The Fujifilm X Half is on sale for what it should have originally cost | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessCreatorsMobilePolicySecurityTransportationReviewsExpandLaptopsPhonesHeadphonesTabletsSmart HomeSmartwatchesSpeakersDronesScienceExpandSpaceEnergyEnvironmentHealthEntertainmentExpandGamesTV ShowsMoviesAudioAIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee All ShoppingCarsExpandElectric CarsAutonomous CarsRide-sharingScootersOther TransportationFeaturesVideosExpandYouTubeTikTokInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.The Fujifilm X Half is on sale for what it should have originally costComments DrawerCommentsLoading commentsGetting the conversation ready...GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsCamerasCloseCamerasPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All CamerasVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingThe Fujifilm X Half is on sale for what it should have originally costA slightly ridiculous camera at a slightly less ridiculous price.A slightly ridiculous camera at a slightly less ridiculous price.by Allison JohnsonCloseAllison JohnsonPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Allison JohnsonNov 29, 2025, 9:08 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.Fujifilm knows how to commit to a bit. Photo: Vjeran Pavic / The VergePart OfThe Verge’s guide to Black Friday 2025see all Allison JohnsonCloseAllison JohnsonPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Allison Johnson is a senior reviewer with over a decade of experience writing about consumer tech. She has a special interest in mobile photography and telecom. Previously, she worked at DPReview.Fujifilm’s unusual X Half elicited a lot of feelings from photographers when it came out earlier this year — from “That looks like so much fun,” to “Wait, it costs how much?“ Its $849.95 list price felt way too high for what is, by all accounts, a fun, unserious little point-and-shoot. But its $649 sale price? Much easier to stomach.The X Half comes with a 1-inch sensor, a fixed 32mm-equivalent f/2.8 lens, and a whole lot of nostalgia-inducing features, designed to make it feel like you’re shooting with an old-school analogue camera. There are, of course, vintage film simulations, but it goes beyond that with a mode that even requires you to manually “advance” the roll between shots. It’s pretty dang charming.Fujifilm X Half$649$85024% off$649The X Half is a digital point-and-shoot camera that’s extremely dedicated to analog vibes. There’s no RAW mode or image stabilization, but there are film simulations and nostalgia-inducing features aplenty.Read More$649 at Amazon$650 at Best Buy$650 at FujifilmDespite the retro vibe, it’s a modern digital camera through and through. But that doesn’t mean you should expect to get the usual suite of features you’d get from most other premium point-and-shoots. There’s no electronic viewfinder, no stabilization, and no RAW mode. Giving all that up for an $850 camera would be tough, but if you were looking for an excuse to treat yourself to an inventive, dare we say fun gadget, then this might just be the right price.Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Allison JohnsonCloseAllison JohnsonPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Allison JohnsonBlack FridayCloseBlack FridayPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Black FridayCamerasCloseCamerasPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All CamerasDealsCloseDealsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DealsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge ShoppingMore In The Verge’s guide to Black Friday 2025See allAnker’s handy little 3-port charger is just 35 bucksAllison JohnsonTwo hours agoThe best gaming headset I tried this year is $60 off for Black FridayCameron FaulknerTwo hours agoThe 200 Black Friday deals you can still getBrandt RanjTwo hours agoMost PopularMost PopularThe Super Mario Galaxy bundle for the Switch is still 20 percent offWe found 40 surprisingly good Black Friday deals you can still grab for $30 or lessNinja’s versatile Creami ice cream maker hits an all-time low for Black FridayThe 196 Black Friday deals you can still getThe 194 best Black Friday deals you can still shop — a ton of tech is over half offVerge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Fujifilm’s X Half, a point-and-shoot digital camera, has garnered attention for its nostalgic design and approach, spearheaded by Allison Johnson. Initially priced at $849.95, the camera’s design leaned heavily into analog recreation, featuring a 1-inch sensor, a fixed 32mm-equivalent f/2.8 lens, and a manual “advance” mode that simulates traditional film shooting. The high list price, however, was viewed as excessive, particularly given the camera’s limitations.

A sale of $649, representing a 24% discount, significantly altered the perception of the X Half. This price point became considerably more palatable, offering a rational justification for purchasing the device. The camera’s specifications include a 1-inch sensor, a fixed focal length, and distinct film simulation modes, designed to evoke the feel of shooting with an older, analogue camera. Features like the manual film advance, alongside the distinct lack of RAW capture and image stabilization, are integral to the device’s intended aesthetic and user experience.

The Fujifilm X Half distinguishes itself through its deliberate adherence to analog sensibilities. Unlike contemporary point-and-shoots that prioritize digital convenience and advanced features, the X Half intentionally omits commonly found functionalities, such as electronic viewfinders and image stabilization. This choice reveals a deliberate strategy focused on offering a uniquely nostalgic experience. The absence of RAW capture signifies a commitment to a film-like workflow, where photographers would rely on the visual qualities of the simulated film stocks offered by the camera. The manual film advance function adds a layer of tactile engagement, reinforcing the sense of interacting with a classic camera.

Essentially, Johnson highlights that the camera’s value proposition resided not in its technological capabilities, such as high resolution RAW imaging and sophisticated correction features, but in its successful recreation of the feel of shooting with an older camera, making it a purchase largely driven by its distinct aesthetic and intended user experience.