The Lego Game Boy makes for a great gift, and it’s $10 off today | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.The Lego Game Boy makes for a great gift, and it’s $10 off todayComments DrawerCommentsLoading commentsGetting the conversation ready...GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsGamingCloseGamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GamingNintendoCloseNintendoPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NintendoThe Lego Game Boy makes for a great gift, and it’s $10 off todayKohl’s is offering the best price we’ve seen on Lego’s 421-piece homage to Nintendo’s first Game Boy.Kohl’s is offering the best price we’ve seen on Lego’s 421-piece homage to Nintendo’s first Game Boy.by Cameron FaulknerCloseCameron FaulknerEditor, CommercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Cameron FaulknerMar 24, 2026, 6:38 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.The Lego Game Boy is a joy to assemble and display. Photo by Sean Hollister / The VergeCameron FaulknerCloseCameron FaulknerPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Cameron Faulkner is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.Deals on the Lego Game Boy are virtually nonexistent, save for the $10 discount that Costco and Sam’s Club offered their members when the set launched late last year. The deal is back — this time, at Kohl’s — and no membership is required to get $10 off. You can purchase the Lego Game Boy and have it shipped (or elect to pick it up in-store) for $49.99 when you use promo code TOYS10 at checkout.Lego Game Boy$50$6017% off$50$60 at Amazon$60 at Lego$50 at Kohls (with code TOYS10)The Lego Game Boy is a 421-piece homage to Nintendo’s influential handheld from 1989. And, unlike most Lego sets, there are various ways to interact with the brick-based Game Boy that might evoke some strong memories if you ever owned this model. It features clickable buttons, a movable floating directional pad, and a set of Lego car tires that act as the Start and Select buttons. Clearly, Lego and Nintendo had fun designing this.The set includes two cartridges you can assemble (The Legend of Zelda: Link’s Awakening and Super Mario Land). While the mock cartridges obviously don’t boot into real games, the set includes lenticular screens that make it look like these games are running on the hardware. My colleague Sean Hollister reviewed the Lego Game Boy, and he adores the attention to detail and almost everything about it except the screen, which doesn’t match the original hardware’s limited green color palette. Even if you’re as particular as Sean is, there’s still a lot to love here.Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native adMore in GadgetsThe Apple Watch SE 3 is even easier to recommend at $50 offWelp, I bought an iPhone againA BlackBerry you might actually want just landed on Kickstarter8Verge ScoreThe MPC Sample is my new favorite portable beat maker8Verge ScoreThe Hisense U7SG is a great midrange TV you shouldn’t buy yetThe kid-friendly Fitbit Ace is $100, which matches its best priceThe Apple Watch SE 3 is even easier to recommend at $50 offSheena Vasani5:18 PM UTCWelp, I bought an iPhone againDavid Pierce5:00 PM UTCA BlackBerry you might actually want just landed on KickstarterAndrew Liszewski4:27 PM UTCThe MPC Sample is my new favorite portable beat makerTerrence O'Brien2:00 PM UTCThe Hisense U7SG is a great midrange TV you shouldn’t buy yetJohn Higgins1:00 PM UTCThe kid-friendly Fitbit Ace is $100, which matches its best priceSheena VasaniMar 23Advertiser Content FromThis is the title for the native adTop Stories5:00 PM UTCWelp, I bought an iPhone again4:00 PM UTCGoogle’s Android Automotive is moving from the dashboard to the ‘brain’ of the car2:56 PM UTCMeta’s reckoning over kids safety is in the hands of two juriesMar 23The US government just banned consumer routers made outside the US4:00 PM UTCLife is Strange: Reunion is a full-circle moment for its stars4:27 PM UTCA BlackBerry you might actually want just landed on KickstarterThe VergeThe Verge logo.FacebookThreadsInstagramYoutubeRSSContactTip UsCommunity GuidelinesArchivesAboutEthics StatementHow We Rate and Review ProductsCookie SettingsTerms of UsePrivacy NoticeCookie PolicyLicensing FAQAccessibilityPlatform Status© 2026 Vox Media, LLC. 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The Lego Game Boy, produced as a detailed recreation by Lego in collaboration with Nintendo, is currently available for purchase at a discounted price of $49.99 with the promo code TOYS10, primarily through Kohl’s. This represents a significant reduction from previous offers, notably the $60 price point previously seen at Costco and Sam’s Club. The set, numbering 421 pieces, meticulously models the original 1989 Game Boy handheld. Its design incorporates key features of the original, including clickable buttons, a movable directional pad, and Lego tire replicas functioning as the Start and Select buttons. The inclusion of two cartridge assemblies – representing The Legend of Zelda: Link’s Awakening and Super Mario Land – features lenticular screens intended to simulate the visual experience of the games on the hardware. Cameron Faulkner, writing for The Verge, highlights that while some, such as editor Sean Hollister, find the screen’s color accuracy to be a minor imperfection, the overall quality and attention to detail, particularly the replication of the Game Boy’s distinctive design, are commendable. The set’s value extends beyond its collectibility, offering an interactive experience that evokes nostalgia for those who owned the original Game Boy. The product's success demonstrates a continued interest in retro gaming and provides a tangible connection to a historically significant piece of technology and pop culture.