AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials

Recorded: March 25, 2026, 2 p.m.

Original

Summarized

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials | AdExchanger

image/svg+xml:

Topics
Latest
Marketers
Agencies
Publishers
Technology
Platforms
Identity
Measurement
Data Privacy
Artificial Intelligence
CTV
Commerce
AdExplainer
Exclusive Report
Daily News Roundup

Opinion
All Columns
Data-Driven Thinking
On TV & Video
The Sell Sider
Content Studio
Comic
Contributor Guidelines

About Us
Advertise
Newsletter
AdExchanger Advisory Board
About Us
Contact Us

Events
Programmatic AI Las Vegas
AdExchanger Awards
Webinars
All Events
Network Events

Podcasts
AdExchanger Talks
The Big Story
Inside the Stack

NEW! Programmatic AI 2026

Become an AdHero

Topics
Latest
Marketers
Agencies
Publishers
Technology
Platforms
Identity
Measurement
Data Privacy
Artificial Intelligence
CTV
Commerce
AdExplainer
Exclusive Report
Daily News Roundup

Opinion
All Columns
Data-Driven Thinking
On TV & Video
The Sell Sider
Content Studio
Comic
Contributor Guidelines

Events & Awards
Programmatic AI Las Vegas
AdExchanger Awards
Webinars
All Events
Network Events

Podcasts
AdExchanger Talks
The Big Story
Inside the Stack

Subscribe Free
Sign Up

About Us
Advertise
Newsletter
AdExchanger Advisory Board
About Us
Contact Us

CONNECT

Home Marketers AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials

Marketers
AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials By Anthony Vargas

Wednesday, March 25th, 2026 – 9:00 am
SHARE:

Even for the terminally online, it’s hard to keep pace with social media trends.
But that only applies to terminally online humans.
Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns.
Consiglieri, a boutique consultancy founded by former marketing execs from T-Mobile, Nordstrom and Publicis, announced on Wednesday the release of Clamor, a subscription-based AI tool the company calls a “cultural intelligence engine.” Basically, it’s a social listening product that pulls cultural insights from online conversations in real time.
Consiglieri’s new AI tool is “like having your chronically online friend on your team, but it’s on 24/7,” said Jori Evans, director of social for men’s grooming brand Manscaped, which began testing Clamor in the summer of 2025.
Clamor has already helped Manscaped freshen up its marketing, she said, including by helping to identify new content creators to partner with for its Super Bowl campaign this year.

Real-time insights
Clamor pulls data from a brand’s social media accounts and promoted posts, such as audience size, likes, shares and comments, plus the text, image and video included in the posts. The tool also analyzes keywords related to the brand and how its products are mentioned across the wider social media ecosystem.
In that sense, Clamor is similar to tools offered by Sprinklr or Sprout Social, Evans said. But where it differs, she added, is in how it boils cultural insights down into reports that are easily digestible by C-suite decision-makers.
“It distills things down to a quick postcard brief to make your point on why we need to act on something and to get the social teams heard quickly and efficiently,” she said.
Most advertising analytics takes days if not weeks to accrue. There is also a major advantage in the immediacy of social media listening.
Clamor affords more immediately actionable insights than other social media measurement approaches, Evans said. And the AI needs to be more adaptable than a person, considering the speed at which social media marketing best practices evolve.
For example, when Evans previously worked for Slim Jim, she said, the focus was on fostering community.
“We were always in the comments, and we had so many community managers,” she said. “All of that doesn’t really exist anymore.”
Now, she said, brands’ social insights are scattered across different platforms, and they’re measuring inputs from DMs, group chats and shares. “So data has been hard to come by in terms of understanding your impact quickly, and also translating that to a C-suite that isn’t online 13 hours a day.”
Finding ways to surface social insights more quickly is also a focus for Consiglieri. Before it rolled out the Clamor product, the firm had been “trying to figure out the data decision-making problem for a number of years, in a number of ways,” said Brad White, Consiglieri’s head of generative AI and marketing innovation.
Traditionally, he said, “we ended up passing the social data off to measurement teams,” where it might sit for a week or more for testing purposes (or just because).
“Social media is a place where trends live and die sometimes within 24 hours,” he said. “So, if you’re spending a week trying to figure out why your content is working or not, then you’ve already missed the moment.”
Developing an LLM that prioritizes speed to insight, White said, means social teams can “get back to the part of the job that they signed up for in the first place, which is doing cool activations on social media, and not being data and math experts.”
Manscaped’s Evans agreed that the AI solution has been a boon. However, the company still has marketers involved in analyzing trends and executing creative. “AI does the dishes while we create the art,” as she put it.
Expanding the creator network
Still, Evans emphasized that always-on AI tools outperform humans when it comes to drinking from the firehose of social media data.
AI also frees up time for marketers to spend on higher-order tasks. Evans, for instance, quipped that, since picking up Clamor, she’s cut down her typical 13 hours of daily screen time – which, she said, has also been “great for my mental health.”
But AI tools don’t completely eliminate social media marketers’ need to “be online.”
One of Manscaped’s biggest priorities right now, for example, is to grow its roster of creators under the Manscaped Makers Network who work with the brand on viral ads and memes.
This focus has grown in importance as Manscaped has expanded its scope beyond personal male grooming. Or, as Evans put it, “they’re looking to get out of the cul-de-sac, if you will, of the ball trimmer audience, and find that off ramp into skin care, hair care, beard groomers.”
Using Clamor, Evans said, Manscaped has already connected with two student filmmakers from the University of Southern California who collaborated with the brand on a recent national campaign.
Evans has also found the tool useful for avoiding a common marketing pitfall: doubling down on what’s worked in the past.
“I can’t be in all parts of the internet – I’m not a 22-year-old boy or a 60-year-old man,” she said. But Clamor finds Manscaped’s audience in new places that Evans wouldn’t have found otherwise and tracks how they respond to new creative approaches. “Then I can engage 24-year-old kids in a hype house to create memes for that part of the internet we just discovered.”
Manscaped also used Clamor’s social listening to plan and measure its recent Super Bowl campaign.
For example, Manscaped tracked a contest run by Doritos that solicited creative ideas for a Super Bowl spot. Clamor found the finalists for the Doritos contest, and, as a result, Manscaped ended up discovering a new group of creators to partner with.
Manscaped’s social media team also used Clamor to gauge the public reaction to their spot as it aired live.
“It was extremely new creative that we dabbled in, with singing pubic hair puppets,” Evans said. After six months of working on such a campaign, she added, it can be hard to guess how tens of millions of people will respond to their first viewing.
“It’s so helpful, in like a war room way, for us to see everything in real time when big events are happening,” she said.

Tagged in:

Brad White

//
Clamor

//
Consiglieri

//
Doritos

//
featured

//
influencer marketing

//
Jori Evans

//
manscaped

//
Nordstrom

//
publicis

//
Slim Jim

//
social listening

//
social media marketing

//
Sprinklr

//
Sprout Social

//
Super Bowl 2026

//
T-Mobile

Next In Marketers

Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media

Related Stories

Marketers
For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

OPINION: Data-Driven Thinking
The PPCCs Of Gen Z Marketing

Marketers
Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)

Marketers
The Rise Of Principal Media And The End Of The Agencies As We Knew Them

Must Read

AI
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

Platforms
Why Ad-Blocking Browser Brave Introduced Its Own Ads

Brave’s chief of ads Jean-Paul Schmetz on competition in the search and browser markets, the fallout from the Google Search antitrust ruling and whether AI search will help smaller upstarts compete with Big Tech.

Newfronts 2026
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

Walmart and Vizio announced at NewFronts that unified account logins are coming to smart TVs using Vizio’s operating system.

Marketers
Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr. and Hardee’s, sought an answer in a case study with Attain and Amazon Ads.

CTV
America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu

America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package.

Marketers
The Rise Of Principal Media And The End Of The Agencies As We Knew Them

Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.

Popular

CTV
America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu

America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package.

OPINION: Data-Driven Thinking
What Happens When A Brand Fails To Deliver On Its Basic Promise

Customers don’t need perfection. But they do need to know that a brand will make it right when something goes wrong.

Newfronts 2026
Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts

Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators.

AI
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

Marketers
The Rise Of Principal Media And The End Of The Agencies As We Knew Them

Join the AdExchanger Community
Join Now

Your trusted source for in-depth programmatic news, views, education and events.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT
Programmatic AI
May 18-20, 2026Park MGM, Las Vegas
Learn More

ABOUT ADEXCHANGER
About Us
Advertise
Contact Us
Events
Subscribe
RSS
Cookie Settings
Privacy & Terms
Accessibility
Diversity, Equity, Inclusion & Belonging

CONNECT

Consiglieri’s boutique consultancy, founded by former marketing executives from T-Mobile, Nordstrom, and Publicis, has developed “Clamor,” an AI-powered social listening tool designed to streamline marketing efforts for brands. As described by Jori Evans, director of social for men’s grooming brand Manscaped, Clamor functions as a “cultural intelligence engine,” providing real-time insights into online conversations across social media. The tool, which Manscaped began testing in the summer of 2025, is built to help marketers quickly grasp current trends and identify relevant creators for campaigns.

Clamor’s functionality centers around pulling data from a brand’s social media accounts and promoted posts—including audience size, likes, shares, comments, and associated textual, visual, and video content. Furthermore, it analyzes keywords and mentions related to the brand across the entire social media landscape. Notably, Clamor differentiates itself through its ability to distill these complex data streams into easily digestible reports for C-suite decision-makers, unlike tools like Sprinklr or Sprout Social. Brad White, Consiglieri’s head of generative AI and marketing innovation, emphasized that Clamor’s speed is crucial, particularly given the ephemeral nature of social media trends, highlighting that trends can die within 24 hours.

The development of Clamor stemmed from Consiglieri’s prior work to address the “data decision-making problem” for brands, recognizing that social media data was often sitting idle for extended periods before it was analyzed. Evans explained that traditional approaches lacked the immediacy needed to react to evolving social media best practices and the fragmented nature of data across multiple platforms—including DMs, group chats, and shares. This spurred the creation of an LLM (Large Language Model) designed to prioritize rapid insight generation.

Manscaped’s experience demonstrates the value of this approach. Evans previously worked for Slim Jim, where the focus was on community building, involving extensive community management and comment monitoring. However, the shift in social media – characterized by decentralized conversations and a decline in traditional community management – necessitated a different strategy. Clamor enabled her team to access a broader range of social data, supplementing the insights gleaned from direct engagement.

The ability to quickly identify emerging trends and creators is particularly impactful. For instance, Manscaped used Clamor to connect with University of Southern California student filmmakers, collaborating on a national campaign. The tool also helped them avoid falling into outdated marketing strategies. Evans described her ability to monitor the internet’s diverse communities – from hype houses to traditional demographics – using Clamor, ensuring the brand stayed relevant and responsive to evolving consumer preferences. This was instrumental in planning and measuring their recent Super Bowl campaign, where Clamor identified a contest run by Doritos and uncovered a group of creators to partner with.

It’s important to note that while Clamor automates significant portions of the process, it’s not intended to replace the creative work of marketers. As Evans stated, the AI handles the “dishes,” while the team is responsible for “creating the art.” Ultimately, brands like Manscaped use AI as a tool to augment their approach, accessing data at a scale and with the speed required to remain competitive.