Ulta Coupons and Deals: Up to 50% Off in March | WIREDSkip to main contentMenuSECURITYPOLITICSTHE BIG STORYBUSINESSSCIENCECULTUREREVIEWSMenuAccountAccountNewslettersBest LaptopsApple MacBook NeoHome Security CamerasBest Coffee Subscriptions Best Camera BagsDeals DeliveredSecurityPoliticsThe Big StoryBusinessScienceCultureReviewsChevronMoreExpandThe Big InterviewMagazineEventsWIRED InsiderWIRED ConsultingNewslettersPodcastsVideoLivestreamsMerchSearchSearchBoutayna Chokrane GearMar 24, 2026 1:00 AMSave up to 50% With These Ulta Coupons and DiscountsShop the latest beauty trends and save big using an Ulta promo code for beauty tech, makeup, and more.Save StorySave this storySave StorySave this storyAt Ulta Beauty, you can stock up on skincare, makeup, and haircare, then head to the salon to get your brows shaped, your hair styled, and your ears pierced, all in a single visit. You’ll find brands like Dior, Estée Lauder, and Gucci alongside more affordable favorites and drugstore staples. Many locations house a Benefit Cosmetics BrowBar, so you can sample products and book an in-store brow service in the same visit. Ulta’s return policy is very forgiving, allowing you to bring back “gently used” products within 30 days for a full refund. Add in its weekly sales, the 21+ Days of Beauty Event, and stackable Ulta coupons, and you’ll rarely pay full price.I’ve tested a wide range of beauty products that are sold at Ulta, from hair tools and LED devices to pimple patches and lip balms. Here’s how to shop smarter, with the best Ulta promo codes and Ulta coupons to keep on your radar.Ulta Promo Code: Get 10% Off When You Sign UpYou can instantly score 10 percent off your order when you sign up for text alerts. Text “ULTA” to 95637, and you should receive a one-time use discount code for online purchases only. There are a couple of brand exclusions, like Chanel, and you can’t use the discount on Black Friday deals, so make sure to read the fine print.Save (and Earn) More With Ulta Beauty RewardsThe Ulta Beauty Rewards program is free to join and offers many perks with minimal effort required from you. First, you earn points for every dollar you spend. The program has multiple tiers: as a standard member, you earn 1 point per dollar; platinum members earn 1.25 points, and diamond members earn 1.5 points. To qualify for platinum status, you need to spend $500 per year, and diamond members must spend $1,200 annually.These points can be redeemed for discounts, and the best part is that they do not expire. (To activate your rewards, you need to download the Ulta Beauty app.) Here's how the points translate into savings: 100 points gives you $3 off, 250 points offers an $8 discount, 500 points saves you $17.50, and 750 points grants you $30 off.During your birthday month, you get even more special perks. These include earning extra points on every qualifying purchase, a free gift, and a $10 coupon exclusively for platinum and diamond members. Some other benefits include exclusive beauty deals, early access to sales, and full-size gifts for diamond members. Diamond members also get a $25 discount on beauty services and free shipping on orders over $25.Score Trending Beauty Tech at UltaAlways check Ulta's Featured Deals and Sale pages, as they regularly update with new offers. In addition to makeup and skincare products, Ulta also provides discounts on hair care tools and wellness technology that we have tested and recommended.Look out for Dyson products, which frequently go on sale. Some of my favorites include the Supersonic Nural, the Airwrap i.d. Multistyler, and the Airstrait Wet-to-Dry Straightener. If you're looking for a more affordable option, Shark's FlexStyle Air Styling System and SpeedStyle Pro Flex Hair Dryer (currently on sale) are also often discounted. Other hair stylers we've noticed on these pages include the L'Oreal Professionnel AirLight Pro, T3 Aire IQ Intelligent Hair Dryer (currently on sale), Ghd Duet Style 2-in-1 Hot Air Styler (currently on sale), and the Bio Ionic Smart-X Dryer.If you’re shopping for red light therapy masks, keep an eye out for sales, as they frequently occur. My personal favorite is the Shark Beauty CryoGlow LED Mask, which often sells out, likely because of its cooling pads for the under-eye area. The Therabody TheraFace Mask Glo and the Solawave 4-in-1 Radiant Renewal Wand are also currently available at a discount.Unlock Free Standard Shipping on Your $35 PurchaseAll online customers qualify for free standard shipping on purchases of $35 or more. It's easy to rack up this amount at Ulta, even with all the discounts.Boutayna Chokrane is a product writer and reviewer at WIRED, covering consumer products and online trends. She specializes in fitness equipment, beauty tech, apparel, and more. Before joining the Gear team, she was a music editorial fellow at Pitchfork. She also worked as a freelance journalist, covering fashion, arts, and ... Read MoreProduct Writer & ReviewerInstagramLinkedInTopicscouponsShoppingRead MoreSave up to 25% With These Dermstore Coupons and DealsScore major savings on premium skincare, hair care, and cosmetics with these verified Dermstore discount codes and rewards offers.Boutayna Chokrane Top Dyson Promo Codes: 25% Off in March 2026Get 25% off with a Dyson coupon code, plus save up to $600 with discounts on vacuums, $150 off Airwraps, and more. 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Save on industry-leading noise-canceling audio, and pro-level Alpha cameras.Ryan WaniataTop 10% Off Dell Coupon Codes for March 2026Get 10% off with verified Dell promo code, plus today’s coupons for up to $600 off laptops, Alienware monitors, and all things tech.Scott GilbertsonTop Newegg Promo Codes and Coupons for March 2026Enjoy up to 10% off your entire order with today’s Newegg discount code and save with the latest deals for gaming PCs, laptops, and computer parts.Molly HigginsThe Red Light Devices That Helped Our Hair Grow BackAfter 16 weeks of daily use, our WIRED testers saw visible hair regrowth with these red light therapy devices.Boutayna Chokrane Wired CouponsSquarespace Promo CodeSquarespace Promo Code: 20% Off Annual Acuity SubscriptionsLG Promo CodeLG Promo Code: 20% Off Your First OrderDell Coupon Code10% Off Dell Coupon Code for New CustomersSamsung Promo Code30% Samsung Coupon - Offer Program 2026Canon Promo Code10% Off Canon Promo Code + Up to 30% OffDoordash Promo Code50% Off Doordash Promo Code for New & Existing UsersWIRED is obsessed with what comes next. 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Ulta Beauty, as detailed by Boutayna Chokrane, presents a multifaceted approach to beauty retail, catering to a diverse clientele with a robust ecosystem of offers and benefits. The core of Ulta’s strategy revolves around providing a comprehensive beauty experience, encompassing both product selection and salon services under one roof. The retailer stocks a wide range of brands, from luxury labels like Dior, Estée Lauder, and Gucci alongside more accessible drugstore options, demonstrating a deliberate effort to appeal to a broad spectrum of budgets and preferences. A key element within many Ulta locations is the Benefit Cosmetics BrowBar, offering instant access to brow services alongside product sampling, further enhancing the convenience for customers. The company's commitment to customer satisfaction is notably underscored by its remarkably forgiving return policy, which allows for the return of “gently used” products within 30 days, a significant differentiator in the beauty market. This policy, coupled with weekly sales, the 21+ Days of Beauty Event, and the ability to stack multiple Ulta coupons, significantly reduces the likelihood of customers paying full price for their purchases. Boutayna Chokrane highlights the thorough testing of a diverse assortment of beauty products – from hair tools and LED devices to skincare solutions – demonstrating a commitment to offering curated recommendations. The Ulta Beauty Rewards program, accessible through a downloadable app, provides an additional layer of incentives, rewarding customers for every dollar spent, with tiered benefits scaled based on annual spending. These points accumulate and do not expire, translating into tangible savings through discounts and qualifying members receive exclusive perks like birthday gifts and priority access to sales. The piece emphasizes the importance of utilizing the app to activate these rewards effectively, solidifying Ulta’s commitment to a digitally-driven experience. Strategic promotional activities, such as the frequent discounts on trending beauty tech and established brands like Dyson, are presented as crucial for attracting and retaining customers. Finally, the piece notes the established practice of offering free standard shipping on purchases over $35, further incentivizing customer spending.