The annual app recaps for 2025: all Wrapped up | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessCreatorsMobilePolicySecurityTransportationReviewsExpandLaptopsPhonesHeadphonesTabletsSmart HomeSmartwatchesSpeakersDronesScienceExpandSpaceEnergyEnvironmentHealthEntertainmentExpandGamesTV ShowsMoviesAudioAIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee All ShoppingCarsExpandElectric CarsAutonomous CarsRide-sharingScootersOther TransportationFeaturesVideosExpandYouTubeTikTokInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.The annual app recaps for 2025: all Wrapped upComments DrawerCommentsLoading commentsGetting the conversation ready...NewsUpdated Today, Dec 3, 2025, 4:00 PM UTCThe annual app recaps for 2025: all Wrapped upby Jess WeatherbedLinkShareRSSSpotify may have popularized the Wrapped user recap trend, but more companies are jumping on that bandwagon every year. From rival music streaming providers like Apple, Amazon, YouTube, and Deezer, to completely unrelated services across tech, gaming, and other industries, a huge range of companies are using fun visuals, stats, and personalization features to show how you’ve been using their platforms over the last 12 months.The annual recaps trend shows no sign of slowing down, prompting companies to introduce new features every year to keep things fresh. Spotify Wrapped 2025 has added an interactive Wrapped Party feature that makes a game out of comparing your listening habits against your friends, for example, while YouTube has launched a separate Recap review for video insights, alongside its usual Music Recap.This is also the time of year when companies drop their “best of” rankings charts for the year, charting the most downloaded apps across Apple and Google’s app stores, the most streamed music, movies, and TV shows, and more.We’re rounding up all the biggest or most intriguing recaps for 2025 below as they’re announced, so check back to see how the services you’re using will be breaking down your data this year.HighlightsSpotify Wrapped 2025 turns listening into a competitionToday, Two hours agoJess WeatherbedGoogle Photos Recap will tell you how many selfies you took this yearImage: GoogleGoogle has added some new features to its end-of-year Photos app throwback experience, including a selfie count, CapCut integration, and photo curation capabilities. The Google Photos Recap includes insights and graphics that summarize what users have been snapping over the year, and follows the updated presentation format Google introduced in 2024, which looks like a closer riff on Spotify Wrapped to me.The Recap is available starting today. It will appear in the Google Photos Memories carousel and then be pinned in the Collections tab throughout December.Read Article >Today, 1:00 PM UTCTerrence O'BrienSpotify Wrapped 2025 turns listening into a competitionWait, is 78,432 minutes supposed to be a lot? Image: SpotifyIt’s time for year-end lists, annual roundups, and, of course, Spotify Wrapped. The usual suspects are here, like your most listened to song, your total time listened, and your favorite artist. You also get your 2025 Wrapped playlist, which now shows how many times you listened to each of your top 100 tracks this year. But, as usual, Spotify is also adding a ton of new stuff to its annual tradition, including Wrapped Party, which pits you against your friends to see who is the bigger (or weirder) music fan.Wrapped Party is an interactive feature that you “play” with friends. Granted, there isn’t much to actually do, since it’s mostly about what you’ve already listened to. You can’t go back in time and listen to a more obscure song than your friends, or retroactively listen to more horror audiobooks. Still, turning listening to music into a competitive sport is definitely a new twist on the annual Wrapped tradition.Read Article >Dec 2Emma RothApple Music Replay 2025 is back with new listening statsImage: AppleApple Music is getting ahead of Spotify Wrapped with the launch of its yearly recaps. This year’s Apple Music Replay is available natively within the app and comes packed with even more listening stats, allowing you to review all the new artists you listened to, which ones you kept returning to, and who made a comeback in your playlist.It also highlights your most-listened-to songs, how many artists you listened to, your favorite genres, and how much time you spent listening to music on the app. There’s a shareable highlight reel as well, which you can post to apps like Instagram and TikTok. Apple already offers monthly music recaps and the ability to review all your listening stats, but it’s always fun to see how your taste has evolved throughout the year.Read Article >Dec 2Jess WeatherbedYouTube introduces its own version of Spotify Wrapped for videosImage: YouTubeYouTube is rolling out a new roundup experience that lets you quickly review your most notable video habits over the last year. The Recap feature “uniquely highlights interests, deep dives, and moments” based on your watch history, according to YouTube’s announcement, providing up to 12 cards that spotlight top channels, interests, and how your taste in videos has changed over time.It appears similar to Spotify’s end-of-year Wrapped experience, which other services like Apple Music and Amazon Music have also riffed on in recent years. YouTube’s Recap feature will even assign users a “personality type” based on viewing habits, such as Adventurer, Skill Builder, and Creative Spirit — which seem comparable to Spotify’s listening personality types.Read Article >Dec 2Emma RothAmazon Music Delivered puts your top tunes on a festival poster.The service is back with another yearly recap, and this time, it will create a personalized festival poster based on your most-played artists, tracks, and genres, while displaying other insights. You can find your recap by opening the Amazon Music app, tapping Library, and selecting “2025 Delivered.”Image: AmazonMost PopularMost PopularOpenAI declares ‘code red’ as Google catches up in AI raceSteam Machine today, Steam Phones tomorrowSilicon Valley is rallying behind a guy who sucksHBO Max’s Mad Men 4K release is the opposite of a remasterMKBHD is taking down his wallpaper appThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native adThe VergeThe Verge logo.FacebookThreadsInstagramYoutubeRSSContactTip UsCommunity GuidelinesArchivesAboutEthics StatementHow We Rate and Review ProductsCookie SettingsTerms of UsePrivacy NoticeCookie PolicyLicensing FAQAccessibilityPlatform Status© 2025 Vox Media, LLC. All Rights Reserved

The annual trend of year-end app recaps continues to evolve significantly in 2025, as a wide array of companies leverage data visualization and personalization to present users with insights into their platform usage. This practice, initially popularized by Spotify with its “Wrapped” feature, has become a standard for numerous tech and entertainment services, prompting each to introduce unique iterations and additions to maintain user engagement. Companies like Apple, Google, YouTube, and Amazon are adopting this format, tailoring their approach to align with their specific platforms and user behaviors.

A key element driving this trend is the desire for companies to leverage data to foster deeper user connections. By presenting users with a comprehensive overview of their activity – be it music listening, video viewing, or app usage – these companies aim to solidify user loyalty and encourage continued platform adoption. The interactive nature of these recaps, often incorporating game-like elements and social sharing capabilities, adds to the appeal and further promotes engagement.

Several key companies are demonstrating distinct approaches to this trend. Spotify, as the originator, continues to refine its “Wrapped” experience, introducing features like “Wrapped Party”—an interactive game competing against one’s friends—to elevate the social aspect of the recap. This utilizes listening habits, presenting a competitive scenario that encourages users to revisit and analyze their music preferences in relation to their social circle.

Google is mirroring Spotify’s strategy with Google Photos Recap, incorporating a selfie count and CapCut integration to provide a richer visualization of photo usage. The integration of the updated presentation format closely resembles Spotify Wrapped, indicating a strategic alignment to capitalize on the successful model. The Google Photos Recap is offered starting today, initially appearing in the Memories carousel and then pinned in the Collections tab throughout December.

Apple Music’s “Replay 2025” provides even more detailed listening statistics and incorporates a shareable highlight reel for platforms like Instagram and TikTok. This feature allows users to easily share their musical journey and evolving tastes with their followers, furthering brand visibility. The native availability within the app, combined with increased data granularity, distinguishes Apple's approach.

YouTube is also adopting a similar strategy with its “Recap” feature, unveiling insights into video habits through a set of cards highlighting top channels, interests, and changes in taste over time. The most interesting aspect of this feature is the assignment of a “personality type” (Adventurer, Skill Builder, and Creative Spirit) based on viewing habits, mirroring Spotify's listening personality types.

Amazon Music’s approach is particularly visually striking, generating a personalized “festival poster” based on the user's most-played artists, tracks, and genres. This creative presentation enhances the engagement by framing data within a familiar and celebratory format. This is accessible by opening the Amazon Music app, tapping Library, and selecting “2025 Delivered.”

The overall trend highlights a concerted effort by tech companies to utilize data not just for analytical purposes, but for directly engaging users and reinforcing their relationships with various digital services. The diverse approaches – from competitive games to visually creative presentations – showcase the ongoing evolution of this trend and its potential for continued success.