Google says Gemini won’t have ads, as ChatGPT prepares to add them
Recorded: Jan. 21, 2026, 4:03 a.m.
| Original | Summarized |
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Google is positioning itself as a distinct competitor to OpenAI’s ChatGPT, specifically addressing concerns about monetization strategies. This article, published by BleepingComputer on January 20, 2026, reports on a key difference in approach – Google’s decision not to integrate advertising into its Gemini AI model, contrasting with OpenAI’s recent testing of ads within ChatGPT. OpenAI initiated testing ads within both the free and $8 “Go” subscription tiers of ChatGPT, with the stated intention of potentially reducing usage limits or maintaining broader accessibility without altering the underlying functionality of the responses. However, Google DeepMind CEO Demis Hassabis confirmed to Alex Health that Gemini will not incorporate advertising. This decision reflects a broader strategy of Google to leverage Gemini as a premium AI service, particularly for paid tiers such as Plus, Pro, Business, and Enterprise, which would remain ad-free. The article highlights the specific implementation of ads within ChatGPT, noting that they appear at the bottom of answers whenever relevant sponsored products or services are connected to the user’s query. Users are provided with an explanation for the ad’s appearance and the ability to dismiss it and offer feedback. However, this advertising mechanism is specifically excluded from Gemini, reinforcing Google’s commitment to maintaining a clean and focused user experience for its paid AI offerings. Furthermore, the piece references the growing competitive landscape, citing losses in market share for ChatGPT as Google’s Gemini gains traction. It further details some of Google’s existing initiatives, including testing Gemini-powered “Skills” within Chrome and plans to transform Chrome for Android into an agentic browser leveraging Gemini’s capabilities. This demonstrates Google’s wider ambition to integrate Gemini across its ecosystem, prioritizing a service model over a user-accessed platform like ChatGPT. The article underscores a strategic divergence – where OpenAI appears to be experimenting with monetization through advertising, Google is firmly focused on maintaining a premium, ad-free experience for its core Gemini paid services. **Source:** BleepingComputer, January 20, 2026. |