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OpenAI buys smartphone camera maker Glass Imaging for $300M

Recorded: Sept. 15, 2026, 2:57 p.m.

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OpenAI buys smartphone camera maker Glass Imaging for $300 million, report says | TechCrunch

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In Brief

Posted:
1:44 PM PDT · September 14, 2026

Image Credits:YIN WENJIE / Getty Images

Amanda Silberling

OpenAI buys smartphone camera maker Glass Imaging for $300 million, report says

OpenAI has bought smartphone camera maker Glass Imaging in a deal worth over $300 million, according to a report from The Wall Street Journal. The company, founded in 2019 and based in Los Altos, California, had previously raised about $30 million in funding from investors.
Glass Imaging was founded by Ziv Attar and Tom Bishop, a pair of former Apple engineers who previously led the team that developed Apple’s Portrait Mode. This background directly informs the work they now do at Glass Imaging, where they use AI to overcome the physical size constraints of smartphone cameras. Rather than using AI to edit a photo after it’s been taken, Glass Imaging uses neural networks to learn about individual camera systems — like the different cameras on various smartphone models — to yield better images from the moment the shutter clicks.

OpenAI did not immediately respond to a request for comment. The ChatGPT maker is rumored to be working on its own hardware, like smartphones, earbuds, and AI companion devices.
In 2025, OpenAI CEO Sam Altman and famed Apple designer Jony Ive revealed that they had been working together on a device startup called io, when OpenAI bought Ive’s company for $6.5 billion.

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OpenAI has acquired the smartphone camera maker Glass Imaging in a transaction valued at over three hundred million dollars, as reported by The Wall Street Journal. Glass Imaging, established in 2019 and headquartered in Los Altos, California, previously secured approximately thirty million dollars in funding from investors. The founders of the company, Ziv Attar and Tom Bishop, are notable for their background as former Apple engineers who were instrumental in developing Apple’s Portrait Mode, a background that directly informs Glass Imaging's technological focus. The company leverages artificial intelligence, specifically neural networks, to address the physical limitations inherent in smartphone camera systems. Instead of applying AI for post-capture image editing, Glass Imaging employs these neural networks to learn the specific characteristics of various camera systems, such as those across different smartphone models, with the objective of generating superior images immediately when the shutter is clicked.

This acquisition occurs amidst broader developments concerning OpenAI, which is rumored to be engaged in developing its own hardware platforms, including smartphones, earbuds, and AI companion devices. The context of OpenAI's venture into hardware development is paralleled by previous high-value strategic moves, such as the purchase of Jony Ive’s company for six and a half billion dollars, following collaborative work on a device startup called io with Sam Altman. The integration of Glass Imaging into OpenAI suggests a strategic move to enhance the quality of AI-driven visual processing capabilities within their expanding ecosystem.