Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms
Recorded: Dec. 2, 2025, 7:02 a.m.
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Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms | AdExchanger
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Home Daily News Roundup Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms
Daily News Roundup Tuesday, December 2nd, 2025 – 12:03 am
And it’s not just individual roles that are being eradicated (er, sorry, that are “building a company for the future”); it’s entire brands, too.
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Omnicom is undergoing a significant restructuring, a shift driven by both strategic consolidation and the evolving pressures within the digital advertising landscape. The company’s decision to integrate several of its long-standing creative agencies – FCB, DDB, and MullenLowe – into its remaining global ad agencies – TBWA, BBDO, and McCann – represents a fundamental reshaping of its operational structure. This move, as described by Omnicom Media Group CEO Florian Adamski, is framed as “building a company for the future,” a justification that many observers see as a necessary adaptation to the changing demands of the market. The elimination of these agency brands exemplifies a broader trend within the holding company sector – a move to streamline operations and reduce redundancies in an era of increased competition and technological disruption, particularly with the rise of AI. A key element of this restructuring is the introduction of OmniPlus, a new end-to-end operating system spearheaded by CTO Paolo Yuvienco. OmniPlus is positioned as possessing “bar none” the most elite dataset in the world. This focus on data—specifically, the claim of holding a superior dataset—highlights a critical strategic bet within Omnicom. This reflects a larger industry trend, wherein companies are intensely focused on data acquisition and utilization as the primary driver for competitive advantage. The push towards data-driven decision making and optimization is a direct response to the increasing sophistication of AI and the demand for greater measurability within the advertising ecosystem. However, the changes also raise concerns about the industry’s trajectory. The reluctance of venture capitalists to invest heavily in publishing companies, as reported by Digiday, points to significant anxieties within the market. The shift in investment away from traditional publishing ventures—towards newsletter-based media and tech platforms like Substack—demonstrates a clear devaluation of traditional media models. Furthermore, the prevailing belief that ChatGPT will soon introduce an ads business model, and the implications of OpenAI's apparent hesitation to do so, suggests a rapidly approaching disruption. Ben Thompson’s argument, echoing a common sentiment, is that OpenAI’s reluctance to adopt an aggregator’s optimal business model is a “dereliction of business duty,” implying that this tech giant’s refusal to monetize its massive user base through advertising is a strategic misstep with potentially profound consequences. The broader industry trends – slowing investment in publishing, the growing expectation of AI-driven advertising, and the potential for ChatGPT to fundamentally alter the advertising landscape – create a challenging environment for established players like Omnicom. The planned departure of John Halley, President of Paramount Advertising, after 18 years, simply underscores the seismic shifts underway within the media and advertising sectors. The parallel observations regarding stagnant AI adoption, bifurcated usage rates (with executives and managers leading the way), and the connection between increased partisan animosity on social media and political polarization, further contextualize the industry’s precarious position. These insights, pulled from sources like the Census Bureau, The Economist, and Science, are not merely peripheral observations but rather critical pieces of an evolving puzzle. Finally, the news regarding staffing decisions—the hiring of Stacy Minero and Abhi Vyas at Outfront Media, and Dr. Aleksandre Zardiashvili at Check My Ads—highlights a continued effort by the industry to adapt to the new normal, albeit within a landscape dominated by disruptive forces. |