Netflix earned $1.5 billion from ads in 2025 | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAICESHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsAIExpandOpenAIAnthropicSee all AIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingPolicyExpandAntitrustPoliticsLawSecuritySee all policyScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Netflix earned $1.5 billion from ads in 2025Comments DrawerCommentsLoading commentsGetting the conversation ready...NewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingNetflixCloseNetflixPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NetflixNetflix earned $1.5 billion from ads in 2025More types of ads are on the way, too.More types of ads are on the way, too.by Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothJan 20, 2026, 11:06 PM UTCLinkShareGiftImage: Illustration by Alex Castro / The VergeEmma RothCloseEmma RothPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.Netflix’s advertising business more than doubled its advertising revenue to $1.5 billion from 2024 to 2025 — and it’s on track to keep growing. “We expect that [advertising] business to roughly double again in ‘26 to about $3 billion,” Netflix co-CEO Greg Peters said during an earnings call on Tuesday, hours ahead of its live viewer voting-enabled Star Search event. “We’re making good progress, and the opportunity ahead of us is massive.”The jump comes as Netflix’s ad-supported streaming subscription continues to grow, with the company’s $7.99 per month plan reaching more than 94 million people each month as of May 2025. Netflix aims to launch more AI-powered tools for advertisers this year, building on the format that allows companies to blend their ads with scenes from the streaming service’s shows and movies. Peters adds that the company plans to roll out “interactive video ads” in the second quarter of this year, too.RelatedNetflix will revamp its mobile UI this yearTed Sarandos says Netflix will commit to 45-day theatrical releasesNetflix’s revenue increased to $12.05 billion in 2025, while the service climbed to 325 million subscribers, according to its Q4 2025 earnings report. In December, Netflix reached an $82.7 billion deal to purchase Warner Bros.’ studio, along with HBO and HBO Max. As Paramount continued its attempt to overturn the deal, Netflix changed its offer to an all-cash deal on Tuesday to try to speed up the transaction.Netflix is shaking up its streaming lineup, too, as the company has brought a swath of video podcastsfrom Spotify, iHeartRadio, and Barstool Sports onto the platform, and is even developing its own. The streamer is also getting ready to release new seasons of Bridgerton, One Piece, 3 Body Problem, and The Witcher following the end of Stranger Things and Squid Game.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothNetflixCloseNetflixPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NetflixNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingMost PopularMost PopularSony’s TV business is being taken over by TCLHow much can a city take?Netflix revises Warner Bros. bid to an all-cash offerBungie’s Marathon shooter launches on March 5thRoland’s Go:Mixer Studio turns your phone into a mobile music studioThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Netflix’s advertising business experienced a significant surge in 2025, doubling its revenue from 2024 to reach $1.5 billion, according to a report detailed by The Verge. This substantial growth is attributed to the continued expansion of Netflix’s ad-supported streaming subscription plan, which now boasts over 94 million subscribers as of May 2025. The company’s co-CEO, Greg Peters, projected a further doubling of advertising revenue in 2026, anticipating an additional $3 billion. This indicates a strong and growing market for advertising within the streaming platform.

A key component driving this expansion is Netflix’s planned implementation of AI-powered tools for advertisers. The company intends to leverage this technology to seamlessly integrate advertising content into its shows and films, a strategy that allows brands to blend their promotional material directly into the viewing experience. Furthermore, Netflix is set to introduce “interactive video ads” during the second quarter of 2026, offering a more dynamic and engaging format for advertisers.

Alongside the advertising growth, Netflix’s overall revenue increased to $12.05 billion in 2025, and the subscriber base climbed to 325 million, reflecting the value added by both its core streaming services and its burgeoning advertising offerings. Notably, as part of a strategic shift, Netflix revised its previously proposed acquisition of Warner Bros.’ studio, along with HBO and HBO Max, to an all-cash deal in an attempt to expedite the transaction, a move spurred by Paramount’s continued efforts to block the purchase.

Beyond its financial performance, Netflix was also undergoing significant content diversification. The company’s strategy involved integrating podcasts from established media companies like Spotify, iHeartRadio, and Barstool Sports onto its platform, and it was concurrently developing its own original podcasts. Moreover, Netflix was preparing for the release of new seasons of popular shows like *Bridgerton*, *One Piece*, *3 Body Problem*, and *The Witcher*, alongside the concluding installments of *Stranger Things* and *Squid Game*. This multi-faceted approach demonstrates Netflix’s commitment to providing a broad range of content that caters to diverse audience preferences.