Overcoming The AI ‘Confidence Gap’ Among US Marketers
Recorded: Dec. 3, 2025, 2:02 p.m.
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Overcoming The AI ‘Confidence Gap’ Among US Marketers | AdExchanger
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AdExchanger Content Studio Wednesday, December 3rd, 2025 – 8:00 am MiQ SPONSORED BY: Early adoption is basic Subscribe AdExchanger Daily Daily Roundup Daily News Roundup Finally, the majority of us are not sure how to approach marketing in this shifting landscape. Fifty-four percent of us can’t confidently say we are measuring success against the right business goals. We are clearly still in a consideration stage in terms of how to integrate AI into our workflows.
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Overcoming the AI ‘Confidence Gap’ Among US Marketers – A Summary This AdExchanger article, penned by Jordan Bitterman, highlights a significant disconnect within the US marketing industry: while 87% of advertisers intend to increase their use of artificial intelligence over the next 12 months, only 45% feel confident in their understanding of AI technologies. This 42-point gap represents a key friction point in the broader adoption of AI within the marketing landscape. The article identifies several contributing factors to this ‘confidence gap’. Primarily, a substantial knowledge deficit exists, with 47% of respondents admitting a lack of understanding regarding how AI functions. This limits the ability of marketers to effectively leverage emerging tools and providers. Furthermore, marketers struggle with integrating AI into their workflows, largely due to challenges in compatibility between existing tech stacks and brand data – only 39% are confident in their team’s ability to generate useful insights. Finally, a significant portion, 54%, are unsure how to align AI adoption with business goals, indicating a need for a more strategic approach to measuring success. To address this gap and foster greater confidence, the author suggests practical solutions. Investing in AI literacy across teams is paramount, creating an ongoing training program that becomes a standard marketing practice. Adoption of partner-agnostic AI solutions is also key; marketers should seek tools that integrate multiple platforms and data sources to eliminate data silos and improve the accuracy of insights. Crucially, integrating AI into performance measurement is essential. Connecting AI systems to campaign KPIs will allow marketers to monitor real-time results and demonstrate the business impact of AI implementations. Ultimately, the article argues that marketers who proactively engage with AI, seek out new tools, and bring their teams along for the journey will be best positioned for success in the evolving marketing landscape. The drive to improve understanding and strategic implementation is highlighted as a key factor in overcoming the current ‘confidence gap’ and unlocking the full potential of AI within the industry. |