Apple could put ads in Maps as soon as this summer | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Apple could put ads in Maps as soon as this summerComments DrawerCommentsLoading commentsGetting the conversation ready...TechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsAppleCloseApplePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AppleApple could put ads in Maps as soon as this summerThe rollout could allow businesses to pay for the top spot on Apple Maps search results.The rollout could allow businesses to pay for the top spot on Apple Maps search results.by Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothMar 23, 2026, 6:54 PM UTCLinkShareGiftImage: Cath Virginia / The Verge, Getty ImagesEmma RothCloseEmma RothPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.Apple will soon bring advertisements to its Maps app on mobile and the web, according to a report from Bloomberg’s Mark Gurman. The ads, which Apple could reportedly announce this month before rolling them out in the summer, could allow businesses to pay for the highest spot in search results on Apple Maps.That means if one restaurant secures the winning bid for the word “sushi” or “pizza,” its location could receive priority in search results over other relevant businesses, as reported by Bloomberg. The setup is similar to how advertising works on Google Maps, which also allows businesses to pay for a higher rank on search results.The move will bring even more revenue into Apple’s services division — the unit in charge of the App Store, Apple Music, Apple TV, iCloud, and advertising — which raked in over $109 billion in 2025. Apple already offers advertising inside its App Store, along with its News and Stocks apps. The company also told developers that it planned to bring more ad slots to App Store search results in the UK and Japan on March 3rd, with a launch in the US and other countries to follow by the end of this month, according to MacRumors.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothAppleCloseApplePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AppleApple RumorsCloseApple RumorsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Apple RumorsAppsCloseAppsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AppsiOSCloseiOSPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All iOSNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechMost PopularMost PopularThe improved battery-powered Starlink Mini is hereGemini task automation is slow, clunky, and super impressiveThe new MacBook Pro is still fast as hellConfronting the CEO of the AI company that impersonated meVideoOnline age checks came first — a VPN crackdown could be nextThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Apple is preparing to integrate advertising into its Maps application, a move anticipated to occur as early as this summer. According to reports, primarily originating from Bloomberg’s Mark Gurman, this initiative will allow businesses to pay for priority placement within Apple Maps’ search results. Specifically, companies could bid for top positions in search queries related to terms like "sushi” or "pizza,” ensuring their location appears prominently when users conduct searches for those terms. This model mirrors the advertising practices employed by Google Maps, wherein businesses can also pay for enhanced search rankings. The implementation of this system represents a strategic expansion of Apple’s services revenue, particularly for the Services division, which encompasses the App Store, Apple Music, Apple TV, iCloud, and advertising. This division generated over $109 billion in revenue during 2025. Furthermore, Apple is already utilizing advertising within the App Store and its News and Stocks applications. The company has indicated a phased rollout, beginning with advertising slots within App Store search results in the UK and Japan on March 3rd, with a subsequent worldwide launch anticipated by the end of the month. This expansion follows previous announcements regarding increased advertising opportunities within the App Store, signaling a broader strategy to monetize the Maps application beyond its core navigational function. The decision underscores Apple’s ongoing efforts to diversify its revenue streams and solidify its position within the competitive landscape of mapping and location-based services.