Instagram and Facebook are about to be filled with affiliate content | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Instagram and Facebook are about to be filled with affiliate contentComments DrawerCommentsLoading commentsGetting the conversation ready...NewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechCreatorsCloseCreatorsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All CreatorsInstagram and Facebook are about to be filled with affiliate contentInfluencers will be able to link products directly in their content, similar to how TikTok Shop links are embedded.Influencers will be able to link products directly in their content, similar to how TikTok Shop links are embedded.by Mia SatoCloseMia SatoFeatures Writer, The VergePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Mia SatoMar 24, 2026, 11:00 PM UTCLinkShareGiftImage: InstagramMia SatoCloseMia SatoPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Mia Sato is features writer with five years of experience covering the companies that shape technology and the people who use their tools.Instagram and Facebook content will soon have shopping links baked into posts, essentially cutting out third-party “link in bio”-style tools. Meta announced Tuesday that it’s adding commerce features on the two platforms, though the functionality will be slightly different for each.On Facebook, content creators will be able to link their affiliate accounts they have with brands and tag products in Reels and photos. Typically when an influencer wants to send audiences to their affiliate link, they have to comment on a post with a link to the product, or direct audiences toward an affiliate platform like ShopMy or LTK. Now, approved products will be attached directly to content in the form of a floating bubble that viewers can click directly. Affiliate partners are limited at launch: In the US, the program will start with Amazon, with Temu and eBay being added in the coming months.A shoppable Reel on FacebookOn Instagram, influencers will be able to load up to 30 shoppable products into a single Reel. Products aren’t limited like on Facebook: Creators will be able to copy and paste their own affiliate links for individual items directly. The only catch is that linked items must be registered with Meta in brands’ commerce catalog.The new features will be convenient for anyone profiting from affiliate revenue. For everyone else, it will likely make the platforms feel even more like a shopping mall. The built-in affiliate content is similar to how TikTok Shop works, with easily accessible links for tank tops and camera mounts floating across video after video.The new shopping features come a few weeks after a dustup in which influencers caught Instagram adding shopping links to their content without their permission. The “Shop the look” feature added links to cheap lookalike products and not the actual items, an influencer who discovered the feature said. Meta said at the time it was a limited test and that the company was “exploring various changes” to the feature.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Mia SatoCloseMia SatoFeatures Writer, The VergePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Mia SatoCreatorsCloseCreatorsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All CreatorsFacebookCloseFacebookPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All FacebookInstagramCloseInstagramPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All InstagramMetaCloseMetaPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All MetaNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsOnline ShoppingCloseOnline ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Online ShoppingSocial MediaCloseSocial MediaPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Social MediaTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechMost PopularMost PopularNvidia CEO Jensen Huang says ‘I think we’ve achieved AGI’The US government just banned consumer routers made outside the USDonut Lab’s solid-state battery could barely hold a charge after getting damagedWelp, I bought an iPhone againAyaneo says selling its Windows gaming handheld ‘is no longer sustainable’The Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Meta, operating through Instagram and Facebook, is introducing new commerce features designed to facilitate affiliate marketing and directly integrate product sales within its platforms. This initiative, spearheaded by features writer Mia Sato for The Verge, represents a significant shift in the social media landscape, mirroring functionality seen in platforms like TikTok Shop. The core of the change involves embedding affiliate links directly into content, offering a more seamless shopping experience for users. Facebook creators will be able to attach floating affiliate bubbles to their Reels and photos, linking to products registered with Meta’s commerce catalog, initially starting with Amazon partnerships, with expansion to Temu and eBay planned. Conversely, Instagram influencers will be granted the ability to load up to 30 shoppable products into their Reels, with the added flexibility to copy and paste their own affiliate links for individual items – provided those items are officially registered within Meta's brand catalog. This move aims to streamline the process for influencers and brands alike, offering a more direct route to revenue generation. The development follows a previous, limited test of shopping links on Instagram that resulted in inaccurate product listings, showcasing Meta’s iterative approach to integrating e-commerce features. The proliferation of affiliate content reflects a broader trend in social media, capitalizing on influencer marketing and providing consumers with readily available purchase options within the platforms they already frequent. This expansion also raises concerns regarding transparency and the potential for misleading advertising, mirroring earlier issues observed during the initial “Shop the look” feature test, reinforcing the need for responsible implementation and oversight.