Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
Recorded: Nov. 29, 2025, 12:03 p.m.
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Leak confirms OpenAI is preparing ads on ChatGPT for public roll out By Mayank Parmar November 29, 2025 OpenAI is now internally testing 'ads' inside ChatGPT that could redefine the web economy. It is likely that ads will be limited to the search experience only, but that might change soon. 7 Security Best Practices for MCP Related Articles: Ads Mayank Parmar Previous Article Post a Comment Community Rules You need to login in order to post a comment Not a member yet? Register Now You may also like: Popular Stories GreyNoise launches free scanner to check if you're part of a botnet Microsoft to secure Entra ID sign-ins from script injection attacks OpenAI discloses API customer data breach via Mixpanel vendor hack Sponsor Posts CMMC Made Simple. Get audit-ready with Huntress—faster, easier, and more affordable. Review of Passwork: Affordable Enterprise-Grade Password Manager Overdue a password health-check? Audit your Active Directory for free WSUS can’t keep up in a remote-first world. Cloud-native patching fixes what VPNs never could Upcoming Webinar Follow us: Main Sections News Community Forums Useful Resources Welcome Guide Company About BleepingComputer Terms of Use - Privacy Policy - Ethics Statement - Affiliate Disclosure Copyright @ 2003 - 2025 Bleeping Computer® LLC - All Rights Reserved Login Username Password Remember Me Sign in anonymously Sign in with Twitter Not a member yet? Register Now Help us understand the problem. What is going on with this comment? Spam Abusive or Harmful Inappropriate content Strong language Other Read our posting guidelinese to learn what content is prohibited. Submitting... |
OpenAI is preparing to introduce advertising within the ChatGPT platform, a significant shift from its previously free-of-charge model. This development, revealed through a leak of the ChatGPT Android app 1.2025.329 beta, incorporates references to features such as “ads feature,” “bazaar content,” “search ad,” and “search ads carousel.” Initial indications suggest that these advertisements will be limited to the search functionality within ChatGPT. The potential implementation of these ads raises several key considerations. OpenAI anticipates that the advertising could be highly personalized, leveraging the extensive data the AI possesses regarding user interactions and preferences – a capability that is only activated unless the user explicitly disables this feature. This degree of personalization represents a potential revenue stream for OpenAI, while simultaneously introducing novel challenges regarding data privacy and user experience. The introduction of ads in ChatGPT aligns with broader trends in the artificial intelligence landscape, where monetization strategies are being actively explored. The shift suggests a move toward a more sustainable business model for the platform, particularly as the demand for access to advanced AI capabilities continues to grow. The specifics of the ad implementation – including the types of products or services promoted, the targeting methodologies, and the user interface elements – remain to be seen, pending further development and testing. The move by OpenAI directly relates to broader security implications. As Large Language Models (LLMs) like ChatGPT become increasingly integrated with various tools and data sources, establishing robust security protocols – often governed by the Model Context Protocol (MCP) – is paramount. Security teams and organizations are being urged to adopt best practices to mitigate risks associated with these new services. This development is framed within the context of OpenAI’s ongoing exploration of monetization strategies for ChatGPT. Furthermore, it addresses the need for organizations to quickly adapt to the evolving landscape of LLM security, particularly as these systems are more widely deployed and interact with external systems. The introduction of ads represents a strategic decision to diversify revenue sources and demonstrate a commitment towards long term maintenance of the platform. |