All the news about Ferrari’s polarizing Luce EV | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyNotificationsNotificationsHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.NotificationsNotificationsHamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.All the news about Ferrari’s polarizing Luce EVNotificationsNotificationsComments DrawerNotificationsCommentsLoading commentsGetting the conversation ready...TransportationUpdated Today, May 27, 2026, 1:55 PM UTCAll the news about Ferrari’s polarizing Luce EVby Stevie BonifieldLinkShareRSSGiftFerrari fans don’t like the design of the new Luce EV, an electric four-door sedan that just doesn’t look like the Ferraris of old.It was designed with help from Jony Ive’s LoveFrom, but what worked for Ive at Apple isn’t working for Ferrari. The Luce’s launch immediately preceded a stock drop that even an appearance by the Pope hasn’t been able to turn around so far.HighlightsThis Ferrari should have been a VolkswagenJony Ive’s Ferrari looks nothing like a FerrariFerrari reveals its first EV, with design help from Jony IveToday, 1:55 PM UTCTC SottekThis Ferrari should have been a VolkswagenIt may be the NBA playoffs but right now Ferrari is getting dunked on more than anyone. Whether they own a Ferrari or just have a poster of a Testarossa on their wall, fans in the Ferrari-verse are frothy about the Luce, the company’s first all-electric vehicle. According to one highly rated Verge commenter: “looks like a Polestar had a one-night stand with a Prius.”Whatever. The competition should steal this design.Read Article >Today, 9:14 AM UTCThomas RickerLuce x Leo.The Vatican and Ferrari go way back, so a little cross promotion of the all-electric Luce is to be expected. But not even divine intervention will pacify Ferrari fans eager for a return of sharp, aggressive lines. Still, I think we can all agree that it looks better than the all-electric G-Class popemobile which also cost half a million dollars.PreviousNext1/2The new Ferrari Luce presented at Castel Gandolfo to Pope Leo XIV. Image: FerrariMay 26Andrew J. Hawkins‘If I were to say what I think, I would be hurting Ferrari.’That was Luca Cordero di Montezemolo, former Ferrari president, commenting on the recent reveal of the polarizing electric Luce. He continued (translated from Italian):There is a risk of destroying a legend. I am very sorry. I hope… I hope to… I hope they take the prancing horse off that car, at least… This is definitely a car that, at least, the Chinese won’t copy.May 26Andrew J. HawkinsFerrari’s stock plummets after disappointing Luce unveil.The automaker’s RACE stock is down over 7 percent, while its US-listed shares are down 4 percent, according to CNBC. It would seem Ferrari fans are not the only ones disappointed by the Jony Ive-designed Luce.‘The market has spoken’: Ferrari shares fall after carmaker unveils first fully electric vehicle[CNBC]May 26Andrew J. HawkinsJony Ive’s Ferrari looks nothing like a FerrariImage: FerrariFerrari makes some of the fastest cars on the planet, so it’s anyone’s guess how the Italian automaker ended up being so incredibly late to the EV party. Long after most automakers have drastically scaled back their EV ambitions, canceled battery-powered models, or curtailed factory plans, Ferrari emerges from the shadows with a real weird one: the all-electric Luce.Ferrari unveiled the Luce Monday at the Vela di Calatrava, a massive architectural sporting complex located on the outskirts of Rome. In many ways it’s the most anticipated and also the most over-hyped EV to come out since battery-powered models first arrived on the scene. An electric Ferrari! This is a huge deal!Read Article >May 25Adi RobertsonFerrari reveals its first EV, with design help from Jony IveThe Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. Image: FerrariAfter months of teasers, Ferrari is offering the first full view of its Luce electric vehicle. The Luce is notable not just for being Ferrari’s first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom. It’s also going to be Ferrari’s second four-door car and its first five-seat one.We already knew Ive and Newson were working on the Luce’s interiors, which were shown off earlier this year. Now Ferrari says LoveFrom was allowed to “define the design direction of the project from the outset,” inside and out.Read Article >Feb 10Jay PetersHere’s what the Ferrari Luce’s buttons, switches, and knobs sound like.Car and Driver doing the important tests of the new EV’s Jony Ive-designed interior.Feb 9Andrew J. HawkinsFerrari’s first EV will have an interior designed by Jony IveFerrariFerrari released the first interior images of the company’s first all-electric supercar, called the Ferrari Luce (“light” in Italian). This is the second time the Italian automaker has teased the Luce (formerly Elettrica) without showing us the actual car, or even a silhouette. But the interior images should suffice given the bold-faced name of the designer: Jony Ive.Ferrari decided to outsource the work of designing the Luce’s interior to Ive and his partner Marc Newson, who together run the design shop LoveFrom. Ive, obviously, is well known for his work as Apple’s former chief designer, overseeing such iconic products as the iMac, iPhone, iPad, and Apple Watch. Now he’s turning his attention to a vehicle from Ferrari — and perhaps, in the process, giving us an idea of what an Apple car could have looked like, had the tech giant decided to pursue its secretive Project Titan instead of spiking it.Read Article >Oct 9, 2025Andrew J. HawkinsFerrari exposes the guts of its upcoming 1000hp EVThe Elettrica’s motor can put out up to 1000 horsepower. Image: FerrariMeet the Ferrari Elettrica. Well, meet some of it.The Italian supercar maker lifted the hood on the technology that will power its hotly anticipated first electric vehicle, the Elettrica. At an event at its Maranello headquarters, Ferrari showed reporters the chassis and powertrain of the upcoming EV, including its battery pack and motors. No actual vehicle was revealed, though.Read Article >Jan 7, 2025Thomas RickerFerrari’s first EV spotted making fake Ferrari sounds.Here’s a sneak peak at the all electric Ferrari wearing full camouflage and making a simulated Ferrari rumble ahead of its launch later this year. As noted by Electrek, the prototype shows some exposed wiring and brackets up front and fake tailpipes glued to the back.Most PopularMost PopularValve raises Steam Deck prices by more than $200Jony Ive’s Ferrari looks nothing like a FerrariGoogle Health is here, but a lot of people want their Fitbit app back insteadUber president says AI spending is getting ‘harder to justify’You’re about to feel the AI money squeezeThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Ferrari’s introduction of the Luce electric vehicle has generated significant polarization among fans, largely due to its design, which deviates sharply from traditional Ferrari aesthetics. The vehicle was developed with design assistance from Jony Ive and his firm LoveFrom, which raises questions about the fidelity to the brand's established identity. This polarizing launch immediately resulted in a drop in Ferrari’s stock value, indicating that discontent extended beyond automotive enthusiasts to the broader market. Some commentary reflected this dissatisfaction, with one observer suggesting the design resembled a Polestar that had an association with a Prius.

The context of the Luce’s arrival is framed by Ferrari’s relative tardiness in the electric vehicle transition compared to other automakers, which has amplified the reaction to the unveiling of the Luce. Despite the controversy, the vehicle represents a significant step for the automaker, marking its debut as an electric vehicle and its second four-door model, along with its first five-seat configuration.

The interior design of the Luce was entrusted to Jony Ive and Marc Newson of LoveFrom, whose collaborative work was intended to define the project’s direction entirely. This decision placed the design under the purview of Ive, who is known for his iconic work with Apple products, suggesting an exploration of potential design directions for vehicle interiors. Furthermore, the underlying powertrain technology is substantial; the Elettrica platform, which houses the Luce, is capable of producing up to one thousand horsepower.

Concerns were also voiced regarding the potential impact on the brand's legacy. Luca Cordero di Montezemolo, former Ferrari president, expressed regret and fear that the new design risked destroying a legend, wishing for the prancing horse to be removed from the vehicle. This sentiment underscores the tension between groundbreaking design innovation and the preservation of established brand heritage within the luxury automotive sector. The evolution of the Luce, therefore, is not only a technological and aesthetic shift but also a profound negotiation between modern design philosophy, high-performance engineering, and deeply rooted brand identity.