Watch Party: The Best TAG in Years, a ’60s Sensation, and Omega Goes All White | WIREDSkip to main contentMenuSECURITYPOLITICSTHE BIG STORYBUSINESSSCIENCECULTUREREVIEWSMenuAccountAccountNewslettersBest Office ChairsBone Conduction HeadphonesBest Digital NotebooksBest Motorola PhonesTCL DealDeals DeliveredSecurityPoliticsThe Big StoryBusinessScienceCultureReviewsChevronMoreExpandThe Big InterviewMagazineEventsWIRED InsiderWIRED ConsultingNewslettersPodcastsVideoMerchSearchSearchSign InSign InJeremy WhiteGearJan 24, 2026 5:30 AMWatch Party: The Best TAG in Years, a ’60s Sensation, and Omega Goes All WhiteIt’s LVMH Watch Week, so here's WIRED's pick of the timepieces that made their debut—plus one notable gatecrasher.Photo-Illustration: Wired Staff/Tag HeuerCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyThe watch world is readying itself for the slew of new releases from the likes of Patek Philippe and Rolex when Watches and Wonders descends on Geneva in April. But this week, the watchmaker Omega and the luxury conglomerate LVMH both spotted a window of opportunity to get pieces out ahead of the annual gathering.Since 2020, LVMH has been kicking off each new year by serving up watches from its stable of brands, including Zenith, TAG Heuer, Hublot, and Louis Vuitton. Meanwhile, Omega—muscling in on LVMH's party somewhat—is leaning into its connection to next month's Winter Olympics in Italy, where it will once again serve as the event's official timekeeper.These six are the timepieces that caught WIRED’s eye this week.TAG Heuer Carrera Chronograph SeafarerCourtesy of Tag HeuerStarting with perhaps our favorite of the bunch, this TAG is actually inspired by an old 1949 Heuer “Solunar” model produced for Abercrombie & Fitch. The trick here is that not many mechanical watches are able to let the wearer know when low or high tide is taking place, but this piece can via an indicator on the 9 o'clock subdial. However, form also follows function here, as the teal and yellow accents (a callout from the original) contrast with the champagne dial to make the Seafarer effortlessly shipshape.Hodinkee unveiled its own version of this piece in 2024, and it must have sold well to prompt a new iteration so soon afterwards. The 42-mm stainless steel case's pump pushers on the right are balanced by the “Tide” pusher on the left, while inside mechanical power is supplied by the in-house TH20-04 automatic movement. You also get 80 hours of power reserve to let the watch continue to run once it's off your wrist and, most fittingly, 100 meters of water resistance. $8,800 at TAG Heuer.Hublot Big Bang Tourbillon GOAT EditionCourtesy of HublotWhether you're in the Novak Djokovic camp or not when it comes to choosing the greatest tennis player of all time, there's no denying his record: an epic 24 Grand Slams. Hublot, very much on team Djokovic, has decided to create a watch celebrating the Serbian’s achievements, one that is brimming with tennis references.The 44-mm Big Bang Tourbillon GOAT Edition's case is a special Hublot-developed composite made from Lacoste polos and Head tennis racquets (yes, really), reinforced by a mid-case of Titaplast (the world’s strongest polymer). Then there's a three-dimensional main plate that looks like racquet strings, as well as a tennis-ball-shaped power reserve barrel. We're not done yet! The white leather strap is supposed to mimic a racquet grip, and finally the watch comes in three colors—blue, orange, and green—to call out grass, clay and hard court surfaces. Ace. $121,000 at Hublot.Tiffany & Co Tiffany TimerCourtesy of Clement Rousset/Tiffany & CoThe original Tiffany Timer, actually called the “Timing Watch,” was a chronograph pocket watch that came out 160 years ago, in 1866. This piece is now informing the design on Tiffany's new offering, which is limited to just 60 pieces. Now the Timer comes in a 40-mm platinum case, but the winning aesthetic is secured by the Tiffany Blue lacquer on the dial, consisting of 15 layers, which incidentally alone takes more than two days to finish. The indexes are baguette diamonds (naturally), while three subdials and a date window at 6 o'clock round out the understated but undeniably stylish look. Inside is Zenith's El Primero 400 chronograph movement, visible through a sapphire case back, which is good for a 50-hour power reserve. $55,000 at Tiffany & Co.Zenith Defy Revival A3643Courtesy of ZenithNow on to an actual Zenith, one that is full of retro charm. The original Defy A3643 came out in 1969 (the same year Zenith launched its El Primero caliber, no less), but now it's returning in 37-mm, 14-sided “Revival” form. Unlike the original model, which had a solid case back, the Revival is fitted with a sapphire display back, revealing the Elite 670 automatic movement with a power reserve of 50 hours. But to make sure the rest of the watch matches the late ’60s version as closely as possible, Zenith conducted a high-precision scan of a vintage example to reverse-engineer the dial. The bold orange rectangle on the seconds hand is a win, while water resistance to 300 meters makes this watch more than capable for ocean encounters. $7,800 at Zenith.Louis Vuitton Escale WorldtimeCourtesy of Louis VuittonIt was more than 10 years ago when the Escale first displayed a world time function—where a watch shows the time in multiple time zones on the dial using reference cities—but more recently the watch has been simpler, with time-only iterations. At LVMH Watch Week, however, the brand clearly decided that it was high time the Escale got complicated again. (“Escale,” rather fittingly for this piece, means “stopover.”)The Worldtime boasts a suitably luxurious 40-mm platinum case and hand-painted flag motif dial that can simultaneously display 24 time zones. A jumping hour—where the hour indicator instantaneously snaps to the next hour when the minute hand completes a full cycle—means time and display city adjustment can be done all via the crown. There's even 50 meters of water resistance, should you be foolish enough to go swimming with it. $94,500 at Louis Vuitton.Omega Seamaster Diver 300M Milano CortinaCourtesy of OmegaStepping away from LVMH Watch Week, Omega, gearing up for the start of the 2026 Olympic Winter Games in Italy in just a couple of weeks, has leveraged its official timekeeping partner status by bringing out this all-white version of the Seamaster Diver 300M.The 43.5-mm white ceramic case is matched by a white ceramic bezel insert (with a laser-ablated dive scale), a white ceramic dial that's laser engraved with an appropriate frosted pattern, and a white rubber strap. The minimal nonwhite sections include a grade 5 titanium case back and titanium bezel. As with all Seamasters in this series, 300 meters of water resistance is on board, and the power reserve is 55 hours. Despite the Olympic connection, this Omega is not a limited run. $10,500 at Omega.CommentsBack to topTriangleYou Might Also LikeIn your inbox: WIRED's most ambitious, future-defining storiesDoes the “war on protein” exist?Big Story: China’s renewable energy revolution might save the worldThe race to build the DeepSeek of Europe is onWatch our livestream replay: Welcome to the Chinese centuryJeremy White is senior innovation editor at WIRED, overseeing gear coverage, with a focus on EVs and luxury. He also edits gear for the US and UK print editions. Prior to WIRED, he was a digital editor at the Financial Times and tech editor at Esquire in the UK. And ... Read MoreSenior innovation editorInstagramTopicswatchesluxuryTag HeuerapparelRead MoreThe Best External Hard DrivesNeed an ultrafast drive for video editing or a rugged option to back up your photos in the field? 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Omega Seamaster Diver 300M Milano Cortina – A Celebration of Minimalist Depth | WIRED

The watch world is anticipating the influx of releases from brands like Patek Philippe and Rolex, slated for the Watches and Wonders gathering in Geneva later this year. However, this week, watchmakers Omega and the luxury conglomerate LVMH have seized an opportunity to unveil timepieces ahead of the annual event. Since 2020, LVMH has consistently kicked off each year with a selection of watches from its brands – Zenith, TAG Heuer, Hublot and Louis Vuitton. Similarly, Omega, pursuing its own strategy, is emphasizing its connection to the upcoming Winter Olympics in Italy, solidifying its position as the event’s official timekeeper.

This collection of six watch releases garnered attention from WIRED. Let’s delve into the specifics.

**TAG Heuer Carrera Chronograph Seafarer**

Starting with a standout, the TAG Heuer Carrera Chronograph Seafarer is inspired by the 1949 Heuer “Solunar” model designed for Abercrombie & Fitch. What sets this piece apart is its practical function: it indicates both low and high tide via an indicator on the 9 o’clock subdial. Despite this functional design, the Seafarer isn’t purely pragmatic, featuring teal and yellow accents that contrast with the champagne dial, producing an effect clearly evocative of a ship. Hodinkee featured a similar model in 2024, prompting this new iteration. The 42-mm stainless steel case includes pushers on the right for the chronograph and a “Tide” pusher on the left, managing the subdial. Power is provided by the in-house TH20-04 automatic movement, boasting 80 hours of power reserve. The watch also offers 100 meters of water resistance.

**Hublot Big Bang Tourbillon GOAT Edition**

Aligning itself with the celebrated tennis player Novak Djokovic, Hublot produced the “GOAT Edition” Big Bang Tourbillon. Recognizing Djokovic's remarkable 24 Grand Slam titles, the watch is a celebration of his achievements. The 44-mm case is crafted from a unique composite made from Lacoste polos and Head tennis racquets, reinforced with Titaplast—the world’s strongest polymer. Further details include a three-dimensional main plate mimicking racquet strings, and a tennis ball-shaped power reserve barrel. The strap mimics a racquet grip, and the watch is available in blue, orange, and green, referencing the colors of grass, clay, and hard courts, respectively. The retail price is $121,000.

**Tiffany & Co. Tiffany Timer**

WIRED’s selection included the original Tiffany Timer, first introduced 160 years ago in 1866. Now reborn as the "Timing Watch," this piece informs the design of Tiffany’s new offering, limited to 60 pieces. The 40-mm platinum case features a Tiffany Blue lacquer dial comprised of 15 layers, a process taking over two days to complete. Baguette diamond indexes and a date window at 6 o’clock round out the aesthetic. The movement is a Zenith El Primero 400 chronograph, visible through a sapphire case back, offering a 50-hour power reserve.

**Zenith Defy Revival A3643**

Zenith’s contribution was a return to its roots. The original Defy A3643, launched in 1969 alongside the El Primero 400 caliber, is now revived in a 37-mm, 14-sided “Revival” form. Unlike the original with a solid case back, this model features a sapphire display back, revealing the Elite 670 automatic movement with a 50-hour power reserve. To maintain fidelity to the late 1960s version, Zenith employed high-precision scanning to reverse-engineer the dial. The bold orange rectangle on the seconds hand is a highlight, and the 300-meter water resistance makes this watch suitable for aquatic activities. Priced at $7,800.

**Louis Vuitton Escale Worldtime**

Louis Vuitton reintroduced the Escale Worldtime with a renewed complexity. Initially launched over a decade ago, the Escale once only presented time-only iterations. Now, at LVMH Watch Week, the brand has resurrected the watch’s time-zone functionality. “Escale,” meaning “stopover,” aptly describes this piece. The 40-mm platinum case houses a hand-painted flag motif dial, simultaneously displaying 24 time zones. A jumping hour—accomplished via the crown—allows for instant adjustment of both the hour indicator and the displayed city, reflecting the watch’s time zones. With 50 meters of water resistance, the Escale is suitable for swimming—a fitting name, given its function. The piece sells for $94,500.

**Omega Seamaster Diver 300M Milano Cortina**

Concluding the selection was an Omega, strategically positioned ahead of the 2026 Olympic Winter Games in Italy. The “Milano Cortina” edition is entirely white, emphasizing Omega’s official timekeeper status. The 43.5-mm white ceramic case is matched by a white ceramic bezel insert (with a laser-ablated dive scale) and a white ceramic dial, laser-engraved with a frosted pattern. A titanium case back and bezel provide balance. With 300 meters of water resistance, this Seamaster is capable for diving, and a 55-hour power reserve completes the specification. The retail price is $10,500.