The Electric Ferrari Luce Is Finally Here | WIREDSkip to main contentMenuSECURITYPOLITICSTHE BIG STORYBUSINESSSCIENCECULTUREREVIEWSMenuAccountAccountNewslettersBest Android TabletsBest Smart RingsDyson VacuumsSmart Home SecurityChoose the Right LaptopDeals DeliveredSecurityPoliticsThe Big StoryBusinessScienceCultureReviewsChevronMoreExpandThe Big InterviewMagazineEventsWIRED InsiderWIRED ConsultingNewslettersPodcastsVideoLivestreamsMerchSearchSearchJeremy WhiteGearMay 25, 2026 5:03 PMThe Electric Ferrari Luce Is Finally Here, and It’s Unlike Anything Before ItThe covers have come off the Ferrari Luce, the most anticipated EV ever. It completely breaks the Italian car maker's aesthetic archetype.Courtesy of FerrariCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyWe have been waiting for the Ferrari Luce for eight years.It was January 2018 when, at the North American International Auto Show in Detroit, former Ferrari chairman and CEO Sergio Marchionne first hinted at a “prancing horse” EV to compete with Tesla.“If there is an electric supercar to be built, then Ferrari will be the first,” Marchionne said. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon, did but I think it’s doable by all of us.”Well, Ferrari has not been the first. But it has certainly taken the award for most anticipated EV launch ever, what with the drip-feed strategy of an initial model “nickname” of Elettrica, then last October's powertrain reveal, then, in February, the Apple-esque LoveFrom-designed interior spearheaded by Jony Ive and Marc Newson.Today’s reveal of the exterior in Rome by Ferrari ends the secrecy and completes the process. This is the Luce (Italian for “light”), the most consequential thing Maranello has made in decades.Courtesy of FerrariThe numbers are suitably high-end. Four motors, one per wheel, have a combined output of over 1,000 horsepower in Boost mode. The rear axle puts out 832 hp and 7,750 Nm to the wheels. The front axle adds 282 hp and 3,400 Nm. Full power is available in less than a second. Zero to 62 mph is dealt with in 2.5 seconds, then on to a top speed of 192 mph. This is effectively a hypercar in a GT disguise with five seats (a first for Ferrari).The 122 kWh battery—one of the largest in any production EV—charges at up to 350 kW on an 800-volt system. Ferrari is claiming this battery gives the Luce a range of more than 329 miles per charge. The all-wheel drive and steering are inspired by the Purosangue SUV. Ferrari has confirmed a curb weight of 4,982 pounds, or 2,260 kg, which is only around 200 pounds more than the Purosangue, despite that thumping great battery pack.Courtesy of FerrariFor handling, each wheel has its own independently controlled power, braking, suspension, and steering (the rear wheels can be steered up to 2.15 degrees.) And rather than synthesizing a fake engine note, Ferrari has fitted an accelerometer to the rear axle that works like a guitar pickup, sensing vibrations from the motors, filtering out unwanted whine, and feeding the resulting audio into the cabin. Ferrari's sound quality manager Antonio Palermo has gone as far as calling this system “an instrument.”Perhaps the most remarkable—and controversial—move by Ferrari is the fact that instead of stewarding the project entirely internally, it sought outsider help. The company signed up LoveFrom, the agency founded by Jony Ive in 2019 upon his exit from Apple, to aesthetically craft Ferrari’s first EV, tasking Ive’s team to work closely with Maranello’s engineers.Courtesy of FerrariJust how much that bold decision was to affect the look of Ferrari's first EV became obvious at the San Francisco launch of the interior in February. Key members of the team who shaped the iPhone, iMac, and Apple Watch during Ive's nearly three decades at Apple, have created a cabin with an aesthetic we would have expected to see in the Cupertino company's canceled car project. Brushed aluminum, glass, leather; rounded corners; a steering wheel that is truly a thing of beauty; physical switchgear; circular OLED displays; a center screen mounted on a ball-and-socket joint so it can pivot to the front passenger; a Corning glass gear-shift knob with 13,000 laser-etched holes; a key fob that looks like a miniature iPhone.Courtesy of FerrariBut while we have known for some time that LoveFrom took control of the interior, it's only recently been confirmed that Ive, Newson, and the rest of the team have also sculpted the exterior of the Luce, which explains why it doesn't look like any other Ferrari that has come before it.Ferrari says the Luce's exterior style is defined by “the glass house, an uncompromised, shell-like form” that extends below the belt line of the EV to the extremes of the car. The windscreen seemingly stretches down to the nose of the Luce, affording the car added aerodynamics as well as a sweeping line not seen in any Ferrari before it. Ferrari says the Luce has attained the goal of achieving “by far the lowest drag coefficient in the history of Maranello’s road cars.”To achieve this uninterrupted slide of glass down the front of the vehicle, LoveFrom has decided to place the large windscreen wipers not at the bottom of the windscreen but on either side by the A-pillars. Perhaps to give the aesthetic more aggression, the Luce has the largest staggered wheel diameters on a series-production Ferrari road car: 23 inches in the front and 24 at the rear.Courtesy of FerrariThe front and rear light panels are transparent and part of the primary surfaces, while the halo tail lights celebrate the 360 Modena and 458 Italia. Suicide rear doors round out an exterior that looks in pictures at least rather like a pleasing hybrid of Tesla, Alfa Romeo, and Ferrari genetics.Ferrari says in a statement that introducing a team from outside its Ferrari Design Studio led by Flavio Manzoni brought a new perspective, enabling a new design language. The car company insists that LoveFrom was given “the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.”It will be interesting to see whether the Luce's look wins over the Ferrari faithful or repels them. Ive has described the Luce as “still clearly a Ferrari,” but added that it represents “a different manifestation based on some of the beliefs around simplicity.”Courtesy of FerrariFerrari's Luce also arrives just as rivals wobble. Lamborghini has pushed its first EV back to 2029. Bentley moved its all-electric deadline from 2030 to 2035. Porsche has at enormous expense remapped its immediate future back to combustion. Ferrari is pressing forward with the Luce, yes, but this is likely because it was too late to cancel. In June 2025, Ferrari announced it was delaying its second EV till 2028, citing weak demand for electric luxury cars.With a firm eye on not alienating its core customer base, Ferrari CEO Benedetto Vigna has been at pains to point out the Luce—with production set to begin in late 2026, deliveries early 2027, and prices starting at about $640,000—is an addition to the lineup, not a pivot. The company's 2030 target calls for just 20 percent of sales to be fully electric, with 40 percent hybrid and 40 percent combustion. Still, in October last year, Ferrari's shares fell more than 16 percent on disappointment over the brand's long-term financial targets.Vigna, Ive, and the whole of Ferrari will be crossing everything that the Luce gets a reception from buyers that matches the EV's pre-reveal anticipation. Behind the pomp and bluster of the Luce launch, there are more than a few nervous automotive executives.CommentsBack to topTriangleYou Might Also LikeHow to find us: Add WIRED.com to your preferred sources in GoogleHow the Canvas hack threatened thousands of schoolsBig Story: I've covered robots for years—this one is eerily lifelikeOrbs, saucers, and flashes on the moon—here’s what’s in the UFO filesTake our survey: What does “home” mean to you?Jeremy White is senior innovation editor at WIRED, overseeing gear coverage, with a focus on EVs and luxury. He also edits gear for the US and UK print editions. Prior to WIRED, he was a digital editor at the Financial Times and tech editor at Esquire in the UK. And ... 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The unveiling of the Electric Ferrari Luce marks a significant departure from the historical aesthetic of the Italian car manufacturer and addresses years of anticipation for an electric supercar. The development process began when former Ferrari chairman and CEO Sergio Marchionne first suggested that Ferrari should be the first electric supercar to be built, positioning the project to compete with technology rivals like Tesla. This anticipation was fueled by a strategy involving initial nomenclature, powertrain reveals, and interior design collaborations, eventually culminating in the exterior reveal of the Luce.

Technically, the vehicle is characterized by a high-performance setup featuring four motors, one on each wheel, which collectively generate over 1,000 horsepower in boost mode. The performance metrics are substantial, with the rear axle providing 832 horsepower and 7,750 Newton meters to the wheels, and the front axle contributing 282 horsepower and 3,400 Newton meters. The vehicle achieves zero to sixty miles per hour in just 2.5 seconds, with a top speed of 192 miles per hour, effectively placing it in the hypercar category while retaining a five-seater configuration. The powertrain is supported by a large 122 kilowatt hour battery, one of the largest in any production electric vehicle, capable of charging up to 350 kilowatts via an 800-volt system, and is claimed to provide a range exceeding 329 miles per charge. Furthermore, the vehicle's handling system is advanced, utilizing independently controlled power, braking, suspension, and steering for each wheel, with the rear wheels capable of steering up to 2.15 degrees. A unique auditory experience is integrated through an accelerometer on the rear axle, which senses motor vibrations and filters the resulting audio into the cabin, managed by Antonio Palermo, who described the system as an instrument. The vehicle's curb weight is reported at 4,982 pounds, or 2,260 kilograms, which is comparable to the Purosangue SUV despite its substantial battery pack.

The design direction was shaped through a collaboration with the agency LoveFrom, founded by Jony Ive, who departed from Apple, and Maranello engineers. This partnership resulted in an interior aesthetic drawing heavily from Apple’s design language, incorporating brushed aluminum, glass, leather, rounded corners, physical switchgear, circular OLED displays, and novel elements like a center screen that pivots, a glass gear-shift knob with laser-etched holes, and a miniature iPhone-style key fob. This outward aesthetic evolution is complemented by the exterior design, which is defined by a "glass house, an uncompromised, shell-like form" that extends below the beltline. The aerodynamic design aims for the lowest drag coefficient in the history of Maranello's road cars, achieved through a windscreen that sweeps down to the nose of the car, and by positioning the wipers on either side of the A-pillars. The Luce features the largest staggered wheel diameters for a series-production Ferrari road car, measuring 23 inches in the front and 24 inches at the rear. The front and rear lighting panels are transparent, integrated into the primary surfaces, while the halo taillights reference the 360 Modena and 458 Italia.

The decision to involve external design expertise proved instrumental in establishing a new design language for Ferrari. While Jony Ive and Marc Newson managed the interior, their team also influenced the exterior, resulting in a form that blends elements reminiscent of Tesla, Alfa Romeo, and Ferrari genetics. Ferrari attributes this new perspective to the team from outside the Ferrari Design Studio led by Flavio Manzoni, which granted the necessary creative freedom to define the design direction. Jony Ive noted that the Luce remains clearly a Ferrari while representing a different manifestation based on principles of simplicity.

Strategically, the Luce launch occurs amidst shifting industry landscapes where rivals are delaying their electric vehicle timelines; for instance, Lamborghini postponed its first EV to 2029, and Bentley extended its deadline to 2035. Ferrari's pursuit of the Luce, with production slated to begin in late 2026 and deliveries in early 2027, reflects an attempt to maintain relevance. Ferrari CEO Benedetto Vigna emphasized that the Luce is an addition to the lineup rather than a pivot, aiming to secure buyer reception that matches the pre-reveal excitement. Despite facing financial targets that caused share price declines, Vigna and the company believe the Luce is a necessary evolution, as the company’s long-term target allows for only twenty percent of sales to be fully electric by 2030, with the remainder being hybrid or combustion vehicles.