Meta’s new One subscriptions put a price on social media and AI | The VergeSkip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyNotificationsNotificationsHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.NotificationsNotificationsHamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchLightSystemDarkTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Meta’s new One subscriptions put a price on social media and AINotificationsNotificationsComments DrawerNotificationsCommentsLoading commentsGetting the conversation ready...TechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AINewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsMeta’s new One subscriptions put a price on social media and AIMeta One bundles start at $7.99 per month with perks like 48-hour Instagram stories and a bold follow button.Meta One bundles start at $7.99 per month with perks like 48-hour Instagram stories and a bold follow button.by Stevie BonifieldCloseStevie BonifieldNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Stevie BonifieldSep 15, 2026, 3:00 PM UTCLinkShareGiftImage: MetaStevie BonifieldCloseStevie BonifieldPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.Shortly after launching its new do-everything AI assistant Muse, Meta’s launching subscription bundles that pair its standalone app subscriptions with extra AI usage. Some of the new Meta One bundles were in testing earlier this year, but are now available globally starting today, with several tiers for individual users, creators, and businesses. Meta says the “core experience” on its apps and Meta AI will still be free, and users can still get its subscriptions for Facebook, Instagram, and WhatsApp without a bundle. It also says it plans to expand the bundles to include “Edits, AI glasses, and more over time.”There are two bundles for individual users, Core for $7.99 per month and Premium for $19.99 per month. They include Instagram Plus, WhatsApp Plus, and Facebook Plus, with “more media generation with Meta AI,” like generating images with Muse or using in-app AI features like Instagram’s Restyle. That’s a few dollars cheaper than paying $11 per month for all three of the standalone subscriptions.The Meta One subscriptions aimed at creators and businesses range from $14.99 to $499 per month. They also include Meta’s individual app subscriptions, along with perks like a bold follow button, a verified badge, higher rankings in search results, and monitoring for fake impersonation accounts:Essential ($14.99/month): Establish yourself and build confidence with new audiences. Get tools to manage your presence and more access to Meta Business Agent on WhatsApp to respond to customers 24/7. Plus, a verified badge, verified channel on WhatsApp Business app, and impersonation protection so people know you’re who you say you are (pending successful verification).Advanced ($49.99/month): Invest in professional-grade tools. Advanced publishing features like scheduling stories up to 30 days in advance, links in organic posts and reels, exportable analytics, and deeper audience insights. Give team members access to your account without sharing your password and get more linked devices and business broadcast credits on WhatsApp. Plus, even more Meta Business Agent responses.Expert ($149/month) and Max ($499/month): Scale and optimize. 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Meta has introduced new One subscription bundles designed to monetize access to social media functionalities and artificial intelligence, starting at $7.99 per month, which includes perks such as 48-hour Instagram stories and a bold follow button. While the core experience on Meta's applications and Meta AI itself will remain free, these bundles offer integrated access to subscriptions for Facebook, Instagram, and WhatsApp. These new offerings are structured across different tiers catering to individual users, content creators, and businesses.

For individual users, two primary bundles are available: the Core plan at $7.99 per month and the Premium plan at $19.99 per month. These tiers provide access to Instagram Plus, WhatsApp Plus, and Facebook Plus, along with additional media generation capabilities utilizing Meta AI features like generating images with Muse or employing in-app tools such as Instagram’s Restyle. This structure is presented as a more cost-effective alternative compared to the cost of purchasing the three standalone subscriptions individually.

The subscription options for creators and businesses are significantly more tiered, ranging in price from $14.99 to $499 per month. These plans incorporate the individual app subscriptions alongside advanced features designed to enhance presence and operational management. The Essential plan, priced at $14.99 per month, focuses on establishing presence and building audience confidence by offering tools for presence management, access to Meta Business Agent on WhatsApp for 24/7 customer response, a verified badge, a verified channel on the WhatsApp Business app, and impersonation protection.

The Advanced plan at $49.99 per month offers professional-grade tools, including advanced publishing features such as scheduling stories up to 30 days in advance, the ability to post links in organic posts and reels, exportable analytics, and deeper audience insights. Furthermore, this tier grants team members access to the account without sharing passwords and provides additional linked devices and business broadcast credits on WhatsApp, alongside enhanced Meta Business Agent responses. Higher-level plans, the Expert plan at $149 per month and the Max plan at $499 per month, focus on scaling and optimization, including the highest levels of feature access and expanded Meta Business Agent capacity for teams managing large-scale operations. The overarching strategy involves creating tiered access to social media and AI capabilities, allowing different user segments to choose cost structures based on their needs, from basic personal engagement to sophisticated business scaling and AI-assisted content creation.