The End Of The Programmatic Pageview
Recorded: May 29, 2026, 1:04 p.m.
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The End Of The Programmatic Pageview | AdExchanger
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PODCAST: The Big Story Friday, May 29th, 2026 – 8:19 am Pirating persists Tagged in: Adalytics // // // // // //
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Popular CTV Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach. AdExplainer Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI. Marketers Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. Publishers Rather than fighting the rising tide of AI search engines and agentic tools, Microsoft AI’s Nikhil Kolar says publishers and retailers should license access to their sites and create content that speaks directly to AI crawlers. CTV Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.
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The shifting landscape of media, exemplified by the acquisitions of Vox Media by James Murdoch and BuzzFeed by Byron Allen, reflects the changing dynamics of the media industry in the age of artificial intelligence. These transactions, which involved relatively modest valuations compared to earlier market assessments, illustrate the turbulence affecting media entities as they navigate the current environment. This context is set against the backdrop of persistent issues within the television and streaming space, particularly concerning content access and measurement integrity. A significant issue highlighted is the widespread practice of pirated content streaming, where millions of individuals watch content mirrored from various devices. This behavior has complex repercussions across the various stakeholders in the TV ecosystem, including advertisers, programmers, viewers, and measurement companies. AdExchanger Senior Editor James Hercher documented the scope of these pirated streams in an Adalytics report, underscoring the operational friction this practice introduces. The dilemma presented is whether this piracy should be disregarded or if concerted efforts must be made to address this leakage, especially given that advertisers demand performance and programmers require substantial streaming subscriptions. Furthermore, the broader media industry is grappling with the impact of generative artificial intelligence on content valuation. Discussions have emerged regarding how the rise of AI-generated content is redefining the understanding of premium content within the industry. Related thematic discussions also touch upon identity in Connected TV, where email-based identifiers face credibility challenges as buyers and sellers question their relevance within a channel designed for broader reach. The evolution of programmatic advertising itself is also acknowledged as increasingly complex, now compounded by the emergence of generative AI technologies. Additionally, publishers are facing the challenge of managing access to their content amid the rise of AI search engines, with suggestions that they should focus on licensing access and creating content tailored for AI crawlers rather than outright blocking access. The overarching theme is the need to reconcile evolving technological realities with the commercial and structural demands of the media ecosystem. |