Amazon says Alexa Plus can find that movie scene you’re thinking about | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessCreatorsMobilePolicySecurityTransportationReviewsExpandLaptopsPhonesHeadphonesTabletsSmart HomeSmartwatchesSpeakersDronesScienceExpandSpaceEnergyEnvironmentHealthEntertainmentExpandGamesTV ShowsMoviesAudioAIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee All ShoppingCarsExpandElectric CarsAutonomous CarsRide-sharingScootersOther TransportationFeaturesVideosExpandYouTubeTikTokInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Amazon says Alexa Plus can find that movie scene you’re thinking aboutComments DrawerCommentsLoading commentsGetting the conversation ready...NewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentAmazon says Alexa Plus can find that movie scene you’re thinking aboutThe AI feature allows Fire TV users to describe the movie moment they want to watch on Prime Video without fast-forwarding.The AI feature allows Fire TV users to describe the movie moment they want to watch on Prime Video without fast-forwarding.by Jess WeatherbedCloseJess WeatherbedNews ReporterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Jess WeatherbedDec 3, 2025, 3:00 PM UTCLinkShareImage: AmazonJess WeatherbedCloseJess WeatherbedPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.Amazon has launched a new AI-powered feature for Fire TV that lets you jump to specific moments of a movie by describing the scene to Alexa Plus. The feature, which was previously announced during Amazon’s hardware event in September, works with Prime Video and builds on the X-Ray feature that provides information about the content you’re watching.“Our number one mission at Fire TV is getting you to what you want to watch — fast,” Amazon says in its announcement. “Just describe a movie scene like you would to a friend, and Alexa Plus will jump directly to that specific moment — no more searching required.”The Alexa Plus feature “works with thousands of Prime Video movies by understanding scene descriptions, character names, and famous quotes,” according to Amazon. Users can skip to a scene by mentioning details about characters, actors, locations, and more, such as asking to find “the card scene in Love Actually,” or “where Joshua asks, ‘shall we play a game?’” in WarGames.The feature is designed to make it easier and faster to locate and watch scenes compared to manually fast-forwarding through movies, giving Fire TV users fewer reasons to search for the same content on other platforms like YouTube. Amazon says the feature utilizes a variety of AI models, including Amazon Nova and Anthropic Claude, and can identify movies without the title being included in the descriptions.The Fire TV feature is currently limited to indexed scenes in select movies that have been purchased or rented from Prime Video, or are available to stream via a Prime membership subscription. 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Amazon has introduced a new AI-powered feature for its Fire TV devices, dubbed Alexa Plus, designed to streamline the process of navigating Prime Video content. The core functionality of Alexa Plus centers around the ability for users to verbally describe a specific scene within a movie or TV show, and the AI will then instantly jump to that exact moment, eliminating the need for extensive manual fast-forwarding. This innovation is built upon the existing X-Ray feature, offering a more direct and intuitive method of accessing desired content. According to Amazon’s announcement, Alexa Plus leverages sophisticated AI models, incorporating technologies like Amazon Nova and Anthropic Claude, to achieve this. The system’s capability extends beyond simply recognizing titles; it interprets scene descriptions, character names, and even famous quotes to pinpoint the correct moment, even if the title itself isn’t explicitly mentioned in the user’s request—for instance, requesting “the card scene in Love Actually” or “where Joshua asks, ‘shall we play a game?’” in *WarGames*. The feature is currently restricted to indexed scenes within a select group of purchased or rented Prime Video titles, as well as content available through standard Prime subscriptions. However, Amazon intends to expand this functionality to cover a broader range of movies and television shows. The purpose behind this development is to improve the user experience by reducing the time and effort typically associated with locating specific moments within long-form video content and to compete with other streaming platforms’ offerings. By harnessing the power of AI, Amazon aims to make Prime Video more accessible and convenient for its users. The availability of this feature is a step toward a more personalized and reactive streaming experience, allowing viewers to engage with content in a more immediate and efficient manner.