Porsche sold more electrified cars in Europe in 2025 than pure gas-powered cars
Recorded: Jan. 20, 2026, 10:03 a.m.
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Porsche delivers 279,449 sports cars to customers in 2025 - Porsche Newsroom
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Related Content A year of milestones: Porsche 2025 in review Join us as we revisit the most significant moments – and take a look ahead to 2026. Porsche AG reports robust net cash flow in a challenging market environment Porsche AG resolutely pushed ahead with its decision to realign its product strategy at the end of the third quarter of 2025. Porsche reports robust delivery figures despite a challenging environment Porsche has significantly increased the proportion of electrified vehicles sold in the first nine months of 2025. Porsche Macan, best-selling model line: almost 60 per cent fully electric Between January and June, a total of 146,391 vehicles were delivered to customers worldwide. Consumption data 911 Spirit 70 WLTP* 10.6 – 10.4 240 – 236 G 911 Spirit 70 911 Turbo S WLTP* 11.8 – 11.6 266 – 262 G 911 Turbo S Cayenne Electric WLTP* 21.9 – 19.7 0 A Cayenne Electric Macan WLTP* 19.4 – 16.8 0 A Macan Macan 4 WLTP* 20.5 – 17.8 0 A Macan 4 Macan GTS WLTP* 20.6 – 18.5 0 A Macan GTS Macan Turbo WLTP* 20.7 – 18.4 0 A Macan Turbo Taycan GTS WLTP* 20.2 – 17.8 0 A Taycan GTS Contact Newsletter Legal notice Privacy Policy Consumption/Emissions International Australia China Czech Republic France Germany Italy Latin America (Spanish) Middle East & Africa Romania Spain Switzerland (French) Switzerland (German) Switzerland (Italian) USA International © 2026 Dr. Ing. h.c. F. Porsche AG. VW Group Media Porsche.com
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Porsche AG reported delivering 279,449 sports cars to customers globally in 2025, marking a 10% decline from the previous year’s total of 310,718 units. This reduction aligns with the company’s expectations, attributed to supply chain constraints for combustion-engine models like the 718 and Macan, weakened demand for high-end vehicles in China, and a strategic shift toward value-oriented production. Dr. Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG, emphasized that the company prioritizes balancing sales with long-term value over short-term volume. The 2025 delivery mix reflects Porsche’s evolving product strategy, which integrates combustion-engine, plug-in hybrid, and fully electric vehicles to meet global customer preferences. Electrification accounted for 34.4% of total deliveries, with 22.2% being fully electric and 12.1% plug-in hybrids, placing the global share of electric vehicles at the upper end of Porsche’s 2025 target range of 20–22%. In Europe, electrified vehicles outperformed combustion-engine models for the first time, with 57.9% of deliveries electrified, including one-third being fully electric. This shift underscores the company’s commitment to sustainability and innovation, as seen in the strong reception of the Cayenne Electric, which debuted at the end of 2025. North America remained Porsche’s largest market, with 86,229 deliveries in 2025, maintaining its position as the top region despite a slight decline from the previous year’s 86,541 units. The overseas and emerging markets delivered 54,974 vehicles, a marginal decrease of 1% compared to 2024. However, the European market (excluding Germany) saw a 13% drop in deliveries to 66,340 units, while the German home market experienced a 16% decline to 29,968 units. These reductions were partly linked to supply challenges for combustion-engine versions of the 718 and Macan models, exacerbated by EU cybersecurity regulations. In China, deliveries fell sharply by 26% to 41,938 units, driven by intense competition in the luxury segment and a challenging market environment, particularly for fully electric vehicles. Porsche acknowledged these headwinds but reiterated its focus on value-driven sales and product innovation to navigate the evolving landscape. The Macan emerged as Porsche’s best-selling model line in 2025, with 84,328 units delivered—a 2% increase from the previous year. Fully electric Macan variants accounted for over half of these sales, totaling 45,367 units, while combustion-engine models saw continued demand in non-EU markets, with 38,961 units delivered. The 911 sports car, a flagship model, achieved another record with 51,583 deliveries, reflecting its enduring appeal despite a 1% growth in sales. The 718 Boxster and Cayman, however, saw a 21% decline in deliveries to 18,612 units due to the model line’s phase-out, which concluded in October 2025. The Taycan, Porsche’s all-electric sedan, recorded 16,339 deliveries—a 22% drop—linked to slower adoption of electric mobility in certain markets. The Cayenne, another top-tier model, delivered 80,886 units in 2025, a 21% decrease attributed to prior-year catch-up effects. The new fully electric Cayenne, launched in November 2025, began delivering to select markets in early 2026 and will coexist with combustion-engine and plug-in hybrid variants. Porsche’s electrification strategy is central to its 2025 performance, with the company expanding its powertrain offerings to include a broader range of electrified options. The 2025 data highlights the growing significance of fully electric vehicles, particularly in Europe, where they dominated delivery figures for models like the Panamera and Cayenne. The 911 Turbo S, featuring a T-Hybrid drivetrain, exemplifies Porsche’s ability to blend high-performance engineering with hybrid technology. Additionally, the Cayenne Electric’s debut underscored the company’s commitment to innovation, as it received positive market feedback. However, the decline in Taycan sales suggests that consumer adoption of fully electric vehicles remains uneven across regions. Porsche addressed these challenges by emphasizing its focus on customization and individualization, leveraging programs like Exclusive Manufaktur and Sonderwunsch to cater to discerning customers. Looking ahead, Porsche plans to refine its production and sales strategies in 2026 under the “value over volume” framework. This approach includes managing demand and supply more precisely, particularly as combustion-engine versions of the 718 and Macan models are phased out. The company also intends to invest further in its three-pronged powertrain strategy, ensuring continued relevance in a rapidly changing automotive sector. Becker highlighted the importance of maintaining product excellence while adapting to market dynamics, noting that Porsche’s ability to innovate and respond to customer needs will be critical in 2026. The upcoming Cayenne Electric, alongside electrified versions of other models, is expected to play a pivotal role in Porsche’s future growth. The 2025 results also reflect Porsche’s resilience amid economic and geopolitical uncertainties, including supply chain disruptions and shifting consumer preferences. While the global automotive industry faced headwinds, Porsche’s diversified product portfolio and strategic focus on electrification allowed it to maintain a competitive edge. The company’s emphasis on quality, performance, and sustainability resonated with customers, even as it navigated a complex market environment. By prioritizing long-term value and technological advancement, Porsche aims to solidify its position as a leader in the premium sports car segment. The data underscores the importance of regional dynamics in shaping Porsche’s performance, with North America and Europe remaining key markets despite declines. The company’s ability to adapt its product mix to local demands—such as offering combustion-engine models in non-EU markets while expanding electrification in Europe—demonstrates its agility. Additionally, Porsche’s continued investment in motorsport and brand initiatives, such as partnerships with athletes and cultural programs, reinforces its identity as a symbol of performance and heritage. These efforts complement its commercial strategies, ensuring that the brand remains synonymous with innovation and exclusivity. As Porsche transitions to 2026, the lessons from 2025 will inform its approach to balancing growth with sustainability. The company’s focus on value-oriented production, electrification, and customer-centric innovation positions it to address emerging challenges while capitalizing on opportunities in the luxury automotive sector. With a robust product lineup and a strategic emphasis on adaptability, Porsche aims to sustain its leadership in the global market. The 2025 results serve as a testament to its ability to navigate complex conditions while maintaining its core values of excellence, performance, and forward-thinking engineering. |