company’s latest set-top box lets you stream in 4K and control your smart home from the comfort of your couch.Sheena VasaniNov 3Breakout Tech DealsEvery current-gen Fitbit is already heavily discounted for Black FridayGoogle’s TV Streamer (4K) is down to its best price to date ahead of Black FridayApple’s slim M4 MacBook Air is cheaper than ever ahead of Black FridayBose headphones and earbuds return to all-time lows for Black FridayLG’s brilliant B5 OLED TV is already down to just $530 for Black FridayBose’s latest QuietComfort Ultra earbuds are $50 off ahead of Black FridayApple’s last-gen AirPods Pro 2 are down to their lowest price to dateThe Meta Quest 3S is $50 off and comes with a $50 gift card and a gameThe Fire TV Stick 4K Max is back down to $35, its best price in a yearThe DualSense Edge has fallen to one of the lowest we’ve seen for Black FridayApple’s AirPods Pro 3 just got their biggest discount ahead of Black FridayThe M4 MacBook Air is one of the best Apple deals you can get for Black FridayAura’s latest, gift-worthy digital photo frame is $30 off for Black FridayYou can pick up 32GB of DDR5 RAM with a whole PC for $999 for Black FridayNinja’s versatile Creami ice cream maker hits an all-time low for Black FridayThe Super Mario Galaxy bundle for the Switch is 20 percent off today onlyThe Ray-Ban Meta smart glasses are still at their all-time low for Black FridayThere’s still time to grab a PS5 or PS5 Pro for $100 off for Black FridayTwelve South’s magnetic PowerBug charger is 20 percent off for Black FridayThe Oura Ring 4 is still at its lowest price ever for Black FridayYou can get a four-pack of AirTags for just over $60, the lowest price everApple’s most affordable iPad is over 20 percent off for Black FridayTessan’s 140W Universal Travel Adapter has hit a new all-time lowHallmark’s Mario and Toad Christmas ornaments are less than $10 for Black FridayThe best Black Friday deals on Apple AirPods — up to 47 percent offDreame’s X40 Ultra is arguably the best robovac deal you can grab for Black FridayHBO Max is offering one of the best Black Friday deals we’ve seen this yearMy favorite e-reader is at its lowest price ever for Black FridayYou can grab two months of Paramount Plus with Showtime for $2.99 a monthThe best gaming headset I tried this year is $30 off for Black FridayPhilips Hue’s Festavia string lights are nearly $60 off (and still available) for Black FridayOne of our favorite Switch 2 controllers is 20 percent off right nowBattlefield 6 is already 24 percent off for Black FridayMicrosoft’s latest 13-inch Surface Laptop is down to $549.99, a new record low priceApple TV is over half off for six months during Black FridayApple’s AirPods 4 are on sale starting at just $69 for Black FridayYou can grab a year of Disney Plus and Hulu for just $5 a month for Black FridaySony’s last-gen XM4 headphones are over 50 percent off right nowApple’s cheapest iPad is already $70 off for Black FridayThe Oura Ring 4 has dropped to its lowest price yet for Black FridaySony’s PlayStation Portal just got a rare discount for Black FridayThe Asus Falcata Hall effect split gaming keyboard is $140 off right nowAmazon’s latest entry-level Kindle has fallen to a new low for Black FridayThe best AR glasses are cheaper than ever during Black FridayThe PlayStation 5 Slim and Pro are on sale for Black FridaySony’s entire DualSense lineup is $20 off, including the limited edition modelsThe Steam Deck LCD is 20 percent off for Black FridayTechEvery current-gen Fitbit is already heavily discounted for Black FridayTechGoogle’s TV Streamer (4K) is down to its best price to date ahead of Black FridayTechApple’s slim M4 MacBook Air is cheaper than ever ahead of Black FridayTechBose headphones and earbuds return to all-time lows for Black FridayTechLG’s brilliant B5 OLED TV is already down to just $530 for Black FridayTechBose’s latest QuietComfort Ultra earbuds are $50 off ahead of Black FridayGadgetsApple’s last-gen AirPods Pro 2 are down to their lowest price to dateGadgetsThe Meta Quest 3S is $50 off and comes with a $50 gift card and a gameTechThe Fire TV Stick 4K Max is back down to $35, its best price in a yearGadgetsThe DualSense Edge has fallen to one of the lowest we’ve seen for Black FridayGadgetsApple’s AirPods Pro 3 just got their biggest discount ahead of Black FridayGadgetsThe M4 MacBook Air is one of the best Apple deals you can get for Black FridayGadgetsAura’s latest, gift-worthy digital photo frame is $30 off for Black FridayGadgetsYou can pick up 32GB of DDR5 RAM with a whole PC for $999 for Black FridayGadgetsNinja’s versatile Creami ice cream maker hits an all-time low for Black FridayGadgetsThe Super Mario Galaxy bundle for the Switch is 20 percent off today onlyGadgetsThe Ray-Ban Meta smart glasses are still at their all-time low for Black FridayGadgetsThere’s still time to grab a PS5 or PS5 Pro for $100 off for Black FridayGadgetsTwelve South’s magnetic PowerBug charger is 20 percent off for Black FridayGadgetsThe Oura Ring 4 is still at its lowest price ever for Black FridayGadgetsYou can get a four-pack of AirTags for just over $60, the lowest price everGadgetsApple’s most affordable iPad is over 20 percent off for Black FridayGadgetsTessan’s 140W Universal Travel Adapter has hit a new all-time lowGadgetsHallmark’s Mario and Toad Christmas ornaments are less than $10 for Black FridayGadgetsThe best Black Friday deals on Apple AirPods — up to 47 percent offGadgetsDreame’s X40 Ultra is arguably the best robovac deal you can grab for Black FridayGadgetsHBO Max is offering one of the best Black Friday deals we’ve seen this yearGadgetsMy favorite e-reader is at its lowest price ever for Black FridayGadgetsYou can grab two months of Paramount Plus with Showtime for $2.99 a monthGadgetsThe best gaming headset I tried this year is $30 off for Black FridayGadgetsPhilips Hue’s Festavia string lights are nearly $60 off (and still available) for Black FridayGadgetsOne of our favorite Switch 2 controllers is 20 percent off right nowGadgetsBattlefield 6 is already 24 percent off for Black FridayGadgetsMicrosoft’s latest 13-inch Surface Laptop is down to $549.99, a new record low priceGadgetsApple TV is over half off for six months during Black FridayGadgetsApple’s AirPods 4 are on sale starting at just $69 for Black FridayGadgetsYou can grab a year of Disney Plus and Hulu for just $5 a month for Black FridayGadgetsSony’s last-gen XM4 headphones are over 50 percent off right nowTechApple’s cheapest iPad is already $70 off for Black FridayGadgetsThe Oura Ring 4 has dropped to its lowest price yet for Black FridayGadgetsSony’s PlayStation Portal just got a rare discount for Black FridayGadgetsThe Asus Falcata Hall effect split gaming keyboard is $140 off right nowGadgetsAmazon’s latest entry-level Kindle has fallen to a new low for Black FridayGadgetsThe best AR glasses are cheaper than ever during Black FridayGadgetsThe PlayStation 5 Slim and Pro are on sale for Black FridayGadgetsSony’s entire DualSense lineup is $20 off, including the limited edition modelsGadgetsThe Steam Deck LCD is 20 percent off for Black FridayMore StoriesNews and TipsHow to shop like a pro during Black Friday and Cyber MondayHere are the price-matching policies for Best Buy, GameStop, and othersHow to sign up for Amazon PrimeHere’s when the Black Friday sales start at Walmart, Target, and other retailersHere are the shipping and return policies for all the big-name retailersNintendo’s upcoming Black Friday sale includes up to $30 off Switch classicsSony is taking $100 off its PS5 consoles for Black FridayI’ve covered Black Friday deals for ten years, ask me anythingI’m out of reasons to recommend Apple’s M1 MacBook Air, even at $600TechHow to shop like a pro during Black Friday and Cyber MondayTechHere are the price-matching policies for Best Buy, GameStop, and othersTechHow to sign up for Amazon PrimeTechHere’s when the Black Friday sales start at Walmart, Target, and other retailersDealsHere are the shipping and return policies for all the big-name retailersGadgetsNintendo’s upcoming Black Friday sale includes up to $30 off Switch classicsNewsSony is taking $100 off its PS5 consoles for Black FridayGadgetsI’ve covered Black Friday deals for ten years, ask me anythingGadgetsI’m out of reasons to recommend Apple’s M1 MacBook Air, even at $600Category DealsThe Apple deals worth shopping before Black Friday (and the discounts to expect)These laptops are still steeply discounted for Black Friday — many are over $400 offMy favorite Black Friday TV deals from Samsung, Sony, and others are up to 50% offMy favorite Nintendo Switch 2 accessories are heavily discounted for Black FridayThe best Black Friday deals you can still get on AirTags, iPad, and other Apple gearSome of our favorite Blu-rays are cheaper than ever during Black FridayThese 50 handpicked Black Friday deals are still available for $50 or lessHere are 40+ deals that are at an all-time low for Black FridayWe found 40 surprisingly good Black Friday deals you can still grab for $30 or lessBlack Friday deals that are most popular with Verge readersDisney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayBose, Sony, and Apple headphones are cheaper than ever for Black FridayThe best Black Friday deals I’ve seen on some of my favorite smart home gearBlack Friday deals on chargers and power banks we love from Anker and moreYou can save 50 percent on robovacs from Roborock and Eufy for Black FridayWe found Black Friday deals on our favorite tech, and most are under $50Bose and Sony headphones are up to $200 off in the run-up to Black FridayThese Lego kits for kids and adults are up to 50% off for Black FridaySome of the best Nintendo Switch games are up to $30 off for Black FridayTechThe Apple deals worth shopping before Black Friday (and the discounts to expect)GadgetsThese laptops are still steeply discounted for Black Friday — many are over $400 offTechMy favorite Black Friday TV deals from Samsung, Sony, and others are up to 50% offGadgetsMy favorite Nintendo Switch 2 accessories are heavily discounted for Black FridayGadgetsThe best Black Friday deals you can still get on AirTags, iPad, and other Apple gearGadgetsSome of our favorite Blu-rays are cheaper than ever during Black FridayGadgetsThese 50 handpicked Black Friday deals are still available for $50 or lessGadgetsHere are 40+ deals that are at an all-time low for Black FridayGadgetsWe found 40 surprisingly good Black Friday deals you can still grab for $30 or lessGadgetsBlack Friday deals that are most popular with Verge readersGadgetsDisney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayGadgetsBose, Sony, and Apple headphones are cheaper than ever for Black FridayGadgetsThe best Black Friday deals I’ve seen on some of my favorite smart home gearGadgetsBlack Friday deals on chargers and power banks we love from Anker and moreGadgetsYou can save 50 percent on robovacs from Roborock and Eufy for Black FridayGadgetsWe found Black Friday deals on our favorite tech, and most are under $50GadgetsBose and Sony headphones are up to $200 off in the run-up to Black FridayGadgetsThese Lego kits for kids and adults are up to 50% off for Black FridayGadgetsSome of the best Nintendo Switch games are up to $30 off for Black FridayMore StoriesThe VergeThe Verge logo.FacebookThreadsInstagramYoutubeRSSContactTip UsCommunity GuidelinesArchivesAboutEthics StatementHow We Rate and Review ProductsCookie SettingsTerms of UsePrivacy NoticeCookie PolicyLicensing FAQAccessibilityPlatform Status© 2025 Vox Media, LLC. 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The Black Friday and Cyber Monday shopping event of 2025 is shaping up to be a notably more expensive affair due to ongoing tariff situations impacting the price of goods, particularly Sonos speakers, video game consoles, cameras, and other imported items. However, The Verge’s in-depth coverage and well-vetted deals can help you navigate these higher prices. We’ve compiled a comprehensive list of noteworthy discounts across a range of categories – laptops, TVs, headphones, robovacs, and more – allowing you to secure significant savings throughout the four-day event. Numerous tech brands, including Apple, Samsung, LG, and Sony, are offering substantial reductions on their latest models. Notably, current-generation Fitbits, Apple AirPods Pro 2, and a variety of TVs are already heavily discounted, alongside robovacs from Roborock and Eufy, which are seeing significant price cuts. Special offers include a $50 gift card with the Meta Quest 3S, and deals on accessories like Baseus Docking Station and TP-Link’s Smart Plug Outlet Extender. Certain products, such as the Apple M4 MacBook Air and LG’s B5 OLED TV, are experiencing record-low prices. We’ve identified key discounts on Apple AirPods, including up to 47% off, and noteworthy reductions on Bose and Sony headphones, with some models dropping below all-time lows. Furthermore, numerous tech brands are offering discounts on streaming devices, Blu-ray players, and soundbars, providing opportunities to upgrade your home entertainment system. This expansive selection of deals, combined with The Verge’s detailed analysis, offers a robust resource for savvy shoppers seeking to maximize their savings during the Black Friday and Cyber Monday shopping weekend. REFUSED |