Meta’s Muse AI works and creeps me out | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyNotificationsNotificationsHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.NotificationsNotificationsHamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchLightSystemDarkTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Meta’s Muse AI works and creeps me outNotificationsNotificationsComments DrawerNotificationsCommentsLoading commentsGetting the conversation ready...TechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIReportCloseReportPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReportMeta’s Muse AI works and creeps me outMuse rattled off very specific interests linked to my Instagram account.Muse rattled off very specific interests linked to my Instagram account.by Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothSep 10, 2026, 3:00 PM UTCLinkShareGiftI turned my Muse assistant into a purple cat. Screenshot: The VergeEmma RothCloseEmma RothPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.Meta has launched its new Muse assistant, marking the company’s first real foray into AI-powered productivity tools. The company says its AI agent can “take the busywork off your plate” by helping you with online shopping, emails, trip-planning, and more. I decided to try out the new tool and see how well it performed — especially from a company that previously prioritized entertainment over productivity. Though the AI assistant generally worked as I expected it to, the unnerving amount of information it autonomously gleaned about me largely overshadowed my experience.One of the first tasks I assigned Muse, which carries out actions using a cloud-based virtual computer, was to sort through my Gmail inbox and delete messages I don’t need. That required me to connect Muse to my Google account and give it permission to access, read, and delete emails. The process didn’t go smoothly on mobile; the Google sign-in screen kept glitching and returning me to the Muse website instead of the app. I eventually got it working on my laptop, where it deleted thousands of promotional emails and updates. I didn’t feel good about permitting Muse to view all of my emails given Meta’s track record on privacy over the years.Muse did a good job at clearing out my emails. Screenshot: The VergeMeta says it designed Muse to only exchange data with third-party apps “that’s needed for them to work for you.” The company also says that it doesn’t share your information with advertisers. I still felt uneasy, but I pushed on anyway, linking my Amazon account to Muse. I asked the AI agent to pick out workout tops for me based on a specific size, style, and colors. Before placing the order, Muse noticed I had other items in my cart and asked if I wanted to remove them. The consideration pleasantly surprised me. Once I signed off on the purchase, it proceeded to successfully buy only the tank tops.Shifting gears, I tried out some of Muse’s other capabilities, which allow it to generate AI podcasts similar to Gemini Notebook, create images and videos, as well as develop interactive webpages or documents called “artifacts.” Muse denied my requests to generate images of a “cartoon mouse with red pants” and a “cartoon guy with a red hat, blue overalls, brown hair, and a mustache.However, it readily generated a video and several images of a product launch event featuring devices with Apple’s logo when asked. In one image, Muse created what looks like an iPhone-like foldable, an Apple Watch, and AirPods. Each device is propped up on a stand with Apple’s logo on it, while a presenter stands in front of a backdrop plastered with the company’s recognizable bitten apple. The phone even included Apple’s native app icons on the fake iPhone, though it hallucinated and named the App Store “Photos,” while calling Maps, Music, and the actual Photos app “Calender.” Muse refused to generate an image of an “Apple CEO.”Muse wouldn’t generate an image of an Apple CEO, but it still plastered the company’s logo everywhere. Image: MuseThen things got weird. I tapped over to the “Feed” tab, where Muse generates a news feed of sorts based on a text prompt. I submitted the prompt that Meta includes by default: “Make me a feed about my interests. Keep the tone clear and direct. Ensure it is quick to skim. Try to avoid clickbait.” It returned several AI-generated summaries of current events, including blurbs about Apple’s iPhone Duo launch event, the dangerous surf hitting California’s coast, and tankers destroyed in the Iran war. The app also listed several news stories from the state where I’m currently visiting my family, which Muse admitted it pulled from the shipping address on my Amazon order.I dove deeper from there and asked Muse what else it might know about me based on the Instagram and Facebook accounts I signed up to use the AI agent with. It rattled off my very specific interests, ranging from anime and CrossFit to Labrador retrievers, Florida wildlife, and ’90s/2000s nostalgia — many of the same topics that frequently pop up in my Instagram Reels feed.Curious, I asked Muse to tell me where it got that information. “Honestly, Instagram doesn’t show you that exact list anywhere in the app — I read it through the account’s API data, which surfaces more than the UI does,” Muse wrote. “The closest thing you can see yourself is your ad topics… That shows the topics advertisers can target you with, and you can remove ones you don’t want or choose to see less of them.” I checked the “Ad topics” list in my Instagram settings menu, and while it does include some vague categories, like workouts, music, and electronics, it’s not the same level of detail that Muse provided. The Verge reached out to Meta about the data Muse can access inside Instagram and Facebook but didn’t immediately hear back.Muse says it accessed my specific interests through Instagram’s API. Screenshot: The VergeLike some of the other agentic AI tools I’ve tried out, Muse does a decent job at performing low-stakes tasks. I also like that it generates a running list of “ideas” that give personalized suggestions on how to use the tool, like providing side-by-side comparisons of products, finding and cancelling forgotten subscriptions, and keeping track of the next release of Pokémon cards. Muse keeps a running list of “goals” to complete based on your conversations with the AI agent, too.Muse delivered on its promise of handling life’s more mundane tasks in the background, but the level of personal details Muse scooped up from sources unavailable even to me was enough to leave me with an uneasy feeling about letting Muse sort through personal emails and handle my credit card. That level of suspicion is going to be the real hurdle for Meta to overcome.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIAnalysisCloseAnalysisPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AnalysisMetaCloseMetaPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All MetaReportCloseReportPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReportTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechMost PopularMost PopularThe iPhone Duo is Apple’s first foldableHands-on with the foldable iPhone DuoApple’s iPhone 18 Pro has a dynamic aperture main cameraiPhone 18 live blog: On the ground at Apple’s biggest eventiPhone 18 Pro and Pro Max: Our first hands-on impressionsVideoThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. 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Meta has introduced its new Muse assistant, marking the company's initial venture into developing AI-powered productivity tools designed to alleviate mundane tasks such as online shopping, email management, and trip planning. The author attempted to evaluate the assistant's performance, noting that while the AI generally functioned as expected, the amount of personal information it autonomously gathered about the user proved unsettling. An early test involved assigning Muse the task of sorting through the user's Gmail inbox, which required connecting the AI to the user's Google account and granting access to read and delete emails. While Muse successfully cleared thousands of promotional emails on the laptop, the process was technically cumbersome on mobile, during which the Google sign-in frequently glitched, redirecting the user to the Muse website instead of the application.

Further testing involved linking the Muse assistant to an Amazon account to facilitate shopping; in this instance, Muse demonstrated unexpected consideration by identifying other items in the cart and suggesting their removal before completing the purchase of only the requested items. Beyond these functional tasks, Muse exhibited broader creative capabilities, including the ability to generate AI podcasts, create images and videos, and develop interactive documents labeled as artifacts. When prompted to generate specific images, Muse refused requests for stylized cartoon characters but readily created visual content related to a product launch event featuring Apple branding. In one generated image, Muse created a depiction of various Apple products, including a foldable device, an Apple Watch, and AirPods, placed on stands with Apple logos, even hallucinating and mislabeling application icons within the image.

A more significant concern arose when Muse generated a news feed based on a default prompt to explore personal interests. This feed incorporated summaries of current events, including stories about Apple product launches, environmental issues, and geopolitical conflicts. Furthermore, Muse indicated it sourced information about the user's current travel location by pulling from the shipping address on the Amazon order. When questioned about the source of the highly specific personal interests it revealed—ranging from anime and CrossFit to specific wildlife and nostalgia—Muse admitted it accessed this data through the Instagram and Facebook API, stating that Instagram does not display this level of detail in its user interface. This revelation suggested that Muse accessed a deeper level of personal data than the user was aware of, referencing the API data rather than readily visible settings.

Despite Muse successfully handling low-stakes tasks and providing personalized suggestions, the experience left the author with significant unease regarding the extent of personal data collection. The central tension lies in the fact that Muse performed the function of handling personal emails and credit card transactions while simultaneously extracting intimate details from social media platforms that the user did not directly input. Consequently, the potential for surveillance and the degree of personal detail processed by the AI represent a substantial hurdle for Meta to overcome regarding user trust and privacy.