Netflix will revamp its mobile UI this year
Recorded: Jan. 21, 2026, 12:03 a.m.
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Netflix will revamp its mobile UI this year | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAICESHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsAIExpandOpenAIAnthropicSee all AIVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingPolicyExpandAntitrustPoliticsLawSecuritySee all policyScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersExpandThe Verge DailyInstallerVerge DealsNotepadOptimizerRegulatorThe StepbackArchivesStoreSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Netflix will revamp its mobile UI this yearComments DrawerCommentsLoading commentsGetting the conversation ready...NewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingNetflix will revamp its mobile UI this yearClips from video podcasts could show up in Netflix’s vertical video feed, too.Clips from video podcasts could show up in Netflix’s vertical video feed, too.by Jay PetersCloseJay PetersSenior ReporterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Jay PetersJan 20, 2026, 10:46 PM UTCLinkShareGiftIllustration by Alex Castro / The VergeJay PetersCloseJay PetersPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.Netflix is working on a new mobile UI set to roll out later this year that will “better serve the expansion of our business over the decade to come,” co-CEO Greg Peters said in an earnings call on Tuesday. The new mobile UI follows last year’s big TV revamp that put a new banner front and center on the home screen recommending something to watch.With the TV revamp, former chief product officer Eunice Kim said it was designed to “give us a more flexible canvas, now and in the future,” and Peters says the new mobile UI will similarly serve as a foundation for what’s to come. After it rolls out, “it becomes a platform for us to continue to iterate, test, evolve, and improve our offering.”Peters shared the details about the new UI when asked a question about why vertical video isn’t a higher priority for Netflix. He highlighted how Netflix is already testing a vertical video feed in its mobile app featuring clips from shows and movies, and he says that “you can imagine” that Netflix might also feature clips from things like video podcasts, which are becoming increasingly important to the company, in the feed.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jay PetersCloseJay PetersSenior ReporterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Jay PetersEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentNetflixCloseNetflixPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NetflixNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingMost PopularMost PopularSony’s TV business is being taken over by TCLHow much can a city take?Netflix revises Warner Bros. bid to an all-cash offerBungie’s Marathon shooter launches on March 5thRoland’s Go:Mixer Studio turns your phone into a mobile music studioThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Netflix is undertaking a significant overhaul of its mobile user interface, slated for release later this year, designed to accommodate the company’s strategic vision over the next decade. According to co-CEO Greg Peters, this revamped mobile UI represents a foundational shift, intended to serve as a flexible platform for ongoing innovation and adaptation. Following a substantial television interface redesign implemented last year, which prioritized a prominent promotional banner, Peters emphasized the mobile UI’s role as a “more flexible canvas”—one capable of evolving to meet future needs. The primary objective is to establish a system that facilitates continuous iteration, rigorous testing, and sustained improvement of the Netflix offering. This approach recognizes the dynamic nature of the entertainment landscape and the necessity for Netflix to remain responsive to user preferences and emerging trends. A key element of this strategic repositioning involves experimentation with vertical video content. Netflix is currently piloting a dedicated vertical video feed within its mobile application. This feed incorporates clips from its existing library of television shows and movies, a deliberate step toward engaging with a format increasingly prevalent across digital platforms. Peters explicitly acknowledged this initiative while addressing concerns regarding the company’s relative lack of investment in vertical video. He indicated that the exploration of this format is “you can imagine” extending to other content sources, such as video podcasts. This recognition of the growing importance of podcasts—a significant and expanding segment of the digital media landscape—signals Netflix’s commitment to diversifying its content offerings and exploring new avenues for user engagement. The integration of podcast clips underscores a proactive strategy to cater to evolving consumer habits and capture audience attention within this rapidly developing media category. The design philosophy driving this mobile UI transformation is rooted in adaptability and future-proofing. The emphasis on iteration and testing suggests a commitment to data-driven decision-making, where user behavior informs the evolution of the platform. The strategic investment in vertical video, particularly in conjunction with podcast exploration, indicates a potential to disrupt conventional content consumption patterns and capitalize on the popularity of short-form video and audio formats. This shift demonstrates an understanding of the current prioritization of accessibility and engagement with content within the short-form video space. Furthermore, the shift from a largely linear content consumption model – dominated by television – to a format that permits sampling of content like clips and individual podcast episodes represents a strategic move to maximize user engagement and facilitate discovery. By providing users with bite-sized pieces of content, Netflix aims to lower the barriers to entry and encourage them to explore diverse offerings within its expansive library. The focus on continuous improvement establishes a framework wherein Netflix can respond effectively to user feedback and market developments, solidifying its position within the constantly evolving entertainment industry. |