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Apple Watch Ultra 4
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Overview
Why Apple Watch
Tech Specs
Pre-orderApple Watch Ultra 4
A battery youcan’t outrun.
Available starting September eighteenthAvailable starting 9.18
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Get the highlights.
Battery
Health Sensing System
Readiness
HRV
Health Age
Siri AI
Satellite communications
The longest battery life of any Apple Watch. Now with up to 45 hours of Max Extended Workout tracking.1
All-new Health Sensing System delivers the most accurate heart rate sensing in a wearable.2
A new personal readiness score tells you whether to rest or put yourself to the test.
More frequent heart rate variability, or HRV, readings help provide insights on stress and recovery.
In the redesigned Health app, learn which habits are influencing your Health Age and how to improve them.3
Coming late 2026.
Make every day more effortless with Siri AI.4 And seamless with Audio Intelligence, powered by the S11 chip.5
Siri AI is rolling out in English.Some Audio Intelligence features coming in beta late 2026.Usage limits may apply.
Apple Watch Ultra 4 features built‑in satellite communications that help you stay connected and safe off the grid.6
Take a closer look.
BlackFinishes
Finishes. Choose from two aerospace-grade titanium finishes — natural and black. Ultra 4 shown in Black.
Finishes.
Black
Natural
Battery life and fast charging
Battery life and fast charging. Get long-lasting battery life with up to 50 hours of normal use.7 Fast-charge in just 15 minutes for up to 18 hours of use.8
Health Sensing System
Health Sensing System. Redesigned with more capable optical and electrical sensors and larger, more power-efficient green LEDs, the sensing system unlocks deeper health and fitness insights.
Durability
Durability. Ultra 4 is built to last with a rugged titanium case and a display crafted from sapphire crystal — one of the strongest naturally occurring materials on Earth.And it’s MIL-STD-810H tested for extreme environments.9
Water and dust resistance
Water and dust resistance. Ultra 4 is rated WR100 — fit for recreational scuba diving to 40 meters and high-speed water sports.10 It’s also IP6X dust resistant.11
Action button
Action button. One quick press gives you precise, physical control over a variety of customizable functions — like starting a workout, marking a segment, advancing to the next interval, or turning on the flashlight.
Make it yours
Make it yours. Choose from beautiful, endlessly versatile band styles that meet the demands of your daily activities, from workouts to nights out. And create limitless watch face combinations, including the new Siri Modular watch face.
Advanced Health and Fitness Tracking
Run with all your heart.
Apple Watch Ultra was designed to be the ultimate running watch, with powerful features that help you train smarter and precision dual-frequency GPS. Now Apple Watch Ultra 4 takes it to the next level with game-changing health and fitness tracking to help you elevate your performance. And new extended battery life for workouts to keep you moving toward your goals. Run better, run longer.
Heartcore innovation.
Heart data is fundamental in tracking your overall health and performance. Redesigned with more capable optical and electrical sensors, the all‑new Health Sensing System works with the S11 chip to provide higher-frequency heart monitoring. The updated sensors and larger, more power-efficient green LEDs give you richer heart data for more meaningful insights.
Ready advice. The new readiness experience can help you determine your capacity to take on the day by providing you with one simple score. Your score is determined each morning by analyzing your recent activity, vitals, and sleep — and it adjusts as you go about your day. So whether you’re training for a race or juggling a busy schedule, you can spend your energy on what matters most.
HRV? Check. Heart rate variability, or HRV, is an indicator of how your body responds to stress and recovery. Overtraining or poor sleep can raise your stress and lower your HRV. With the most accurate heart rate sensing in a wearable,2 Apple Watch Ultra 4 measures HRV as often as every five minutes and takes background heart rate readings every five seconds — the most frequent sensing ever for Apple Watch. And with the updated Heart Rate app and new watch face complications, you can easily view your readings anytime.
60xmore frequent background heart rate readings than Ultra 3
24xmore frequent HRV readings than Ultra 3
Run circles around your data.
Ultra 4 goes the extra mile to ensure that you can precisely track and analyze your running workouts. With real‑time metrics, deeper insights into training and performance, and personalized encouragement, you’ll be motivated to hit your goals like never before.
Advance with advanced metrics.
Track your progress with metrics like running power and cadence. And if you create a Custom Workout on your watch or iPhone, you can add work and recovery intervals, set a pace for outdoor workouts, and more. You can even get an estimate of your VO2 max after your run.
Monitor your Heart Rate Zones.
Quickly see your exercise intensity level with Heart Rate Zones, which are automatically calculated and personalized using your health data. You can adjust them manually or set up alerts.
Hit the ground running with the Action button.
It’s customizable and gives you quick control over a variety of functions, so you can do things like control a workout, move to your next interval, mark a segment, and more. All with extreme precision.
Keep pace with Pacer.
Set specific time and distance goals with Pacer for a running or outdoor cycle workout, and track whether you’re keeping pace.
Get ahead of yourself with Race Route.
Race against your best times on your favorite runs. See how far ahead or behind you are and how far you have to go.
Slay in your lane with Automatic Track Detection.
Ultra 4 automatically detects when you arrive at a track and combines Apple Maps data with precision GPS to deliver the most accurate track running experience. Create a Custom Workout with a warmup period, recovery interval, and more.
Push your progress with enhanced Workout Buddy.
Get real-time encouragement right when you need it with new insights about your pace, distance, and workout progress. And you can finally leave your iPhone at home — all you need is Apple Watch with cellular.12
Never miss a step with an improved step tracker.
Whether you’re out for a leisurely stroll with your coffee in the morning or running on a treadmill at night, Ultra 4 gives you a more accurate step count and distance measurements all day long. And now you can more easily check your step count, right from your watch face.
Track your training load.
Helpful insights from training load show the impact your workouts have on your body over time, so it’s easier to plan when you’re training for your next big event.
Step it up with Strava.
Track every run, ride, or hike with real-time motivation. Live Segments show your progress against your PRs and Live Elevation Stats track your climb. Subscribers can also follow Routes hands-free with Off-Route Alerts to stay on track. Your workout data automatically syncs with the Fitness app on iPhone.
Extreme staying power.
With optimized, more efficient workout algorithms, Ultra 4 delivers even longer battery life. While providing up to 50 hours of everyday battery use,7 it now gives you up to 18 hours of standard workout tracking and up to 45 hours of Max Extended Workout tracking — enough time to complete a 100‑mile race.1
Everyday battery
Up to50 hoursof normal use7
Up to84 hoursin Low Power Mode7
Workout battery
Up to18 hoursof standard workout tracking1
Up to45 hoursof Max Extended Workout tracking1
Learn more about Ultra 4 battery life
Boost your performance with a body of metrics.
The more health insights you have, the more empowered you are to take actions that will optimize how you perform. With in-depth clinical validation and FDA-cleared features, Apple Watch Ultra 4 provides a fuller picture of your health, so you can stay informed.
Wake up to your sleep score.
Sleep quality is influenced by factors such as sleep duration, bedtime consistency, how often you wake up, and time spent in each sleep stage. Sleep score analyzes these factors every night and provides a classification and a score. You’ll see how the score is calculated, so you can understand the quality of your sleep and learn how to make it more restorative.
A new read on HRV.
Now you can better understand insights on stress and recovery with HRV in the Vitals app.13 HRV is sampled as often as every five minutes, both during the day and night.
Track and understand changes in your cycle.
Cycle Tracking is with you through every stage of your menstrual health journey. Log your cycle and get predictions for your period, fertile window, and retrospective ovulation estimates. Cycle Tracking can notify you when your cycle patterns are suggestive of perimenopause as well as provide support during menopause.14
Follow your heart more frequently.
Ultra 4 uses high-frequency heart rate tracking to monitor your background heart rate, even when you’re not working out, and surfaces a value every five seconds in a new watch face complication.
Measure your blood oxygen. It’s a breathtaking innovation.
The Health app on iPhone uses data from the sensor in Apple Watch to enable you to take on-demand readings of your blood oxygen as well as background readings, day and night.15
Receive hypertension notifications.
Ultra 4 can notify you if it identifies patterns of hypertension.16 How? The optical sensor provides data to an algorithm that can detect potential hypertension by analyzing how your blood vessels respond to beats of the heart over 30‑day periods.
Take an ECG anytime, anywhere.
Check for signs of an irregular heart rhythm, also known as atrial fibrillation, by using the ECG app to generate a single-lead electrocardiogram. You can share your ECG reading with your healthcare provider.17
Heart this app.
Check your heart rate at any time with the Heart Rate app. And get notifications of a high or low heart rate or an irregular rhythm.18
Coming late 2026
Redesigned Health app. Your present and future. On tap.
With Apple Intelligence at its core, the redesigned Health app transforms your health and fitness data into proactive insights delivering a whole new view of your health — today and over time.3 Featuring groundbreaking privacy protections, your personalized hub securely brings together data from your Apple Watch and synced medical records. And since the Health app adapts to you, you’ll get a real-time read on your health and longevity.
Insights
Health Age
Longevity
Personalized guidance
Insights
Tap into the Insights tab for a quick look at daily metrics and trends in your heart, sleep, fitness, vitals, readiness, and cycle tracking. Apple Intelligence makes sense of your daily habits and offers personalized guidance, like tips on how to improve your sleep routine.4 It’s all about you — right here, right now.
Health Age
Health Age shows you exactly which factors are adding years and which ones are taking them off. With combined data from your Apple Watch like VO2 max, HRV, and sleep, you’ll learn what’s affecting your Health Age and how to improve it. You can even add biometrics from your blood work for deeper insights.3
Longevity
The Longevity tab turns metrics from your Apple Watch and iPhone into helpful analytics that build a foundation for a healthier future. Explore categories like heart health, sleep, and movement to get a clear read on your health. Unlock personal insights by taking in-depth physical assessments at home. The more you understand your health, the better you can take care of it.
Personalized guidance
Personalization is built into every part of the Health app, so you always know where you stand and how to improve. Get timely, personalized guidance powered by Apple Intelligence, like a suggestion to boost your cardio by adding intervals to your morning run. And helpful videos and articles explain the results of your physical assessments with your data layered in so you can better understand your health. It’s expert insight, made personal.4
Wearable AI Assistant
Say hello to Siri AI.
With all-new Siri AI, Apple Watch Ultra 4 can tap into broad world knowledge and your personal context to be even more helpful.4 Using just your voice, you can engage in natural, back-and-forth conversations, brainstorm ideas for workout routines, and get the latest wellness tips with Siri — all from your wrist. And now Audio Intelligence uses the built-in microphone and secure S11 chip in Ultra 4, alongside the power of Apple Intelligence, to make sense of what you hear in a private and secure way.5 Just as Visual Intelligence on iPhone helps you make sense of what you see.
Siri AI is rolling out in English.Some Audio Intelligence features coming in beta late 2026.Usage limits may apply.
Revisit conversations in the Siri app.
Ask Siri a question on your iPhone or any other Apple device synced with iCloud, and pick up where you left off on your Apple Watch. Pin conversations and see the same content, including images, across your devices. Here’s to a little more conversation and a lot more Siri.
Siri Recap can summarize your chats to refresh your memory.
Siri Recap transforms your conversations into high-level notes, so you can stay focused and present. Each Siri Recap includes a title, a summary, and key points that you can review in the Siri app on your Apple Watch or iPhone. You can turn Siri Recap off or on at any time from Control Center or choose where and when it takes notes, such as only at work or never at night.19
Siri Recap coming in beta late 2026.Usage limits may apply.
Live Rewind catches what you missed.
Did someone say something you couldn’t hear in a loud restaurant or share cooking instructions you didn’t quite catch? Just double-click the Digital Crown, and Live Rewind transcribes what was said in the last 15 seconds. You can ask Siri about the content of the transcript or save it to the new Siri app to revisit later.19
Live Rewind coming in beta late 2026.Usage limits may apply.
Sound Recognition notifies you when it detects important sounds.
Designed for those who are Deaf or hard of hearing, Sound Recognition can listen for sounds you don’t want to miss, like sirens, alarms, doorbells, or a crying baby. You’ll be alerted with a notification on your watch — even when your iPhone isn’t nearby.20
Shazam can now automatically tell you what song is playing.
Shazam can instantly detect the music playing around you and automatically display the song title and artist’s name on the Music Recognition widget in the Smart Stack — all without a tap. You can also see the song info when you use the Shazam app or Siri. Talk about music to your ears.21
Great powers come with great privacy.
Made possible by the new S11 chip, Audio Intelligence features are designed to protect your privacy and security at every step. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible, even to Apple, and is deleted after processing. There is no speaker attribution, and your Live Rewind transcripts and Siri Recaps in the Siri app are end-to-end encrypted through iCloud syncing. You decide whether to opt in to these features, and you control how you use them.5
Learn more about our approach to privacy with Audio Intelligence (PDF), opens in a new tab
More Sports
Ultraversatile.
Apple Watch Ultra 4 ups your game in every sport. When you’re cycling, it actively monitors your speed and efficiency so you can see your progress in real time. And in the water, it can track your sets as you swim, automatically detect stroke patterns, and calculate your total distance. Time to clock your best.
Master the Multisport workout.
Ultra 4 can recognize when you transition between swimming, cycling, and running — and record your metrics for each. Tracking your segments for a triathlon has never been easier.
Watch your cycling metrics on your iPhone.
When you start a cycling workout on Ultra 4, it automatically shows up as a Live Activity on your iPhone — making it easier to see and safer when it’s mounted on your handlebars.
Find your Power Zones.
Connect your personal power meter to Ultra 4 to estimate your Functional Threshold Power (FTP), the highest level of intensity theoretically maintainable for an hour. Your FTP enables Power Zones to show your current power, time in a zone, and average power.
Crank it up with Workout Views.
Want to check your current speed as you ride? Workout Views put your chosen metrics front and center so they’re easy to track. And it’s simple to switch between metrics like Heart Rate Zones, splits, and elevation by turning the Digital Crown.
Strength training. Easy flex.
The Workout app features extensive strength training capabilities, so you can more accurately track your bench press and barbell lift workouts. Making light work of your heavy lifting.
Make a splash with swim stroke.
When you’re in a pool, Ultra 4 automatically detects your swim stroke, calculates auto sets with distance and pace, and provides advanced metrics like SWOLF to measure efficiency.
Know what’s Up Next.
For any Custom Workout you create, the Up Next view allows you to see what’s remaining in your current interval and what you’ll be tackling next. Pro moves.
Adventure
Geared to go farther.
Hiking to new heights and diving to new depths requires specialized tools. Apple Watch Ultra 4 has pioneering features like a powerful compass and a full dive computer, so you can pack light and still be equipped for every expedition.
Retrace your steps with Backtrack.
To get back on route, Backtrack uses GPS data to automatically create a path of where you’ve been when you’re off grid. You can easily add waypoints for locations, like trailheads or campsites.
Aim higher with a Hiking workout.
Ultra 4 has a Hiking workout that lets you track your pace, distance, elevation gain, and calories burned. See how high you’ve climbed in real time, and get your total elevation gain when you’re finished. Sky’s the limit.
Blaze a trail with custom routes.
Create and save custom walking and hiking routes on your iPhone. Choose from different route options: One way, out and back, or a loop — even get turn-by-turn directions — right from your wrist.
Download offline maps.
Plan ahead and download a map of where you’ll be hiking on your iPhone. It will automatically sync to your watch, so you’ll know where to go, even when you don’t.22
Create waypoints in the Compass app.
Mark your current location or drop one on a trailhead or campsite. Cellular and emergency call waypoints automatically mark your most recent location within your available networks.
Go deeper with full dive capabilities.
The Oceanic+ app from Huish Outdoors and other apps turn Ultra 4 into a fully capable dive computer.23 Turn the Digital Crown to get useful data at a glance. Equipped with all the safety warnings you’d expect, the app constantly calculates and monitors your dive parameters.
Get the Oceanic+ app
Let the Tides app guide you.
Get seven days of estimated information including rising, falling, high, and low tides, sunrise, and sunset. Check conditions at shorelines around the world, or search over 115,000 beaches by name.
On the Go
Connected. Protected.
Now when you’re off the grid without cellular or Wi-Fi, Ultra 4 can help you stay connected using built-in satellite communications. So wherever adventure takes you, you can still keep in touch with loved ones. And if you need critical help, you can contact emergency services via satellite — right from your wrist. Packed with innovative safety firsts, Apple Watch Ultra 4 has your back. It’s designed to summon help when you need it most — even if you can’t reach your iPhone.6
Get help with Emergency SOS via satellite.
With a few simple taps, Ultra 4 can gather critical information, connect you to a satellite, and reach out to emergency services, so you can get the assistance you need as quickly as possible.24
Fall Detection at the ready.
If Ultra 4 detects that you’ve taken a hard fall, it can automatically help connect you with emergency services, provide dispatchers with your location, and notify loved ones.24
Crash Detection. Your guardian on the go.
If you’ve been in a severe car crash, Ultra 4 can automatically help call emergency services, share your location, and notify your emergency contacts.24
Activate a siren.
If you need to attract attention when you’re lost or injured, hold down the Action button to activate a siren that can be heard up to 600 feet or 180 meters away.
Stay connected and safe with Messages.
Use Messages via satellite to stay in touch or contact emergency services wherever you are. You can also send and receive texts, emoji, and Tapbacks via iMessage or use SMS.6
Be found with Find My.
Use Find My to share your location via satellite so friends and family know where you are. Before you go off grid, add the contacts you plan to share your location with using your paired iPhone or Ultra 4.6
Let there be flashlight.
Illuminate nearby objects, alert others when you’re running at night, or shine a light in a campsite. You can also customize the Action button to control it.
Set up your Medical ID.
In an emergency, first responders are able to quickly access critical medical information — like allergies or medications — directly from your Ultra 4.
All you need is your watch.
With Apple Watch Ultra 4, you can keep in touch with the people and things that matter most no matter where you are.25 Superfast 5G capability lets you text, talk, download apps, stream music or podcasts, and work out on the go.26
Worth the upgrade? 100 percent.
Select an Apple Watch to compare to Ultra 4:
Ultra 1
Series 9, 10, or 11
A few ways Ultra 4 gives you more.
Up to
14 more hours
for up to 50 hours of total battery life7
Most accurate heart rate sensing in a wearable2
Readiness and Vitals with improved HRV13
Siri AI4 and Audio Intelligence5
Sleep apnea27 and hypertension notifications16
Stay safe and connected with satellite communications6
Up to
2.5x battery life
compared to Series 97
Larger display, Action button, and improved GPS
Most accurate heart rate sensing in a wearable2
Audio Intelligence5
Readiness and Vitals with improved HRV13
Increased durability and dive to 40m10
Get credit toward a new Apple Watch when you trade in an eligible device.28
Find your trade-in value
Why Apple is the best place to buy Apple Watch.
Shop Apple Watch
Apple Upgrade
Love it. Lease it. Upgrade it.
Lease a new Apple Watch with low monthly payments for 12 or 24 months and upgrade at the end of your term.◊
Apple Trade In
Save on a new Apple Watch with a trade‑in.
Get credit toward your next Apple Watch when you trade in an eligible device.28
Apple Trade In
Trade in your eligible device for credit.
Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out at Apple with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.
Learn more about Apple Trade In
Ways to Buy
Pay over time, interest‑free.
When you choose to check out at Apple with Apple Card Monthly Installments.◊◊
Ways to Buy
Apple Card Monthly Installments.
Pay for your new Apple Watch over time, interest‑free with Apple Card.◊◊ Simply choose to check out at Apple with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.
Learn more about Apple Card Monthly Installments
Education
Save on Apple Watch29 with education pricing.**
College students and educators can save through the Apple Store.**
Education
Save on Apple Watch.29
College students and educators can save on Apple Watch Series 12, Apple Watch SE 3, and Apple Watch Ultra 4 with education pricing.**
Learn more, education pricing
Delivery and Pickup
Get your order quickly and easily.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
Delivery and Pickup
Flexible delivery and pickup options.
Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.
Learn more about delivery and pickup options
Personal Setup
Make the most of your Apple Watch with an online session.
Talk one on one with a Specialist to set up your Apple Watch and discover new features.
Personal Setup
Jump into online, one‑on‑one sessions.
When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these online sessions, a Specialist can guide you through setup or focus on features that help you make the most of your watch. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your Personal Setup
Guided Video Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one over video.
Guided Video Shopping
Shop live with a Specialist.
We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.
Shop together with a Specialist
Apple Store App
Explore a shopping experience designed around you.
Use the app to get a more personal way to shop.
Apple Store App
Shop in the Apple Store app, tailored specifically for you.
Get personalized product recommendations, compare models, access Your Saves, and track your orders. Opt in today to get updates on new products, promotions, flexible payment options, and store events.
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New
Apple Watch Ultra 4
Apple Watch Ultra 4
Natural titanium
Black titanium
+more
The ultimate sports and adventure watch.
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Currently viewing, Apple Watch Ultra 4
Pre-order
49mm titanium case
Wide-angle Always-On Retina display
Up to 3000 nits
Readiness app
Recovery HRV
High-frequency background heart rate tracking
Hypertension notifications16
ECG app17
Blood Oxygen app15
High and low heart rate notifications
Irregular rhythm notifications18
Sleep score
Sleep apnea notifications27
S11 chip
Siri AI4
Audio Intelligence5
Precision Finding for iPhone30
Up to 50 hours of normal use7
Up to 84 hours in Low Power Mode7
Up to 45 hours of Max Extended Workout tracking1
New
Apple Watch Series 12
Apple Watch Series 12
Aluminum dark bronze
Aluminum light gold
Aluminum black
Aluminum space gray
Titanium radiant gold
Titanium natural
Ceramic pearl white
Ceramic night blue
+more
The ultimate way towatch your health.
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Pre-order
46mm or 42mm aluminum, titanium, or ceramic case
Wide-angle Always-On Retina display
Up to 2000 nits
Readiness app
Recovery HRV
High-frequency background heart rate tracking
Hypertension notifications16
ECG app17
Blood Oxygen app15
High and low heart rate notifications
Irregular rhythm notifications18
Sleep score
Sleep apnea notifications27
S11 chip
Siri AI4
Audio Intelligence5
Precision Finding for iPhone30
Up to 24 hours of normal use31
Up to 38 hours in Low Power Mode31
—
Max Extended Workout tracking not applicable
Compare all Apple Watch models
Apple Watch Ultra 4 and the environment.
Learn more in our Product Environmental Report (PDF), opens in a new tab
Made with 45% recycled material by weight.
Recycled Material
Our approach.
Using recycled materials, like 100% recycled titanium in the case, reduces the need to mine new material, which avoids the carbon emissions and environmental impacts of mining.
Learn more in our Product Environmental Report (PDF), opens in a new tab
How you can help.
You can protect the earth’s precious resources by trading in, passing down, or recycling devices and accessories you no longer use. You can bring them into any Apple Store for free, secure recycling. We also offer other ways to recycle, including mail-in options.
Learn how to trade in or recycle devices
Manufactured with 100% renewable electricity.
Renewable Electricity
Our approach.
Using electricity from renewable sources like wind and solar — instead of fossil fuels — across our global supply chain significantly reduces carbon emissions from manufacturing Apple products.
Learn more in our Product Environmental Report (PDF), opens in a new tab
How you can help.
You can extend the lifespan of your batteries and Apple products by using Optimized Battery Charging. It works by learning your charging habits and delaying the final charge — from 80% to 100% — until you are likely to need it.
Learn more about Optimized Battery Charging
Ships in compact packaging for 30% more units per trip.
Package and Ship
Our approach.
Apple Watch Ultra 4 boxes are efficiently packed for bulk shipping, allowing more units to fit in every box and on every pallet. Smaller boxes also use less cardboard, helping reduce paper waste and carbon emissions with each trip.
Learn more in our Product Environmental Report (PDF), opens in a new tab
How you can help.
New Apple products come in paper packaging that's 100% fiber-based, so for many customers, the entire box can go straight into your household recycling bin. You can also bring Apple packaging to any Apple Store, and we'll recycle it for free.
Learn more about recycling
Our values lead the way.
A plan as innovative as our products.
We’re committed to bringing net emissions to zero across our entire carbon footprint by 2030.
Learn more about environment
Privacy. That’s Apple.
Privacy is a fundamental human right. Every product and service is designed to help keep your data safe and secure.
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Innovation that’s accessible by design.
Our products and services are designed for everyone, with built-in features to help you do what you love, your way.
Learn more about accessibility
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Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. Financing terms vary by product. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made at special storefronts or when using such special discounts in-store at Apple, except ACMI is available at the Education storefront and with the Education discount. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI.
** Available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. See Terms for more information.
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Apple Upgrade Lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for 12-, 24-, or 36-month terms. 12- and 36-month terms not available for all device models. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. For example:For an iPhone 18 Pro 256GB with a purchase price of $1,199 (excluding taxes and any trade-in credit), the typical monthly payment is $34.99 (excluding taxes and any trade-in credit) for a 24-month lease term and $49.99 (excluding taxes and any trade-in credit) for a 12-month lease term.For an Apple Watch Series 12 42mm with a purchase price of $399 (excluding taxes and any trade-in credit), the typical monthly payment is $11.99 (excluding taxes and any trade-in credit) for a 24-month lease term and $21.99 (excluding taxes and any trade-in credit) for a 12-month lease term.For an 11-inch iPad Pro 256GB with a purchase price of $1,199 (excluding taxes and any trade-in credit), the typical monthly payment is $24.99 (excluding taxes and any trade-in credit) for a 36-month lease term and $31.99 (excluding taxes and any trade-in credit) for a 24-month lease term.For a 14-inch MacBook Pro 16GB with a purchase price of $1,999 (excluding taxes and any trade-in credit), the typical monthly payment is $38.99 (excluding taxes and any trade-in credit) for a 36-month lease term and $53.99 (excluding taxes and any trade-in credit) for a 24-month lease term.No security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device’s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval.For iPhone only: In order to lease an iPhone, you must select an eligible carrier (but you cannot use a prepaid carrier plan). A leased iPhone is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms.Terminating your Apple Upgrade Lease: Closing your lease and returning your device terminates your lease. You may incur a substantial charge up to the amount of your remaining lease payments if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month period. If you take no action at the end of your extension period, you will be charged for the amount due to exercise the purchase option under your lease. You will not own your device at the end of your lease unless you pay the amount due to exercise the purchase option. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.Apple Upgrade Lease Eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S. territories) or pickup at Apple retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna Account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.
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Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1‑800‑MY‑APPLE, and is subject to credit approval and credit limit. See here for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of July 1, 2026, the variable APR on new Apple Card accounts ranges from 17.49% to 27.74%. You must elect to use ACMI at checkout. If you buy an ACMI‑eligible product with a one-time payment on Apple Card at checkout, that purchase is subject to your Apple Card’s variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your Apple Card’s variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers (prepaid carrier plans are not supported): AT&T, T‑Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. ACMI is not available for purchases made at the following special storefronts or when using these discounts in-store at Apple: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI.
To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.
Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.
All communications from Apple and Goldman Sachs Bank USA about Apple Card (including transactional and marketing communications) and customer service support are available in English. Certain communications about Apple Card can be viewed in another language depending on your device language settings. If you reside in the U.S. Virgin Islands, American Samoa, Guam, Northern Mariana Islands, or U.S. Minor Outlying Islands, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.
Workout tested without iPhone and with heart rate sensor on during outdoor run workout sessions. Extended Workout turns on Low Power Mode during the workout; running form metrics will be unavailable. Max Extended Workout turns on Low Power Mode during the workout, and turns off alerts and splits; certain metrics will be unavailable. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best-selling wearables available as of June 2026. For more information, visit apple.com/HRAccuracy.
Available on Apple Intelligence–enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in watchOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com/apple-intelligence.
Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence–enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.
Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3 or later. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS from cellular models of Apple Watch over satellite, your paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but your iPhone doesn’t need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information.
Multi-day battery life testing includes: 630 time checks, 190 notifications, 30 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth, and 12 hours of sleep tracking over the course of 50 hours; Apple Watch Ultra 4 usage includes a total of 10 hours of cellular connection and 40 hours of connection to iPhone via Bluetooth over the course of 50 hours. Battery life testing in Low Power Mode includes: 1100 time checks, 330 notifications, 55 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth, and 18 hours of sleep tracking over the course of 84 hours; Apple Watch Ultra 4 usage includes on-demand cellular connection and 68 hours of connection to iPhone via Bluetooth over the course of 84 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charger to USB-C Cable. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with an iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.
Tested against subsections for Altitude, High Temperature, Low Temperature, Temperature Shock, Humidity, Immersion, Freeze/Thaw, Shock, and Vibration.
Apple Watch Ultra 4 has a water resistance rating of 100 meters under ISO standard 22810:2010. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. It should not be used below 40 meters. Water resistance is not a permanent condition and can diminish over time. For more information, see support.apple.com/109522.
Apple Watch Ultra 4 is rated IP6X dust resistant.
Requires a paired Apple Intelligence–enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. To use Workout Buddy without your iPhone nearby, you must have a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements see support.apple.com/121115.
The Vitals app is for wellness purposes only and not for medical use.
The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications are based solely on the user’s logged cycle history. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older. These notifications are not intended to replace traditional methods of diagnosis, monitoring, or treatment of perimenopause or menopause.
The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app.
Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.
The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older.
Irregular rhythm notifications are not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
Live Rewind and Siri Recap will be available in beta late in 2026 and require Apple Watch Series 12 or Apple Watch Ultra 4, paired with an Apple Intelligence–enabled iPhone 16 or later (excluding iPhone 16e). Available in English to start. Live Rewind and Siri Recap will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.
Sound Recognition requires Apple Watch Series 12 or Apple Watch Ultra 4.
Faster Shazam requires Apple Watch Series 12 or Apple Watch Ultra 4.
Offline Maps is available for Apple Watch Series 6 and later, Apple Watch SE 2 and later, and all Apple Watch Ultra models running watchOS 26 or later. Requires iPhone 11 or later running iOS 26 or later. Not available in all countries and regions.
A subscription is required for Oceanic+. Available on the App Store. Apple Watch Series 10 and later support snorkeling to 6 m; Apple Watch Ultra models support recreational scuba diving to 40 m. Always follow diving protocols and dive with a companion and have a secondary device.
Emergency SOS requires a satellite connection, cellular connection, or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular cellular network, if it isn’t set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information.
Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/watch/cellular.
Sleep apnea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse, cancel, or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.
Apple Watch Hermès is not eligible for education savings.
Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region. For more information, visit support.apple.com/en-us/109512.
All-day battery life testing includes: 300 time checks, 90 notifications, 15 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth, and 6 hours of sleep tracking over the course of 24 hours; Apple Watch Series 12 (GPS) usage includes connection to iPhone via Bluetooth during the entire 24-hour test; Apple Watch Series 12 (GPS + Cellular) usage includes a total of 4 hours of cellular connection and 20 hours of connection to iPhone via Bluetooth over the course of 24 hours. Battery life testing in Low Power Mode includes: 530 time checks, 160 notifications, 26 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth, and 6 hours of sleep tracking over the course of 38 hours; Apple Watch Series 12 (GPS) usage includes connection to iPhone via Bluetooth during the entire 38-hour test; Apple Watch Series 12 (GPS + Cellular) usage includes on-demand cellular connection and 30 hours of connection to iPhone via Bluetooth over the course of 38 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
Apple Watch Series 12, Apple Watch Ultra 4, and Apple Watch SE 3 require iPhone 11 or later with iOS 27 or later.
Bands are subject to availability.
Features are subject to change. Some features, applications, and services may not be available in all regions or all languages and may require specific hardware and software. For more information, see watchOS Feature Availability.
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