Behold, the black Apple Watch Ultra 2 is $200 off during Black Friday | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessCreatorsMobilePolicySecurityTransportationReviewsExpandLaptopsPhonesHeadphonesTabletsSmart HomeSmartwatchesSpeakersDronesScienceExpandSpaceEnergyEnvironmentHealthEntertainmentExpandGamesTV ShowsMoviesAudioAIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee All ShoppingCarsExpandElectric CarsAutonomous CarsRide-sharingScootersOther TransportationFeaturesVideosExpandYouTubeTikTokInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Behold, the black Apple Watch Ultra 2 is $200 off during Black FridayComments DrawerCommentsLoading commentsGetting the conversation ready...GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingWearableCloseWearablePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All WearableBehold, the black Apple Watch Ultra 2 is $200 off during Black FridayYou still do not need this watch, but if you’re gonna give into temptation, at least it’s $200 off.You still do not need this watch, but if you’re gonna give into temptation, at least it’s $200 off.by Victoria SongCloseVictoria SongSenior Reviewer, Wearable TechPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Victoria SongNov 29, 2025, 9:00 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.What time is it? Time to look freaking cool. Photo by Amelia Holowaty Krales / The VergeVictoria SongCloseVictoria SongPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Victoria Song is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience reporting on wearables, health tech, and more. Before coming to The Verge, she worked for Gizmodo and PC Magazine.Last year, I wrote that you do not need a black Apple Watch Ultra 2. It was simply a color refresh, I said. The original Apple Watch Ultra on your wrist was still perfectly fine. The landfills of the world were better off without Apple’s first-gen ruggedized smartwatch filling it. Also, suggesting that you spend another $800 just because it looked sick as hell (I mean, looketh at these photos) isn’t great advice.I still stand by that statement. But, but, but!!! If, you have been good and resisted for this long, I feel both guilty and obligated to let you know the black Ultra 2 is $200 off, listed for $600 at Amazon and Best Buy during Black Friday. And that’s a better value proposition now compared to back then for a few reasons.RelatedThe 195 Black Friday deals you can still getApple Watch Ultra 2 (black)$599$79925% off$599The Apple Watch Ultra 2 comes in one size — 49mm — and is geared toward athletic types. It’s the most rugged wearable in Apple’s lineup, offering the brightest display as well as the longest battery life. It runs on Apple’s last-gen S9 chip, letting you take advantage of Apple’s newer double-tap feature. Read our hands-on impressions.Read More$599 at Amazon$599 at Best BuyFor starters — the Ultra 3 is very nice but also the upgrades are extremely minor. You get satellite messaging for emergencies (only helpful if you frequently go off-grid or have crap connectivity where you live) and slightly better battery. Also, this Black Friday price is only $10 more than Apple’s refurbished models. And $200 off is solid savings if you’re looking to upgrade from an original Ultra.I am loathe to encourage unnecessary consumption — both in this economy?! and for the environment. But look. I’ve heard it said that gadget color refreshes come into our lives for a reason, bringing something we must learn. And we are led to deals that help us most to save, if we click them. (And help our budgets in return). Who can say if, wearing the black Ultra, I’ve been changed for the better. But, because I’ve been wearing the black Ultra, I have been changed for good.Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Victoria SongCloseVictoria SongSenior Reviewer, Wearable TechPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Victoria SongBlack FridayCloseBlack FridayPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Black FridayDealsCloseDealsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DealsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingWearableCloseWearablePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All WearableMost PopularMost PopularThe Super Mario Galaxy bundle for the Switch is still 20 percent offWe found 40 surprisingly good Black Friday deals you can still grab for $30 or lessThe 194 best Black Friday deals you can still shop — a ton of tech is over half offApple’s most affordable iPad is over 20 percent off for Black FridayYou can play classic Nintendo games on these custom SNES-inspired Nike sneakersVerge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native adMore in Gadgets8Verge ScoreI’ve tested the latest Switch 2 controllers, and this one is the bestThe latest Nest Learning Thermostat is $70 off for Black FridayDisney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayBuying a $100 Apple gift card will earn you a $15 Amazon creditWe handpicked 12 great gaming laptops that are hundreds off for Black FridayThe Super Mario Galaxy bundle for the Switch is still 20 percent offI’ve tested the latest Switch 2 controllers, and this one is the bestCameron Faulkner45 seconds agoThe latest Nest Learning Thermostat is $70 off for Black FridayVictoria SongTwo hours agoDisney Plus, Hulu, and HBO Max are all over 60 percent off for Black FridayBrandon RussellTwo hours agoBuying a $100 Apple gift card will earn you a $15 Amazon creditCameron FaulknerTwo hours agoWe handpicked 12 great gaming laptops that are hundreds off for Black FridayAntonio G. Di BenedettoTwo hours agoThe Super Mario Galaxy bundle for the Switch is still 20 percent offCameron FaulknerTwo hours agoAdvertiser Content FromThis is the title for the native adTop StoriesTwo hours agoThe 196 Black Friday deals you can still getNov 28The dark side of optimizing your metabolism11:00 AM UTCAll the places I used my Trump Mobile wireless service this week5:56 PM UTCBlack Friday deals are still going strong on Apple AirTags, iPads, and more5:00 PM UTC97 percent of people struggle to identify AI music, but it’s not as bad as it seems1:00 PM UTCWhy Honda is suddenly launching reusable rocketsThe VergeThe Verge logo.FacebookThreadsInstagramYoutubeRSSContactTip UsCommunity GuidelinesArchivesAboutEthics StatementHow We Rate and Review ProductsCookie SettingsTerms of UsePrivacy NoticeCookie PolicyLicensing FAQAccessibilityPlatform Status© 2025 Vox Media, LLC. All Rights Reserved

The black Apple Watch Ultra 2 is currently available at a reduced price of $600, a $200 discount, during the Black Friday sales event. This offer is being presented by Victoria Song, a senior reporter and author of the Verge’s Optimizer newsletter, and highlights a shift in perspective regarding the smartwatch’s value. Initially, Song expressed skepticism about the Ultra 2’s color refresh, arguing that the original model remained perfectly functional and that pursuing a new color offered no justifiable financial incentive. However, recognizing the current promotional pricing, she now acknowledges the offer as a potentially worthwhile consideration, particularly for those who have resisted purchasing the watch previously.

The reduction in price brings the Ultra 2 closer to the cost of its refurbished models, presenting a more attractive value proposition. While the Ultra 3 offers minor upgrades such as satellite messaging and slightly improved battery life, the $200 discount on the original Ultra 2 remains a significant saving. Despite her initial reservations, Song admits to a change of heart, suggesting that the deal presents an opportunity for those who have previously hesitated to invest in the device. The decision to potentially acquire the watch is framed as a matter of personal preference and a response to a promotional opportunity, rather than a purely rational purchase based on features or specifications. The value proposition is significantly enhanced by the reduced cost, making it a more accessible option compared to the newer, albeit incrementally improved, Ultra 3.