Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks

Recorded: March 26, 2026, 7 a.m.

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Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks | AdExchanger

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Home Daily News Roundup Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks

Daily News Roundup
Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks By AdExchanger

Thursday, March 26th, 2026 – 12:03 am
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Scouting Out AI Search
Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon.
During its NewFronts event this week, Yahoo touted its AI-based answer engine as a centerpiece of its efforts to bolster ad targeting and user experience. Yahoo Scout entered beta in the US in January.
One major differentiator for Yahoo Scout is that it belongs to a digital publisher that’s losing web traffic to the likes of Google’s AI Overviews. “We’re a top publisher whose content is also taken by other AI answer engines that drive little to no traffic back to publishers” due to inadequate source citation, said CEO Jim Lanzone from the NewFronts stage.

By comparison, he said, Yahoo Scout’s interface is “full of links” that, when paired with personalized responses to queries, could incentivize users to visit a publisher’s website – including one of Yahoo’s.
“For AI answer engines to exist at all, the publishers who create the content from which these answers derive have to survive in this AI era, too,” Lanzone said.
Naturally, Yahoo’s business model raises questions about whether – and to what extent – Yahoo Scout will elevate links to Yahoo-owned sites over other publishers.
But perhaps these are questions we can leave until next year’s NewFronts.
Unclipped
A week ago, we called attention to the rise of a social-native form of promotional post called “yappers.”
Now we’re back with “clippers,” a social phenomenon where creators are paid to pare down podcasts, movies, livestreams, songs or any type of medium-to-long format into more shareable seconds-long clips for TikTok and Instagram feeds.
But we’re not talking about star creators with name recognition here. The “elite clippers” run hundreds of accounts rather than focusing on building one single account into the millions.
Top clippers can earn tens of thousands of dollars per month, including a retainer. With a monthly retainer, “we can ask them to post 20 or 30 times a month, instead of whenever they feel like it,” Evan Stanfield, co-founder of clip marketing agency Clipping Culture, tells Business Insider.
For others, though, it’s just a low-lift side hustle that promises a couple of bucks per 1,000 views, with additional incentives for true viral hits.
“These clippers have become an ecosystem and a community out there that kind of know what they’re doing, and know the pros and cons of it,” says Johnny Cloherty, CEO of Genni, which hosts a marketplace for clipper gigs.
Drafting The Agencies
The US Army has begun laying the groundwork for a review of its advertising business, putting Omnicom’s grip on one of the largest government accounts under pressure, Ad Age reports.
On March 12, the Army issued a sources sought notice – a government tool to scout vendor interest – alongside a request for information (RFI), both early signs that a formal review will happen ahead of 2028, which is when the contract expires.
Omnicom’s relationship with the Army dates back to 2018, when DDB Chicago won the account. DDB Chicago was later folded into TBWA following Omnicom’s acquisition of IPG.
While the contract carries a value of $4 billion, only a fraction flows to the agency as revenue, with the majority spread across media, production and a network of partners. What may matter more is the structure. The RFI indicates that the Army is open to a multi-agency model, a shift that would chip away at Omnicom’s share.
The review comes at an interesting moment for the Army. After years of missing recruitment targets, it’s recently regained its footing and even exceeded its 2025 goals. Riding that momentum, maybe the Army feels like it’s time for a change.
But Wait! There’s More!
A court in New Mexico has ordered Meta to pay over $375 million over child safety violations. [NYT]
On top of that, Meta and YouTube have both been found liable by a California jury in a landmark social media addiction trial. [CBS]
Oh, and Meta cut 700 jobs in its Reality Labs metaverse division, in addition to some positions across Facebook, sales and recruiting. It’s the second time Meta has cut hundreds of jobs this year and coincides with the rollout of a new stock program for its six top executives. [NYT]
And finally – just one more Meta-related thing, we promise – President Trump still plans to install Mark Zuckerberg, along with Nvidia CEO Jensen Huang and Oracle Executive Chairman Larry Ellison, to a technology panel. [WSJ]
After OpenAI announced that it’s shutting down its Sora video generation app, Disney exited its $1 billion deal with OpenAI to license Disney’s characters for video creation. [The Hollywood Reporter]
Predictive behavioral intelligence platform ZeroToOne.AI acquired GroundTruth, an advertising and measurement platform and owner of the Weatherbug app. [release]

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Yahoo is attempting to reposition itself within the evolving digital media landscape by emphasizing its AI-powered answer engine, Scout, as a means of bolstering publisher revenue and user engagement. CEO Jim Lanzone highlighted this strategy during the 2026 NewFronts, distinguishing Scout from competitors like Google’s AI Overviews, which are increasingly siphoning traffic away from traditional publishers. Scout’s approach, characterized by a wealth of linked sources and personalized responses, is intended to incentivize users to return to Yahoo-owned websites. The company acknowledges the fundamental challenge – that publishers must survive in an era dominated by AI-driven answers, and Yahoo Scout’s design attempts to address this directly by prioritizing links back to publishers.

Simultaneously, a new trend in social media marketing is emerging with the rise of “clippers.” These accounts, managed by “elite clippers,” are paid to extract short, shareable clips from longer-form content—such as podcasts, movies, and livestreams—for platforms like TikTok and Instagram. This ecosystem, facilitated by agencies like Clipping Culture and marketplaces like Genni, generates significant revenue for these clippers, with some earning tens of thousands of dollars monthly. This phenomenon underscores the evolving demands of content consumption and the monetization strategies associated with short-form video.

Beyond these specific initiatives, the broader industry is experiencing several shifts. The US Army is initiating a review of its $4 billion advertising contract with Omnicom, signaling a potential move towards a multi-agency model, which would reduce Omnicom’s market share. This strategic shift reflects the Army’s recent success in meeting recruitment targets, potentially leading to a reassessment of its advertising strategy.

Furthermore, the digital media environment remains turbulent, with Meta facing ongoing legal challenges, including a $375 million judgment for child safety violations, as well as a California jury finding it liable in a social media addiction trial. Meta is also undergoing workforce reductions, cutting 700 jobs within its Reality Labs division, further highlighting the pressures within the company. These developments, alongside other news items such as Trump’s intention to assemble a technology panel, and the fallout from Disney’s exit from a deal with OpenAI, demonstrate the rapid pace of change and disruption within the digital media and technology sectors. The acquisition of GroundTruth by ZeroToOne.AI—a predictive behavioral intelligence platform—represents another strategic move, integrating data and measurement capabilities to optimize advertising campaigns.