Ferrari reveals its first EV, with design help from Jony Ive | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyNotificationsNotificationsHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.NotificationsNotificationsHamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Ferrari reveals its first EV, with design help from Jony IveNotificationsNotificationsComments DrawerNotificationsCommentsLoading commentsGetting the conversation ready...TransportationCloseTransportationPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TransportationNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechFerrari reveals its first EV, with design help from Jony IveA minimalist outside and a lot of buttons.A minimalist outside and a lot of buttons.by Adi RobertsonCloseAdi RobertsonSenior Editor, Tech & PolicyPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Adi RobertsonMay 25, 2026, 9:33 PM UTCLinkShareGiftThe Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. Image: FerrariAdi RobertsonCloseAdi RobertsonPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Adi Robertson is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.After months of teasers, Ferrari is offering the first full view of its Luce electric vehicle. The Luce is notable not just for being Ferrari’s first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom. It’s also going to be Ferrari’s second four-door car and its first five-seat one.We already knew Ive and Newson were working on the Luce’s interiors, which were shown off earlier this year. Now Ferrari says LoveFrom was allowed to “define the design direction of the project from the outset,” inside and out.PreviousNext1/3Image: FerrariTim Stevens reporting for Engadget offers a few firsthand impressions of the car, which he describes as feeling more like an SUV than a traditional sports car. He wasn’t able to try out fully functioning interior controls or get a test drive, but he notes that with four motors and 1,035 horsepower, it ought to be set up for success. He did offer praise for the car’s sound, which apparently picks up and amplifies vibrations from the rear motors instead of being fully synthesized like many EVs. And he mentions that while there’s no US price set, it will start at €550,000 in Italy, making it the most expensive Ferrari yet.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Adi RobertsonCloseAdi RobertsonSenior Editor, Tech & PolicyPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Adi RobertsonElectric CarsCloseElectric CarsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Electric CarsNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechTransportationCloseTransportationPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TransportationMost PopularMost PopularFerrari reveals its first EV, with design help from Jony IveSennheiser’s new Momentum 5 headphones have upgraded ANC and a replaceable batteryGoogle’s new anything-to-anything AI model is wildTHE PEOPLE DO NOT YEARN FOR AUTOMATIONVideoCox Media fined after bragging it spied on users through their phonesThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Ferrari has unveiled its initial electric vehicle, the Luce, a vehicle whose design process was significantly influenced by Jony Ive and Mark Newson through their collaborative effort, LoveFrom. This new model holds significance not only as Ferrari's first electric car but also as their second four-door vehicle and their first five-seat automobile. The involvement of Ive and Newson extended to defining the vehicle's interior, as they were already working on those aspects, and Ferrari stated that LoveFrom was permitted to define the design direction for the entire project from its inception, encompassing both the interior and exterior aesthetics.

Initial impressions of the Luce, shared by Tim Stevens of Engadget, suggested a departure from traditional sports car design, as he characterized the vehicle as feeling more akin to an SUV. Technically, the vehicle is powered by four motors and produces 1,035 horsepower. Stevens noted a unique aspect of the vehicle's sound, observing that it appears to pick up and amplify vibrations emanating from the rear motors rather than relying on fully synthesized acoustics typical of many electric vehicles. Regarding pricing, while the vehicle is set to begin at 550,000 Euros in Italy, the pricing structure for the United States has not yet been announced.