Our favorite Apple tech is cheaper during Amazon’s Big Spring Sale | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.Hamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Some of our favorite Apple tech is cheaper than ever during Amazon’s Big Spring SaleComments DrawerCommentsLoading commentsGetting the conversation ready...GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechAppleCloseApplePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AppleSome of our favorite Apple tech is cheaper than ever during Amazon’s Big Spring SaleFrom last-gen MacBook to the latest iPad Air, here are the best Apple deals available.From last-gen MacBook to the latest iPad Air, here are the best Apple deals available.by Sheena VasaniCloseSheena VasaniCommerce WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Sheena VasaniMar 26, 2026, 1:07 PM UTCLinkShareIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.Photo: Antonio G. Di Benedetto / The VergePart OfAmazon’s Big Spring Sale 2026: all of the latest dealssee all updates Sheena VasaniCloseSheena VasaniPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Sheena Vasani writes about tech news, reviews gadgets, and helps readers save money by highlighting deals and product recommendations for The Verge.It feels like nearly everything is receiving some sort of discount as part of Amazon’s Big Spring Sale — that is, except for most Apple devices. Don’t worry, though; you’re not completely out of luck if you’re on the hunt for discounted Apple gear. We found several noteworthy Apple deals while sifting through Amazon’s catalog and competing sales events. In fact, Apple’s first-gen AirTags are down to their lowest price to date, as are the latest Apple Watch SE and the M4 iPad Air.RelatedThe portable Fanttik X9 Pro tire inflator is down to its best price in monthsKeychron’s mechanical keyboards are up to 60 percent offThe Sonos Ace are a hefty 25 percent for Amazon’s Big Spring SaleBelow, we’ve rounded up the best Apple deals you can get, many of which are also available at retailers like Best Buy and Walmart for the same price. And if you’re looking for more bargains, be sure to check out our detailed roundup of the best Amazon Big Spring Sale deals.Featured ProductsPreviousNextAirPods Pro 3Read More$199 at Amazon$199 at Walmart13-inch MacBook Air (M5)Read More$1049 at Amazon$1099 at Best BuyApple Watch Ultra 2Read More$499 at Amazon (with Alpine Loop)$499 at Amazon (with Trail Loop)Apple AirTag (four-pack)Read More$60 at Amazon$60 at WalmartHeadphone and earbuds dealsAirPods 4$99$12923% off$99Apple’s AirPods 4 are the latest update to the company’s base-model wireless earbuds. The hard, plastic buds feature improved audio over the third-gen model, along with deep iOS integration and spatial audio with head tracking. Read our review.Read More$99 at Amazon$100 at WalmartThe AirPods 4 with Active Noise Cancellation are currently on sale for around $148.99 ($30 off) at Amazon and Walmart, which is their typical sales price and about $30 more than their all-time low. Apple’s step-up earbuds are identical to the standard AirPods 4 but include active noise cancellation, though it’s not quite as effective as that of the latest AirPods Pro. They also offer a transparency mode, wireless charging, and a case with a built-in speaker, which makes tracking easy via Apple’s Find My feature. Read our review.AirPods Pro 3$199$24920% off$199The AirPods Pro 3 have a new design that improves their fit, superior noise cancellation, better bass, and fairly accurate heart rate sensors. Read our review.Read More$199 at Amazon$199 at Walmart$200 at Best BuyThe last-gen AirPods Max with USB-C are down to $449.99 ($100 off) at Walmart and Target, which is $50 shy of their best price to date. The over-ear headphones offer a luxurious stainless steel and aluminum design that’s exceptionally comfortable, while delivering rich sound quality with lossless audio support and a surprisingly natural-sounding transparency mode. Just bear in mind that the forthcoming AirPods Max 2 will supposedly offer improved ANC, along with support for AI-powered live translation and a plethora of new features courtesy of Apple’s newer H2 chip. Read our review for the original AirPods Max.Beats Studio Pro$160$35054% off$160The latest Beats Studio Pro feature improved noise cancellation, sound quality, and comfort. They also support lossless audio over USB-C, making them the first Apple headphones to do so. Plus, like other Beats headphones, they offer native support for a range of iOS and Android features. Read our review.Read More$160 at Amazon$200 at Walmart$200 at Best BuyApple Watch dealsApple Watch Series 11$299$39925% off$299Although the Apple Watch Series 11 is the same size as its predecessor, it features a display that’s twice as durable, 5G modem on cellular models, and slightly improved battery life. Read our review.Read More$299 at Amazon (42mm, GPS)$299 at Best Buy (42mm, GPS)$329 at Amazon (46mm, GPS)The LTE-enabled version of the Apple Watch SE 3 has dropped to its all-time low of $269 ($30 off) at Amazon, while the 40mm / GPS version is down to around $219 ($30 off) at Amazon, Target, and Walmart. The Apple Watch SE 3 offers a number of former flagship-level features, including an always-on display, on-device Siri, and gesture controls (including Apple’s double tap tool). You also get faster charging, ovulation tracking, and sleep apnea alerts; however, EKGs, blood oxygen level detection, and hypertension alerts remain exclusive to the Series 11 and Ultra 3. Read our review.Apple Watch Ultra 2$499$79938% off$499The rugged Apple Watch Ultra 2 comes in one size: 49mm. It offers a large, bright display along with long battery life and excellent performance. It sports Apple’s last-gen S9 SiP, too, allowing you to take advantage of Apple’s double tap feature. Read our review.Read More$499 at Amazon (with Alpine Loop)$549 at Best Buy (with Ocean Band)$499 at Amazon (with Trail Loop)iPad deals11-inch iPad Air M4$559$5997% off$559The new 11-inch iPad Air comes with Apple’s M4 chip and 12GB of RAM, up from 8GB. It also features Apple’s N1 wireless chip — which adds support for Bluetooth 6, Wi-Fi 7, and Thread — enabling it to connect faster and more reliably to wireless networks, accessories, and smart home devices. Read our review.Read More$559 at Amazon (128GB, Wi-Fi)$559 at Walmart (128GB, Wi-Fi)$559 at Best Buy (128GB, Wi-Fi)If you want a larger display, the 13-inch base version of the M4 iPad Air is also on sale for $744 ($55 off) at Amazon and Walmart. The tablet is identical to the 11-inch model, but boasts a brighter, sharper display.You can buy the latest iPad with Wi-Fi support and 128GB of storage at Amazon and Best Buy for $299 ($50 off), which is $20 shy of its all-time low price. It offers twice the base storage of its predecessor and faster performance thanks to the inclusion of Apple’s A16 Bionic chip; however, it still lags behind its higher-end siblings in performance and doesn’t support the newest Apple Pencil, nor does it support any of the AI-based Apple Intelligence features baked into the latest iterations of iPadOS. Read our review.The latest 13-inch M5 iPad Pro is also on sale at Amazon in its 256GB / Wi-Fi configuration for $1,199 ($100 off), which is $50 shy of the tablet’s lowest price to date. If you need more storage, the 1TB model is down to $1,732 ($167 off) at Amazon, while the 2TB version is going for $2,107 ($192 off). In addition to offering faster performance than their predecessor, the new Pros support Wi-Fi 7, faster charging, and start with 12GB of RAM. They also come with an N1 chip for Wi-Fi, Bluetooth, and Thread, and if you get the cellular version, Apple’s new C1X cellular modem is built-in. The heavier 13-inch model is nearly identical to the 11-inch, but it offers more screen real estate and higher resolution. Read our review.13-inch iPad Pro M4$1099$129915% off$1099The last-gen iPad Pro comes in either an 11- or 13-inch configuration with Apple’s M4 processor. Both feature an OLED display and a thinner build than previous models, as well as horizontal placement for the front camera and support for the Apple Pencil Pro. Read our review.Read More$1099 at Amazon (256GB, Wi-Fi)$1300 at Amazon (512GB, Wi-Fi)$1700 at Amazon (1TB, Wi-Fi)MacBook deals15-inch MacBook Air (M4)$949$119921% off$949Apple’s 15-inch MacBook Air with the M4 chip is nearly identical to its 13-inch sibling. However, it includes a six-speaker sound system, not four, and your choice of a free 35W Dual USB‑C Port Compact Power Adapter or 70W USB‑C Power Adapter.Read More$949 at Amazon (16GB RAM, 256GB SSD)13-inch MacBook Air (M5)$1049$10995% off$1049Powered by Apple’s new M5 chip, the latest MacBook Airs are more powerful than prior models and offer double the base storage (512GB). They also support faster wireless standards, specifically Wi-Fi 7 and Bluetooth 6. Read our review.Read More$1049 at Amazon$1049 at B&H PhotoThe 15-inch M5-powered MacBook Air is also on sale at Amazon and B&H Photo starting at $1,249 ($50 off), its lowest price to date. It’s identical to the 13-inch model, but offers a bigger screen and a six-speaker sound system instead of the four-speaker setup on the 13-inch Air.Apple MacBook Pro (M5 Pro/Max, 2026)$2150$21992% off$2150The M5 Pro and M5 Max versions of the latest MacBook Pro deliver exceptional power and speed, making them ideal for creative work while offering best-in-class battery life. Read our review.Read More$2150 at Amazon (14-inch M5 Pro, 1TB SSD, 24GB RAM)$2649 at Amazon (16-inch M5 Pro, 1TB SSD, 24GB RAM)Other Apple dealsApple AirTag (four-pack)$60$9939% off$60Apple’s first-gen AirTags can help you find your lost items with their UWB technology. You’ll get the best compatibility with an iPhone, though Apple released an Android app to detect an AirTag’s location if one seems to be following you. Read our original review.Read More$60 at Amazon$60 at Walmart$60 at Best BuyYou can buy the Apple Pencil Pro for $99 ($30 off) at Amazon and Walmart, which is $10 more than its lowest price to date. If you own the latest iPad Pro, iPad Mini, or an M2- or M3-based iPad Air, this is a fantastic stylus that offers several features not found on the entry-level Apple Pencil with USB-C. In addition to wireless charging, you get Find My support, pressure sensitivity, and a “Barrel Roll” gyroscope, which allows you to easily adjust the angle of your pen with a twist.The Apple Pencil (USB-C) is on sale at Amazon and Target for $69 ($10 off), its typical sale price. The stylus magnetically attaches to compatible iPads and offers a snappy, responsive experience for basic tasks like note-taking. It works with the latest iPad models, though it lacks the more advanced features found on the Apple Pencil Pro, including pressure sensitivity and wireless charging.Verge DealsSign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Apple’s tech offerings are experiencing a notable discount period during Amazon’s Big Spring Sale, presenting consumers with opportunities to acquire flagship devices at reduced prices. This event, spearheaded by Amazon, has spurred significant price cuts across a range of Apple products, including older models and current favorites. Specifically, first-generation AirTags are available at their lowest price to date, alongside discounts on the latest Apple Watch SE and the M4 iPad Air. The reduction in prices reflects the increased competition amongst retailers and Amazon’s strategic efforts to stimulate consumer demand.

The discounts primarily extend to previous-generation products such as the 13-inch MacBook Air (M5), the Apple Watch Ultra 2, and various iPad models. This strategy is common during promotional periods, leveraging the inherent consumer desire for cost-effective upgrades or entry-level devices. The availability of these deals at retailers like Best Buy and Walmart further amplifies the impact for consumers seeking to diversify their purchasing options. The sheer number of discounted Apple devices available indicates a robust market response and strategic positioning by Apple and its partners.

The specific deals available reflect a range of Apple offerings, showcasing the company's breadth of product categories. Discounts are provided on AirPods Pro 3 and AirPods 4, highlighting Apple’s dominance in the wireless earbud market. Furthermore, the Apple Watch Ultra 2 and Apple Watch SE 3 demonstrate Apple’s commitment to health and fitness tracking and accessibility, even in its more budget-friendly models.

The M4 iPad Air represents a significant opportunity for consumers seeking a powerful and versatile tablet. This deal underscores the growing popularity of iPadOS and Apple’s continued innovation in tablet technology. The inclusion of Apple’s M4 chip in the iPad Air enhances performance and efficiency, making it a compelling option for productivity and entertainment.

The availability of these discounts is driven by a combination of factors, including Amazon's competitive pricing strategy, seasonal sales trends, and Apple’s own inventory management. It is worth noting that while many popular Apple products have reduced prices, the current offerings reflect considerable demand. The continued success of Apple’s products showcases their brand recognition and desirability, with consumer preference for integration with other Apple products and ecosystem. Consequently, these price reductions likely serve to expand the company’s market reach and attract new users to its product lineup.