Destroy After Reading
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Destroy After Reading
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Destroy After Reading
Guides
Opinion
Written & Illustrated by Avery RobinsonIntroduction by Andrew Fairclough
Just about every distressed texture in your modern digital library owes its aesthetics to the glitchiness and unreliability of the cheap physical printing technologies that were the norm long before the design world moved to digital production.
There are few better examples of these glitchy aesthetics being embraced than in Heavy Metal.
Avery Robinson's obsession with Heavy Metal's visual language has taken him deep down the rabbit hole of metal logo's and photocopied flyers. Here he traces toner grit and cheap copy paper back to their origins, revealing why they continue to outlive the limitations that created them.
Before I spent my free time obsessively researching the design language of niche heavy metal subgenres, I played soccer. Not professionally or anything, just some local leagues and school clubs. One time our high school soccer coach lost his absolute shit on our team mid-game. A full squad berating at max volume. Spittle flying, veins popping, clipboard smashing. The reason for his frustration: our jerseys were too clean.
Coach Tiago wanted to see some grass stains. He wanted slide tackles, body checks, dirt streaks and torn cloth. He wanted blood.
Dirt and textures carry evidence of a battle well fought.
Ready??? Break!
Our team went on to lose the game. But I understand where Coach was coming from. Imagine if we walked off that pitch caked in dirt and blood. Heads held high, jerseys ruined, front teeth missing. Even if we lost, we gave 'em hell.
The battle-worn “distressed aesthetic” carries a certain weight. It elevates objects from the ordinary to the sacred. Favorite t-shirts are faded and cracked. Tour relic’d guitars have worn wood and chipped paint. Some fans even have lucky jerseys that they can never wash because of the magic ingrained in those polyester fibers.
It shows survival. It shows character. It shows history. It shows love.
Flyers don't die; they multiply.
Heavy metal graphics embrace the same philosophy. Logos, packaging, and flyers look like they’ve been to hell and back. The symbolism behind the distressed aesthetic is obvious: it makes the graphics feel powerful, ancient, and battle-tested. The journey to achieve this effect is less obvious. Distressed textures weren’t always an intentional design choice, they were an economic necessity born out of the underground tape trading circuit, dive bar promo flyers, and endless photocopies. Low-budget production methods created an epic asset library of scratches, grains, toner streaks, and torn edges …artifacts of how underground music survived before the internet.
"Modern designers don’t add these textures just because they look cool. They add them because they carry the history of the scene."
A case of the Mondays.
Part I. The Dark Ages
Metal emerged in the late 70s and early 80s. No Photoshop. No social media. No email. No way to tell people your hairy thrash band exists unless you’re resourceful and ready to do it yourself.
Record stores, tape trading circuits, mailing lists, zines, and cheap flyers formed the backbone of the metal underground communication network. And every artifact within the scene had to survive repeat copying.
The distribution pipeline for an underground demo tape could start with a band’s single master recording. First generation tape copies go to local fans. Local fans make copies to send to pen pals. Pen pals make copies for their local scenes. A record store picks up a third generation copy and sells it to 5 more people. One of these fans runs an underground metal zine out of his mom’s basement and distributes 10 copies to his readers. Each subsequent generation sacrificed a little fidelity in exchange for reaching another listener.
How many copies can you make before the tape is unlistenable?
Printed graphics follow the same logic. An original death metal illustration would get photocopied, ripped apart, glued to a new page, written on, photocopied, cut to pieces, crossed out, rearranged, and photocopied again. Dull scissors, dry markers, and cheap paper all contributed to the aesthetic along the way. More copies meant more grain, dust, blown highlights, and crushed blacks. The limitations of the medium influenced the design language of an entire genre.
Key players building the metal underground weren’t professional designers. They were nerds with staplers. By the late 70s, copy shops are everywhere. Kids, collectors, and obsessive metal fans begin compiling reviews, band interviews, and scene reports for worldwide distribution.
Vintage Ad for Kodak Metal Logos.
Enter the zine. The ultimate in DIY information propagation. Essential zine reading includes Slayer Magazine, Kick Ass Monthly, Metal Forces, and dozens of regional publications. This press helped define and spread the sick twisted music that would become thrash, grind, NWOBHM, black metal, death metal, doom, and beyond.
A zine about choosing the best heavy metal guitar to survive the zombie apocalypse. Digital version here for my fellow guitar hoarders.
Part II. Photocopied to Death
The grainy distressed look of early metal graphics looks great for a reason. It’s not just the sense of history you get from flipping through a Slayer mag or browsing vintage Morbid Angel tees. Or the fond memories of push pits past when gazing at a show flyer that somehow survived the entire set crumpled in your back pocket.
These graphics look distinct because photocopy machines destroy gradients and exaggerate contrast. Misalignment creates ghost images, scanners add random noise, wear and tear happens naturally in the design process rather than getting slapped on at the end. Designers had to learn how to work within these parameters and create graphics built for survival.
Striking high-contrast designs become a staple of the genre. The heavy metal aesthetic prioritizes atmosphere over legibility. Having a copy machine that unintentionally destroys your promo graphics as you make them is lowkey perfect.
Embrace your destiny.
Part III. Analog Ghosts
The sounds of heavy metal evolve alongside new production technology in the 90s and 2000s. Desktop publishing gradually grows, but the internet connection is still mad slow. Promotion depends on physical flyers, record stores, and local scenes. Just like the old days. Except now there’s new tools, textures, and digital art floating around waiting to be printed, scanned, and mutilated in a pirated copy of Photoshop 5.
Things move fully online in the mid-2000s. Instead of designing 11x17” show posters, people are making MySpace headers, forum signatures, and snapping low-res selfies for their profile avatars. A new generation of bands grows up as digital natives and starts recreating distressed textures, torn edges, and ink splatters with digital tools. The logos and merch designs of Suicide Silence, Carnifex, Bring Me The Horizon, The Devil Wears Prada, and Job For A Cowboy are peak examples.
Total Br00tal Deathcore Logos D00d.
Design tools are ready to meet the demand for distortion in the newly formed digital landscape. Software gets cheaper, piracy becomes common, and brush packs become the new currency for authentic heavy metal graphics.
Companies like True Grit eliminated the trip to Kinko’s for scary accurate grain textures. Everything from Procreate to MS Paint is on the table. You can doodle an evil skull, snap a photo with your phone, and have a realistic halftone effect applied in seconds.
In 2026, designers have unlimited options to create with. And yet, the gritty, photocopied high-contrast heavy metal look remains.
Give me grit or give me death! Making use of various True Grit digital tools to capture the ghost of Kinko's past.
Textures Will Never Die
Have true heavy metal graphics been replaced by cheap digital knockoffs? Does downloading a weathered wheat paste png have the same impact as an overworked Xerox 1045 churning out 1980s thrash flyers?
"I believe these graphic treatments survived 50 years of technological change for a reason."
A poster filled with grit and grain signals authenticity, craft, and intention. Yes, it can be overdone, abused, or taken out of context. But the most important aspect of design will never be the tools and textures. It will be the strength of the message.
This is why heavy metal has the best graphics of any music genre. The paper tears, toner smears, and visual noise reinforce an identity of soul-crushing sonic chaos. Adjustment layers and halftone plugins don’t appear at random in metal. They appear to reinforce a decades-long tradition of artistic expression no matter the limitations.
And if you need more convincing, remember coach Tiago’s motivational pep talk. Go out on the field of battle (or soccer pitch). Play hard. And get dirty.
Avery Robinson is a Creative Director and the creator of Metal Logos, an ongoing visual archive exploring the design language of heavy metal. His work examines typography, album art, brand building, and underground culture through the lens of graphic design.
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GRAPHIC ASSETS LICENSE OVERVIEW
This license refers to the use of True Grit Texture Supply software tools and stock graphics including digital brushes, swatches, color palettes, graphic styles, actions, effects, templates, vector files and texture images (collectively "Graphic Assets").View Font License
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HOW MANY PEOPLE CAN USE A PURCHASED PRODUCT?
The number of users allowed is equal to the quantity of each product or bundle purchased. This is displayed as the product quantity in the checkout and on your receipt.
HOW MANY DEVICES CAN IT BE USED ON?
Each user can install or use the Graphic Assets on up to two devices for use by the same user (e.g. a desktop at the studio and a laptop or iPad for home or travel).
ALLOWED USES
✔ Print and digital publishing projects including comics, book covers, magazines, editorial illustrations and picture books.
✔ Music packaging in physical and digital formats.
✔ Social media content for personal, company and client use.
✔ Branding, logos, stationery, posters and signage.
✔ Creation of digital stock illustration & photography for sale including NFT's.
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✔ Physical end products offered for sale such as homewares, apparel, product packaging, art-prints, greeting-cards, posters, etc (up to 250,000 units).
✔ Video advertising (up to 500,000 lifetime views).
✔ Use in broadcast, film and streaming content (up to 500,000 lifetime views).
✔ Print and outdoor advertising (local & national campaigns).
✔ Desktop, web, mobile, and video game applications (single app).
USES REQUIRING AN EXTENDED LICENSE
(!) Use by organizations or subsidiaries thereof with annual revenue of more than $250 million USD.
(!) Global or international print advertising campaigns.
(!) Embedding in create-on-demand or design-it-yourself software or services (individuals selling finished artwork or products for sale on print-on-demand sites OK).
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View Full Terms Below.
The above overview is provided for your convenience. Additional terms and conditions are contained within the full End-User License Agreement below.
GRAPHIC ASSETS END-USER LICENSE AGREEMENT
This End-User License Agreement ("EULA") is a legal agreement between you and True Grit Texture Supply governing the terms of use of the digital content including software add-ons, brushes, swatches, color palettes, graphic styles, actions, effects, templates, vector files and texture images (collectively "Graphic Assets") that you are downloading or purchasing from True Grit Texture Supply, for yourself, your company, or your employer (hereafter collectively referred to as "you" or "The Licensee").
Please read this entire document before agreeing to be bound. By purchasing the Graphic Assets, you agree to the terms of this agreement.
The Graphic Assets licensed under this Agreement are supplied to you by True Grit Texture Supply for USAGE ONLY and remain the intellectual property of the designer(s) of the Graphic Assets. True Grit Texture Supply and/or the designer(s) reserve all rights not expressly granted to you under this Agreement. Upon purchase of the Graphic Assets, you are granted a non-exclusive, terminable, and non-transferable license to use the Graphic Assets per the following terms and conditions. You may not exceed the scope of this License.
1.0 END-USERS, DEVICES AND COMPATIBILITY
1.1 - END-USER
Individuals and legal entities (companies) as indicated at the time of purchase.
1.2 - NUMBER OF END-USERS AND DEVICES
Use of the Graphic Assets is explicitly limited to the number of Users selected at the time of purchase and displayed on your receipt as the product quantity.
For example:
Product A x 1 = 1 userProduct A x 2 = 2 users
You must purchase a license that covers each user who will install or use the Graphic Assets. Each user can install or use the Graphic Assets on up to two devices (e.g., an office desktop plus a laptop or iPad), providing that the Graphic Assets are used only by the same user on both devices.
If you are a company purchasing a multi-user license for your employees, your employees must use the Graphic Assets subject to the terms of this Agreement. You must notify all employees who will use the Graphic Assets of the terms and conditions of this Agreement, and you are responsible for any misuse of the Graphic Asset(s) by your employees.
1.3 - USE BY LARGE BUSINESSES, CORPORATIONS, AND LEGAL ENTITIES
Companies, organizations, and employees thereof generating more than $250 million USD annual revenue are not permitted to use the Graphic Assets without purchasing an extended license.
To obtain a quote for an extended license, contact us here.
1.4 - DEVICE COMPATIBILITY
You are responsible for ensuring your device(s) meet the minimum requirements to install and use the Graphic Assets.
Installable Graphic Assets such as Brushes, Actions, Patterns, Graphic Styles, Macros, Swatches and Color Palettes may only be installed in apps the product is designed for, and expressly indicated on the product page at the time of purchase. For example. Photoshop brushes are licensed for use only in Adobe Photoshop and compatible Adobe iPad applications and may not be installed in any other app such as Gimp, Krita, Pixelmator, Affinity or Procreate, even where such apps are theoretically compatible with the Installable Graphic Assets.
Image-based (bitmap) Graphic Assets such as texture images (.jpg .tif and .psd files) may be used with any compatible application. True Grit Texture Supply does not warrant compatibility with applications other than those versions indicated on the Graphic Assets individual product pages.
USAGE
This Agreement permits both commercial and non-commercial use.
"Commercial" use is any use: (a) that involves an exchange of money or other consideration, (b) that promotes a business, product, or service, or (c) where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee's use of the Graphic Asset.
"Non-commercial" use is use for solely personal purposes; any use that meets the definition of "Commercial use" can not be a Non-commercial use.
Use of the Graphic Assets in the creation of printed and digital design works, rasterized images for web sites and otherwise for your personal use is permitted. If you design or create works for third parties, such as clients, you are considered a "Designer" and you may use the Graphic Assets to design or create design works for third parties, subject to the uses and limitations described in this Agreement, and providing that you notify those third parties of those obligations and restrictions in writing.
You may not allow any third party to use your copy of the Graphic Assets.
2.0 PERMITTED USES
You may use the Graphic Assets for commercial and non-commercial uses within the limitations described below.
2.1 - Create Physical End-Products: You may use the Graphic Assets to create physical end-products for free or for sale including, but not limited to, apparel, greeting cards, stationery, stickers, mugs, stamps, homewares, posters, signs, etc. up to a combined limit of 250,000 units.
2.2 - Physical Product Packaging: Licensee may create physical packaging products used for resale or wholesale, including but not limited to, boxes, labels, jars, stickers, containers, etc., up to a combined limit of 250,000 units.
2.3 - Digital Product Packaging: Licensee may create unlimited digital packaging such as digital book covers, podcast covers, audiobook covers and music album covers.
2.4 - Digital designs: Licensee may create unlimited digital works for clients or for resale such as static designs, static website elements, graphics, graphs, illustrations, etc.
2.5 - Stock Illustrations: Licensee may create unlimited digital stock illustrations, graphics, photos, designs and artworks for resale including NFT's. Any live or editable Graphic Assets such as vector brush strokes or effects layers must be outlined, flattened, or rasterized in the work for sale. Licensee is not permitted to embed or supply the Graphic Assets to the end-user or client with the finished work.
2.6 - Logos & Branding: Licensee may create unlimited logos, branding and collateral such as logos, letterheads, business cards, promotional materials and signage. Licensee is not permitted to supply the Graphic Assets to the end-user or client with the finished design.
2.7 - Print and Digital Publications: Licensee may use the Graphic Assets to create unlimited print or digital publications such as magazines, newspapers, novels, flyers, comics, picture books, physical music packaging, record covers or e-books.
2.7 - Social Media: Licensee may create unlimited content for personal, individual, Licensee owned and/or client-owned and managed company social media accounts.
2.8 - Physical (Printed) Advertisements in Local and National Markets: Such as billboards, signage, printed advertisements, etc. for commercial use. "Local" markets are defined as any distribution or display of advertisements within a 200mile / 320km radius within the borders of a single nation/country. "National" markets are defined as distribution or display of advertisements beyond a 200mile / 320km radius within a single nation/country.Printed Advertisements in Global markets or in markets comprising two or more countries require an extended license. Request a quote here.
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2.11 - Content for Film, Broadcast & Streaming: such as motion picture and /or audiovisual works, entertainment, music videos, documentaries and TV series via broadcast, cinema and/or streaming via network, cable, jumbotrons, video-billboards, gas-pump screens, internet, satellite, pay-per-view, cinema, video on demand and social media platforms allowed up to a limit of 500,000 lifetime views.
2.12 - Rasterized Graphics displayed on Websites, Software Apps, Mobile Apps, Desktop Applications, and Video Games: Licensee may use the Licensed Asset solely in a non-embedded, static, rasterized (bitmap) form in an unlimited number of mobile or desktop applications, websites, or video games.
3.0 PROHIBITED USES
3.1- Resale, Distribution or Sub-Licensing the Graphic Assets or any modification of it in source file form is strictly prohibited. (e.g., as a stock asset or template).
3.2- Making public or distributing the Graphic Assets in any way that allows others to download, extract, copy, save or redistribute the Graphic Assets is prohibited.
3.3 - Reverse-engineering, decompiling, disassembling, modifying, adapting or otherwise attempting to re-create the Graphic Assets in order to create a similar product offered for free or for sale is prohibited. For example, you may not modify a purchased Photoshop Brush in order to create a new brush to be offered for free or for sale for use in Photoshop or any other app. Licensee is permitted to modify customizable or editable Graphic Assets settings for the purpose of using the Graphic Asset in accordance with the intended uses permitted in this Agreement.
3.4 - Embedding of editable Graphic Assets or supplying source files with editable templates, whether distributed for free or for sale is prohibited. This includes but is not limited to downloadable or installable website templates, presentation templates, logo-templates, social media image templates and legal document templates.
3.5 - Use in Personalised Create-On-Demand services: Any use that allows anyone other than the Licensee to customize digital or physical end products using the Graphic Assets is prohibited. This includes, but is not limited to, "print-on-demand", "made-to order", "download-on-demand" and "design-it-yourself" applications and services. An extended license may be available upon request.
3.6 - Embedding in Software or Electronic Devices: Embedding the Graphic Assets into software applications, games, computer hardware, mobile devices and games consoles is prohibited.
3.7 - Use of the Graphic Assets as singular works: Textures, patterns, and images that are part of the Graphic Assets are not permitted to be used as the sole design element in any design work, illustration, logo or on a product for sale such as a coffee cup, t-shirt, greeting card, etc.
3.8 - Falsely representing authorship and/or ownership of the Graphic Assets is strictly prohibited.
3.9 - Exclusion of AI training and emerging technology use.The Graphic Assets are not licensed for use in training artificial intelligence systems, machine learning models, or related datasets (collectively, "AI Training Use"). This prohibition applies to the direct use of the Graphic Assets, including but not limited to their underlying data, file contents, vector information, and design parameters as training inputs or dataset components.For the avoidance of doubt, this restriction does not prohibit the Licensee from creating original artwork, designs, or other derivative works using the Graphic Assets in accordance with the terms of this License. Such Licensee-created works, produced through the normal exercise of the rights granted herein, are not subject to this restriction and may be used at the Licensee's discretion, including as part of AI training datasets.Use of the Graphic Assets to train other future AI technologies not yet in existence at the date of this License is similarly excluded from the scope of this License and requires a separate written agreement with TRUE GRIT TEXTURE SUPPLY.
3.10 - Use of the Graphic Asset in illegal, harassing, threatening, fraudulent, or defamatory material, is strictly prohibited, including but not limited to:Material intended to cause physical or mental injury, emotional distress, death, disability, disfigurement, to any other person; Material that promotes racism, bigotry, hatred or physical harm to racial, sexual, religious or ethnic minority groups or individuals; Material intended to cause damage to any person or property; Material that seeks to harm or exploit children by exposing them to inappropriate content; Material that may constitute or contribute to a crime; Material containing information or content that we deem to be unlawful, harmful, abusive, racially or ethnically offensive, harassing, humiliating to other people (publicly or otherwise), libelous, threatening or otherwise objectionable.
3.11 Any other use that is not expressly permitted in this EULA is strictly prohibited.
4.0 ADDITIONAL PROVISIONS
4.1 - SOFTWARE BACKUP
You are permitted to keep a single backup copy of licensed Graphic Assets in the cloud, locally on a desktop, laptop or mobile device, or on a studio server provided you are the only party who maintains or has access to this backup copy.
4.2 - ASSET MANAGEMENT
Licensee may only upload the Graphic Asset to (i) a non-public server owned and controlled by Licensee or (ii) a non-public cloud storage service, cloud-based design app, or digital asset manager, account controlled by Licensee, in each case for use of the Graphic Asset by Licensee only, in accordance with the number of users governed by section 1.2 of this EULA.
4.3 - SERVICE PROVIDERS
Licensee is not permitted to sub-license or provide a copy of the Graphic Assets in their original form to any service provider or agents such as a graphic designer, commercial printer, web developer, or independent contractor who is working on behalf of the Licensee. Such service providers must purchase a license separately.
4.4 - REFUNDS
Refunds and exchanges are at the sole discretion of True Grit Texture Supply in accordance with our Dig It Or It's Free Policy. If you wish to claim a refund, you must (a) certify that no copy of the Graphic Assets remains in your possession or control and (b) provide proof of a valid sale and a valid sales receipt from True Grit Texture Supply. All claims for a refund must be made within one (1) week of purchase and are at the discretion of True Grit Texture Supply.
5.0 IMPORTANT LEGAL PROVISIONS
5.1 - RIGHTS RESERVED
The Font Software and the design of the Font embodied therein are the exclusive property of True Grit Texture Supply and/or the designer and are protected under both domestic and international copyright, trademark and unfair competition laws. Licensee may not assert any ownership in the Graphic Asset itself nor any right to revenue from a collecting society in respect of photocopying, digital copying or other secondary uses of the Graphic Asset. Any reference to the "purchase" or "sale" (or similar terms) of the Graphic Asset refers to the purchase of a limited license only and not the purchase of the underlying copyright or work itself. As a licensee, Licensee's ownership of the media and/or device on which the Graphic Asset is recorded, if any, is distinct from and does not grant any ownership right, title or interest in and to the design of the Graphic Asset itself. Except as stated herein, this Agreement does not grant you any rights to trademark or any other intellectual property rights in the Graphic Asset.
5.2 - TERMINATION
Any breach of the terms of this Agreement shall be cause for termination of this License. In the event of termination, and without limitation of any remedies under law and equity, you agree to immediately return or destroy the Graphic Assets, at the discretion of True Grit Texture Supply and certify that no copy remains in your possession or control.
5.3 - REVOCATION OF WARRANTIES
Subject to the representations and warranties stated herein, the Font Software is provided "AS IS" and without obligation to you or other warranties of any kind. TRUE GRIT TEXTURE SUPPLY AND THE DESIGNER OF THE FONT SOFTWARE EACH HEREBY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS AND IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. TRUE GRIT TEXTURE SUPPLY DOES NOT WARRANT THAT THE OPERATION OF THE FONT SOFTWARE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT THE FONT SOFTWARE IS WITHOUT DEFECTS. THE FONT SOFTWARE IS NOT INTENDED AND WAS NOT DESIGNED OR MANUFACTURED FOR USE IN ANY CIRCUMSTANCES WHERE THE FAILURE OF THE FONT SOFTWARE COULD LEAD TO DEATH, PERSONAL INJURY, OR SEVERE PHYSICAL OR ENVIRONMENTAL DAMAGE. THE FONT SOFTWARE IS NOT FAULT TOLERANT AND IS NOT INTENDED FOR USE IN THE CONTROL OR OPERATION OF DEVICES OR EQUIPMENT FOR MANUFACTURING, OR FOR USE IN NAVIGATIONAL DEVICES. THIS DISCLAIMER OF WARRANTIES APPLIES TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.
5.4 - LIMIT OF LIABILITY
IN NO EVENT WILL TRUE GRIT TEXTURE SUPPLY BE LIABLE TO YOU FOR CONSEQUENTIAL OR INCIDENTAL DAMAGE (INCLUDING DAMAGE FROM LOSS OF BUSINESS PROFITS OR SAVINGS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, AND THE LIKE) OR FOR CLAIM BY ANY PARTY ARISING OUT OF THE USE OF OR INABILITY TO USE THE FONT SOFTWARE, EVEN IF TRUE GRIT TEXTURE SUPPLY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. UNDER NO CIRCUMSTANCES, SUBJECT TO THE CONDITIONS NOTED HEREIN, SHALL TRUE GRIT TEXTURE SUPPLY OR THE DESIGNER'S MAXIMUM LIABILITY TO YOU OR ANY THIRD PARTY EXCEED THE REPLACEMENT COST OF FONT SOFTWARE OR THE PROVISION OF SUBSTITUTE SOFTWARE, AT THE SOLE DISCRETION OF TRUE GRIT TEXTURE SUPPLY. THIS LIMITATION OF LIABILITY APPLIES TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.
5.5 - INDEMNIFICATION
You agree to defend, indemnify and hold True Grit Texture Supply and their suppliers including any designers of the Graphic Assets harmless from and against any losses, damages, expenses, and costs, including reasonable attorneys' fees, from any claim by a third party arising from or related to your breach of this Agreement or your act, error, or omission.
5.6 - GOVERNING LAW
This EULA agreement, and any dispute arising out of or in connection with this EULA agreement, shall be governed by and construed in accordance with the laws of Australia.
5.7 - GENERAL
You acknowledge that you have read this Agreement and understand it and that by using the Graphic Assets, you will be bound by its terms and conditions. No variation of the terms of this Agreement or any different terms will be enforceable against True Grit Texture Supply unless without its express written consent. In the event any collection or enforcement effort or any legal action is instituted by True Grit Texture Supply to interpret or enforce this Agreement, you will be responsible for paying reasonable attorneys' fees incurred by True Grit Texture Supply. True Grit Texture Supply expressly reserves the right to amend or modify this Agreement at any time and without prior notification.
5.8 - TRANSACTION FEES
All transactions are processed in Australia. Your bank or financial institution may charge an international transaction fee even when a transaction is processed in your local currency.
Should you require any additional use that is not described within this Agreement, contact us here.
FONT LICENSE OVERVIEW
END USER
Our commercial font license covers the use of our fonts by individuals, freelancers, creative agencies and organizations with less than 250million USD in annual revenue.
NUMBER OF DESKTOP USERS
The number of desktop users allowed to install and use a purchased Font is equal to the quantity chosen at the time of purchase and displayed on your receipt. When purchased as part of a multi-product bundle the Font is licensed for use by up to 3 desktop users.
ALLOWED USAGE
✔ Print publishing projects, flyers, posters, etc.
✔ Music, Audio and Podcast packaging in physical and digital formats.
✔ Branding, logos, stationary, signage (font must be outlined).
✔ Self-promotion, social media content.
✔ Art projects and personal work.
✔ Digital banner advertising.
✔ Use on websites using the @font-face selector up to the monthly pageview limits specified on your receipt.
✔ Physical end products offered for sale such as homewares, apparel, product packaging, art-prints, greeting-cards, posters, etc (up to 250,000 units).
✔ Content and titles for broadcast, film and streaming services (up to 500,000 lifetime views).
✔ Video advertising (up to 500,000 lifetime views).
✔ Print and outdoor advertising (local & national campaigns).
✔ E-publications (read-only up to 250,000 combined units).
USES REQUIRING AN EXTENDED LICENSE
(!) For use by organizations or subsidiaries thereof with annual revenue of more than $250 million USD
(!) Global or international advertising campaigns (print & broadcast).
(!) Use in print-on-demand or design-it-yourself software or services.
(!) Any use exceeding the limits described in the Allowed Uses section above.
Need an extended license or additional usage limits? Contact Us Here.
USES NOT PERMITTED
✘ Sub-licensing, resale, sharing, transfer or redistribution either for free or payment.
✘ Use in alphabet or letterform products consisting of individual letterforms such as alphabet stickers or rubber stamps.
✘ Linking or embedding of desktop OTF font files on any website.
✘ Embedding in software, applications or electronic devices.
✘ Embedding in website templates or document templates.
✘ Trademarking of logos created with a purchased Font.
View Full Terms Below.
The above overview is provided for your convenience. Additional terms and conditions are contained within the full Font End-User License Agreement below.
FONT END-USER LICENSE AGREEMENT
This End-User License Agreement ("EULA") is a legal agreement between you and True Grit Texture Supply governing the terms of use of the Font Software (collectively, the "Font" or "Font Software") that you are downloading or purchasing from True Grit Texture Supply, for yourself, your company, or your employer (hereafter collectively referred to as "you" or "The Licensee"). Please read this entire document before agreeing to be bound. By purchasing the Font Software, you agree to the terms of this EULA agreement.
The Font Software licensed under this Agreement is supplied to you by True Grit Texture Supply for USAGE ONLY, and remain the intellectual property of the designer(s) of the Font Software. True Grit Texture Supply and/or the designer(s) reserve all rights not expressly granted to you under this Agreement. Upon purchase of the Font Software, you are granted a non-exclusive, terminable, and non-transferable license to use the Font Software per the following terms and conditions. You may not exceed the scope of this License.
1.0 END-USERS, DEVICES AND COMPATIBILITY
1.1 - END-USER
Individuals and legal entities (companies) as indicated at the time of purchase.
1.2 - USERS AND DEVICES
Use of the Font Software is explicitly limited to the number of Desktop Users selected at the time of purchase and displayed on your receipt. When purchased as part of a multi-product bundle or unless otherwise stated, the Font Software is licensed for use by up to 3 desktop users.
The Font Software can be installed on one device per user (including mobile devices and iPads).
You must purchase a license that covers each user who will use the Font Software. If you are a company purchasing a multi-user license for your employees, your employees must use the Font Software subject to the terms of this Agreement. You must notify all employees who will use the Font Software of the terms and conditions of this Agreement, and you are responsible for any misuse of the Font Software by your employees.
1.3 - USE BY LARGE BUSINESSES, CORPORATIONS, AND LEGAL ENTITIES
Companies, organizations, and employees thereof generating more than $250 million USD annual revenue are not permitted to use the Font Software without purchasing an extended license.
To obtain a quote for an extended license, contact us here.
1.4 - DEVICE COMPATIBILITY
You are responsible for ensuring your device meets the minimum requirements to install and use the Font Software.
USAGE
This Agreement permits both commercial and non-commercial use.
"Commercial" use is any use: (a) that involves an exchange of money or other consideration, (b) that promotes a business, product, or service, or (c) where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee's use of the Graphic Asset.
"Non-commercial" use is a use for solely personal purposes; any use that meets the definition of "Commercial use" can not be a Non-commercial use.
Use of the Font Software in the creation of printed and digital design works, rasterized images for web sites and otherwise for your personal use is permitted. If you design or create works for third parties, such as clients, you are considered a "Designer" and you may use the Font Software to design or create design works for third parties, subject to the uses and limitations described in this Agreement, and providing that you notify those third parties of those obligations and restrictions in writing. You may not allow any third party to use your copy of the Font Software.
2.0 PERMITTED USES
You may use the Font Software for commercial and non-commercial uses within the limitations and described below.
2.1 - Create Physical End-Products: You may use the Font Software to create physical end-products for free or for sale including, but not limited to, apparel, greeting cards, stationery, stickers, mugs, stamps, homewares, posters, signs, etc. up to a combined limit of 250,000 units.
2.2 - Physical Product Packaging: Licensee may create physical packaging products used for resale or wholesale, including but not limited to, boxes, labels, jars, stickers, containers, etc., up to a combined limit of 250,000 units.
2.3 - Digital Product Packaging: Licensee may create unlimited digital packaging such as digital book covers, podcast covers, audiobook covers and music album covers.
2.4 - Digital designs: Licensee may create unlimited digital designs in a non-embedded, static, rasterized (bitmap) form for clients or for resale such as static designs, static website elements, graphics, graphs, illustrations, etc.
2.5 - Logos & Branding: Licensee may create unlimited logos, branding and collateral such as logos, letterheads, business cards, promotional materials and signage. Licensee is not permitted to supply the Font Software to the end-user or client with the finished logo design. Where the Font Software is used to create a logo, the typeface design cannot be included as part of any trademark, service mark or design mark registration and must be disclaimed in any such registration.
2.6 - Print and Digital Publications: Licensee may use the Font Software to create unlimited print or digital publications such as magazines, newspapers, novels, flyers, comics, picture books, record covers or e-books providing the finished design uses the Font in a non-embedded, static, rasterized (bitmap) or outlined format.
2.7 - Limited Document and E-Publication Embedding: Documents and E-Publications (e-books) distributed to third parties for free or for sale with fonts embedded, must be READ-ONLY by those recipients. Distribution of such documents is limited to 250,000 copies on any combination of publications including but not limited to PDF, Microsoft Word, Microsoft Powerpoint Google Docs and any format for use with E-book reading devices and apps. Embedding of the Font Software in any way that allows text to be edited by the recipient within the document or extracted and used elsewhere is prohibited.
2.8 - Social Media: Licensee may create unlimited content for personal, individual, Licensee owned and/or client-owned and managed company social media accounts.
2.9 - Physical (Printed) Advertisements in Local and National Markets: Such as billboards, signage, printed advertisements, etc. for commercial use. "Local" markets are defined as any distribution or display of advertisements within a 200mile / 320km radius within the borders of a single nation/country. "National" markets are defined as distribution or display of advertisements beyond a 200mile / 320km radius within a single nation/country.Printed Advertisements in Global markets or in markets comprising two or more countries require an extended license. Request a quote here.
2.10 - Digital Banner Advertisements: Unlimited internet banner advertisements such as advertisements served by Google, Microsoft, Meta, LinkedIn, etc.
2.11 - Video Advertisements: Broadcast, cinema and/or streaming via network, cable, internet, satellite, pay-per-view, video on demand, digital billboards and social media platforms allowed up to a limit of 500,000 lifetime views.
2.12 - Content and titles for Film, Broadcast & Streaming: such as motion picture and /or audio visual works, entertainment, music videos, documentaries and TV series via broadcast, cinema and/or streaming via network, cable, jumbotrons, video-billboards, gas-pump screens, internet, satellite, pay-per-view, cinema, video on demand and social media platforms allowed up to a limit of 500,000 lifetime views.
2.13 - Webfonts: Licensee may use the @font-face selector to embed the supplied .woff and/or .woff2 Font Software files in websites owned or controlled by Licensee in a non-extractable manner. Licensee may not convert, link to, make available online or embed the supplied Font Software files designed for Desktop use (.otf .ttf formats) on any website.
2.14 - Webfont Pageview Limitations: The combined pageviews across all Licensee owned or controlled websites may not exceed the total number of pageviews selected at the time of purchase and stated in Licensee's receipt sent via email. Where the Font Software is purchased as part of a multi-product bundle, the limit is 50,000 page views per month.
2.15 - Rasterized Graphics displayed on Websites, Software Apps, Mobile Apps, Desktop Applications, and Video Games: Licensee may use the Licensed Asset solely in a non-embedded, static, rasterized (bitmap) form in an unlimited number of mobile or desktop applications, websites, or video games.
3.0 PROHIBITED USES
3.1 - Resale, Distribution or Sub-Licensing the Font Software or any modification of it in source file form is strictly prohibited. (e.g., as a stock asset or template).
3.2 - Making public or distributing the Font Software in any way that allows others to download, extract, copy, save or redistribute the Font Software is prohibited.
3.3 - Reverse engineering, decompiling, disassembling, modifying or otherwise attempting to re-create the Font Software is prohibited.
3.4 - Embedding in or inclusion with editable templates, whether distributed for free or for sale is prohibited. This includes but is not limited to downloadable or installable website templates, presentation templates, logo-templates, social media image templates and word-processing templates.
3.5 - Use in Personalised Create-On-Demand services: Any use that allows anyone other than the Licensee to customize made-to-order physical end products using the Graphic Assets is prohibited. This includes, but is not limited to, "print-on-demand", "made-to order", "download-on-demand" and "design-it-yourself" applications and services.
3.6 - Embedding in Software or Electronic Devices: Embedding Font Software into software applications, games, computer hardware, mobile devices and games consoles is prohibited. To request an extended license quote covering such use, please contact us here.
3.7 - Use of dingbats and emojis as singular works: Dingbats, emojis and other non-alphabetical glyphs that are part of the Font Software are not permitted to be used as the sole design element in any logo or on a product for sale such as a coffee cup, t-shirt, greeting card, etc.
3.9 - Falsely representing authorship and/or ownership of the Graphic Assets is strictly prohibited.
3.8 - Use in future technologies not yet in existence is excluded from the scope of this License.
3.9 - Use of the Graphic Asset in illegal, harassing, threatening, fraudulent, or defamatory material, is strictly prohibited, including but not limited to:Material intended to cause physical or mental injury, emotional distress, death, disability, disfigurement, to any other person; Material that promotes racism, bigotry, hatred or physical harm to racial, sexual, religious or ethnic minority groups or individuals; Material intended to cause damage to any person or property; Material that seeks to harm or exploit children by exposing them to inappropriate content; Material that may constitute or contribute to a crime; Material containing information or content that we deem to be unlawful, harmful, abusive, racially or ethnically offensive, harassing, humiliating to other people (publicly or otherwise), libelous, threatening or otherwise objectionable.
3.10 Any other use that is not expressly permitted in this EULA is strictly prohibited.
4.0 ADDITIONAL PROVISIONS
4.1 - SOFTWARE BACKUP
You are permitted to keep a single backup copy of licensed Font Software in the cloud, locally on a desktop, laptop or mobile device, or on a studio server provided you are the only party who maintains or has access to this backup copy.
4.2 - ASSET MANAGEMENT
Licensee may only upload the Font Software to (i) a non-public server owned and controlled by Licensee or (ii) a non-public cloud storage service, cloud-based design app, or digital asset manager, account controlled by Licensee, in each case for the use of the Font Software by Licensee only, in accordance with the number of users governed by section 1.2 of this EULA.
4.3 - SERVICE PROVIDERS
The Licensee may temporarily provide a single copy of the Font Software to a service provider or agents such as a graphic designer, commercial printer, web developer, or independent contractor who is working on behalf of the Licensee. The Agents temporarily using the Font Software will be treated as licensed, providing the maximum number of desktop users specified on the Licensees receipt will not be exceeded. If the maximum number of desktop users allowed have already been allocated, the service provider must purchase a license separately.
The service provider must:
(a) Agree in writing to use the Font Software exclusively for Licensee's work, according to the terms of this Agreement.
(b) Delete the Font Software upon completion of the work.
4.4 - REFUNDS
The Font Software may be exchanged only if defective. If you wish to claim a refund, you must (a) certify that no copy of the Font Software remains in your possession or control and (b) provide proof of a valid sale and a valid sales receipt from True Grit Texture Supply. All claims for a refund must be made within one (1) week of purchase and are at the discretion of True Grit Texture Supply.
5.0 IMPORTANT LEGAL PROVISIONS
5.1 - RIGHTS RESERVED
The Font Software and the design of the Font embodied therein are the exclusive property of True Grit Texture Supply and/or the designer and are protected under both domestic and international copyright, trademark and unfair competition laws. Licensee may not assert any ownership in the Font Software itself nor any right to revenue from a collecting society in respect of photocopying, digital copying or other secondary uses of the Font Software. Any reference to the "purchase" or "sale" (or similar terms) of the Font Software refers to the purchase of a limited license only and not the purchase of the underlying copyright or work itself. As a licensee, Licensee's ownership of the media and/or device on which the Font Software is recorded, if any, is distinct from and does not grant any ownership right, title or interest in and to the design of the Font Sofware itself. Except as stated herein, this Agreement does not grant you any rights to trademark or any other intellectual property rights in the Font Software or in any typeface design.
5.2 - TERMINATION
Any breach of the terms of this Agreement shall be cause for termination of this License. In the event of termination, and without limitation of any remedies under law and equity, you agree to immediately return or destroy the Font Software, at the discretion of True Grit Texture Supply and certify that no copy remains in your possession or control.
5.3 - REVOCATION OF WARRANTIES
Subject to the representations and warranties stated herein, the Font Software is provided "AS IS" and without obligation to you or other warranties of any kind. TRUE GRIT TEXTURE SUPPLY AND THE DESIGNER OF THE FONT SOFTWARE EACH HEREBY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS AND IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. TRUE GRIT TEXTURE SUPPLY DOES NOT WARRANT THAT THE OPERATION OF THE FONT SOFTWARE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT THE FONT SOFTWARE IS WITHOUT DEFECTS. THE FONT SOFTWARE IS NOT INTENDED AND WAS NOT DESIGNED OR MANUFACTURED FOR USE IN ANY CIRCUMSTANCES WHERE THE FAILURE OF THE FONT SOFTWARE COULD LEAD TO DEATH, PERSONAL INJURY, OR SEVERE PHYSICAL OR ENVIRONMENTAL DAMAGE. THE FONT SOFTWARE IS NOT FAULT TOLERANT AND IS NOT INTENDED FOR USE IN THE CONTROL OR OPERATION OF DEVICES OR EQUIPMENT FOR MANUFACTURING, OR FOR USE IN NAVIGATIONAL DEVICES. THIS DISCLAIMER OF WARRANTIES APPLIES TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.
5.4 - LIMIT OF LIABILITY
IN NO EVENT WILL TRUE GRIT TEXTURE SUPPLY BE LIABLE TO YOU FOR CONSEQUENTIAL OR INCIDENTAL DAMAGE (INCLUDING DAMAGE FROM LOSS OF BUSINESS PROFITS OR SAVINGS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, AND THE LIKE) OR FOR CLAIM BY ANY PARTY ARISING OUT OF THE USE OF OR INABILITY TO USE THE FONT SOFTWARE, EVEN IF TRUE GRIT TEXTURE SUPPLY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. UNDER NO CIRCUMSTANCES, SUBJECT TO THE CONDITIONS NOTED HEREIN, SHALL TRUE GRIT TEXTURE SUPPLY OR THE DESIGNER'S MAXIMUM LIABILITY TO YOU OR ANY THIRD PARTY EXCEED THE REPLACEMENT COST OF FONT SOFTWARE OR THE PROVISION OF SUBSTITUTE SOFTWARE, AT THE SOLE DISCRETION OF TRUE GRIT TEXTURE SUPPLY. THIS LIMITATION OF LIABILITY APPLIES TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.
5.5 - INDEMNIFICATION
You agree to defend, indemnify and hold True Grit Texture Supply and their suppliers including any designers of the Font Software harmless from and against any losses, damages, expenses, and costs, including reasonable attorneys' fees, from any claim by a third party arising from or related to your breach of this Agreement or your act, error, or omission.
5.6 - GOVERNING LAW
This EULA agreement, and any dispute arising out of or in connection with this EULA agreement, shall be governed by and construed in accordance with the laws of Australia.
5.7 - GENERAL
You acknowledge that you have read this Agreement and understand it and that by using the Font Software, you will be bound by its terms and conditions. No variation of the terms of this Agreement or any different terms will be enforceable against True Grit Texture Supply unless without its express written consent. In the event any collection or enforcement effort or any legal action is instituted by True Grit Texture Supply to interpret or enforce this Agreement, you will be responsible for paying reasonable attorneys' fees incurred by True Grit Texture Supply. True Grit Texture Supply expressly reserves the right to amend or modify this Agreement at any time and without prior notification.
5.8 - TRANSACTION FEES
All transactions are processed in Australia. Your bank or financial institution may charge an international transaction fee even when a transaction is processed in your local currency.
Should you require any additional use that is not described within this Agreement, please do get in touch.
Last Update: August 01, 2017
Documented Versions:
August 29, 2020 - NOW
April 01, 2016 - August 28, 2020.
True Grit Texture Supply is a trademark of Kindred Studio Creative Labs Pty Ltd.
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The aesthetic of distressed textures stems from the limitations and "glitchiness" inherent in early, cheap physical printing technologies, a concept explored by Avery Robinson, who traces the visual language of heavy metal aesthetics back to the origins of photocopied flyers and toner grit. Robinson suggests that the distressed aesthetic carries significant weight, as it reflects survival, character, history, and emotion, elevating ordinary objects by showcasing a battle-worn quality, similar to how the journey of underground music was communicated through low-fidelity means. This visual philosophy is rooted in the economic necessities of the underground scene, where low-budget methods like tape trading and photocopying generated an accidental library of artifacts such as grain and noise, which ultimately became ingrained in the genre's identity.
The genesis of this aesthetic lies in the distribution pipeline of underground media, where repeated copying inevitably introduced imperfections. For music, early distribution relied on successive copies of tapes and flyers, each iteration sacrificing fidelity to ensure wider reach. Similarly, printed graphics were subjected to the physical degradation of cheap paper and dull tools, resulting in visible flaws like grain, dust, and crushed blacks. This process meant that the limitations of the medium dictated the visual language of the entire genre, as designers learned to create graphics built for survival, prioritizing atmosphere over strict legibility through high-contrast design, mimicking the accident of the photocopy machine in creating ghost images and noise.
As technology advanced, the trend continued, moving from physical artifacts to digital creation. In the 90s and 2000s, as desktop publishing and the internet emerged, a new generation of digital natives began recreating these distressed textures using digital tools. Modern bands and artists now digitally replicate torn edges, ink splatters, and grunge effects, demonstrating that the appeal of these textures is not merely a stylistic choice but a reflection of a long-standing tradition of artistic expression. The argument is extended to contemporary design, asserting that these textures carry the history of the scene, implying that the pursuit of authentic, gritty visuals reinforces the identity of the content, rather than being an arbitrary choice of design tools.
The provided licensing documentation for True Grit Texture Supply further delineates the terms governing the use of these Graphic Assets, including textures and fonts. The guidelines establish that use can be both commercial and non-commercial, permitting applications across various media, including physical end-products like apparel and packaging, digital publications, social media content, and advertisements. The license permits unlimited use for creating various design works and stock illustrations, subject to specific limits on physical unit production, such as up to 250,000 units for physical items and packaging.
Strict prohibitions exist against resale, distribution, or sub-licensing of the source files in any form, reverse-engineering, or the creation of personalized create-on-demand services. The license explicitly prohibits embedding editable source files or templates into end products, and prohibits the use of the graphic assets in training artificial intelligence systems or for generating content that is illegal, harassing, fraudulent, or defamatory. Furthermore, the use of texture images as the sole design element on products for sale is restricted.
Regarding the fonts, the license allows for use in creating printed and digital designs, branding, and publications, with specific limitations on embedding text in documents to prevent editing by recipients. Webfonts can be embedded using the font-face selector on websites, but there are restrictions on pageview limits for website use. The agreement emphasizes that the graphic assets and fonts remain the intellectual property of the designer, and the license is granted only as a limited, non-exclusive right to use, with strict liability and indemnity clauses in place for the Licensee. |