Jony Ive’s funky Ferrari Luce | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyNotificationsNotificationsHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.NotificationsNotificationsHamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Jony Ive’s funky FerrariNotificationsNotificationsComments DrawerNotificationsCommentsLoading commentsGetting the conversation ready...PodcastsClosePodcastsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All PodcastsAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AITransportationCloseTransportationPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TransportationJony Ive’s funky FerrariOn The Vergecast: The Ferrari Luce, the people vs. AI, and RGB LED TVs.On The Vergecast: The Ferrari Luce, the people vs. AI, and RGB LED TVs.by David PierceCloseDavid PierceEditor-at-LargePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by David PierceMay 29, 2026, 12:25 PM UTCLinkShareGiftDavid PierceCloseDavid PiercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.Most people will never own, drive, or even sit inside a Ferrari Luce. (If you can, or do… hit us up.) There’s still no question that Ferrari’s first electric vehicle is one of the most interesting, surprising cars of the year. With a decidedly un-Ferrari look, and lots of new technology and designs courtesy of Sir Jony Ive, the Luce is a lot of big ideas in a single swoopy package. A lot of people really hate it.Verge subscribers, don’t forget you get exclusive access to ad-free Vergecast wherever you get your podcasts. Head here. Not a subscriber? You can sign up here.On this episode of The Vergecast, we talk a lot about the Luce. David and Nilay discuss whether Jony Ive’s design ideas got out of hand, why Ferrari seemed so desperate to run away from its legacy, and whether some of the interface and technology ideas here could trickle down to more affordable cars. And they discuss the question increasingly facing carmakers all over the US: Do people actually want electric cars?After that, the hosts talk through some AI news and all the ways in which consumers continue to show their distaste for all things AI. As Google gets deeper into AI Mode, its competitors are growing simply by staying away. As YouTube gives creators more AI tools to play with, it’s also labeling AI content more clearly so audiences can stay away. Pope Leo has been reminding the world that actually, yes, humans are important even in an AI age. AI is increasingly pervasive and increasingly unpopular — which side will give first?Finally, in the lightning round, it’s time for Brendan Carr is a Dummy, Meta’s new subscription tiers, Sony’s exciting new TV tech, and an update on the incredible rising price of everything. Everything’s too expensive, and it’s not getting better anytime soon.

Subscribe: Spotify | Apple Podcasts | Overcast | Pocket Casts | MoreIf you want to know more about everything we discuss in this episode, here are some links to get you started:Ferrari reveals its first EV, with design help from Jony Ive Jony Ive’s Ferrari looks nothing like a Ferrari This Ferrari should have been a VolkswagenPeople sure do hate Google’s AI Search updates.YouTube is putting AI labels where you’ll actually see themPope Leo warns of the risks of AI in major papal documentUber president says AI spending is getting ‘harder to justify’ Facebook launches a ‘Plus’ subscription that gives you extra featuresSony’s first RGB TV is a statement piece Valve raises Steam Deck prices by more than $200The golden age of handheld gaming is already overFollow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.David PierceCloseDavid PierceEditor-at-LargePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by David PierceAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIPodcastsClosePodcastsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All PodcastsTransportationCloseTransportationPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TransportationVergecastCloseVergecastPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All VergecastMost PopularMost PopularKia’s flagship EV has a battery problemThe golden age of handheld gaming is already overThey’ve finally made the Oura Ring smaller and lighterWhat’s next for Microsoft’s Surface PCs?Valve raises Steam Deck prices by more than $200The Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native adMore in PodcastsYouTube takes baby steps to being a real podcast appPlayRivian’s software chief thinks you don’t need CarPlay or buttonsHow clips ate the internetPlaySundar Pichai on AI, the future of search, and what’s happening to the webThe post-search Google era beginsPlayMusk v. Altman: Much ado about nothingYouTube takes baby steps to being a real podcast appStevie BonifieldMay 28PlayRivian’s software chief thinks you don’t need CarPlay or buttonsNilay PatelMay 28How clips ate the internetDavid PierceMay 26PlaySundar Pichai on AI, the future of search, and what’s happening to the webNilay PatelMay 26The post-search Google era beginsDavid PierceMay 22PlayMusk v. Altman: Much ado about nothingNilay PatelMay 21Advertiser Content FromThis is the title for the native adTop StoriesAn hour agoHundreds of prolific Wikipedia editors are threatening to go on strike8:03 AM UTCBlue Origin explosion is a major setback for NASA’s Moon plans and Amazon’s Starlink competitor10:00 AM UTCAdobe’s conversational AI agent is a mediocre design internMay 28The golden age of handheld gaming is already overMay 28Kia’s flagship EV has a battery problem34 seconds agoAcer’s answer to the MacBook Neo is a $699 laptop with Intel chips and 8GB of RAMThe VergeThe Verge logo.FacebookThreadsInstagramYoutubeRSSContactTip UsCommunity GuidelinesArchivesAboutEthics StatementHow We Rate and Review ProductsCookie SettingsTerms of UsePrivacy NoticeCookie PolicyLicensing FAQAccessibilityPlatform Status© 2026 Vox Media, LLC. All Rights ReservedNotifications DrawerThe VergeThe Verge logo.Sign in to see your notifications or create an account to join the conversation.Sign in

The discussion centers around several high-level technological and philosophical themes, primarily exploring the intersection of design, artificial intelligence, and consumer economics. A key focus is Jony Ive’s design influence on the Ferrari Luce, prompting a debate regarding the boundaries of design freedom and the potential for translating innovative interface and technology ideas found in such concepts to more accessible automobiles. The conversation also addresses the broader societal question of public acceptance of electric vehicles, examining whether consumer desires align with the shift away from traditional automotive legacies. Furthermore, the discussion branches into the current state of artificial intelligence, analyzing consumer resistance to AI advancements and the changing landscape created by developments from major technology entities like Google and YouTube, which are increasingly implementing labeling systems for AI content. This leads to an exploration of the central theme of human importance in an increasingly pervasive and polarizing AI era. The segment concludes with a rapid-fire overview covering contemporary consumer issues, including the release of new subscription models by Meta, the advancements in television technology from Sony, and the pervasive issue of escalating prices across various sectors.