AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession
Recorded: Jan. 23, 2026, 5 p.m.
| Original | Summarized |
AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession | AdExchanger
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Home Publishers AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession
Publishers Friday, January 23rd, 2026 – 9:30 am
Because what we’ve learned from talking to all of you is that we can help publishers more by banding together. AdMonsters leans into the ad ops side of publishing, and AdExchanger leans into the programmatic side—but those distinctions increasingly matter less. Ad ops pros need to know programmatic, and everyone benefits from understanding the ad tech stack end to end. Subscribe AdExchanger Daily Daily Roundup Daily News Roundup These great stories will sit beside the in-depth publisher content already housed on AdExchanger.com. For instance, reporter Joanna Gerber covered how The Onion leans into content not considered “brand safe” – even making a few Jeffrey Epstein jokes along the way. While other news publishers must tread lightly with advertisers who balk at “brand unsafe” content, The Onion embraces the snark because that’s what their audience expects from them. They understand their audience and their voice, as all successful publishers do.
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Popular Programmatic Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing. Measurement A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by actor Ed Norton. Publishers Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform. CTV Netflix beat its revenue expectations for last year, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. Of that, $1.5 billion came from advertising. Commerce This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
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The consolidation of AdMonsters and AdExchanger under a single entity, Access Intelligence, represents a significant shift within the digital publishing ecosystem. As detailed by Andrew Byrd, this move is predicated on recognizing the increasingly intertwined needs of ad operations (ad ops) professionals and programmatic specialists. The core strategy hinges on leveraging the strengths of both brands – AdMonsters’ established focus on publisher operations and AdExchanger’s expertise in the programmatic landscape – to deliver a more comprehensive and valuable resource for the industry. Byrd emphasizes a commitment to uniting the communities around shared challenges, such as navigating the complexities of direct deals, managing data management platforms, and deciphering the impact of emerging technologies like generative AI, exemplified by coverage of trends impacting publishers like The Onion and Hershey’s. The unified approach aims to provide granular insights into operational issues – including the evolving role of Transaction IDs, as highlighted in coverage of the Amazon Prebid adapter – alongside broader strategic considerations. The publication intends to continually engage with its audience, soliciting feedback regarding critical topics, tech terminology, and the KPIs driving sustainable ad revenue. This direct engagement is framed as an effort to support the industry’s collective journey toward mastering the “new rules of the publisher ecosystem”, signaling a proactive, rather than reactive, strategy. The content strategy will incorporate real-world examples like U.S. News & World Report's utilization of its data management and recommendation systems, as well as the AdGrid Media cohort network, showcasing successful operational implementations. Furthermore, the platform will provide in-depth analysis of technological developments, such as Amazon’s Prebid adapter, and emerging trends like the impact of generative AI demonstrated through the coverage of The Onion’s approach to “brand safe” content and its assessment of AI Overviews. The unified platform seeks to establish itself as a central hub for industry knowledge and best practices, prioritizing an audience-driven approach to content creation and information dissemination. |