systemd logo

Brand
systemd is a suite of basic building blocks for building a Linux OS. It provides a system and service manager that runs as PID 1 and starts the rest of the system.
The logo builds on the most iconic visual artifact of system bootup on classic text terminals. The log of OS components successfully starting up, as indicated by the green [ OK ], is what many people already identify systemd with. This made it a natural choice to derive our visual identity from.
The abstract shapes in the brackets symbolize the "OK" from the boot up screen, services running inside systemd, and our overall optimistic outlook.
The logo was designed by Tobias Bernard from the GNOME project in 2019. It's licensed under CC BY-SA 4.0
Logo
The full horizontal logo should be used whenever possible. If color isn't an option, it can be used in monochrome as well.

Full Color Logo SVG PNG PDF

Monochrome Logo SVG PNG PDF

Full Color Logo (dark) SVG PNG PDF

Monochrome Logo (dark) SVG PNG PDF

Alternate Logos
For use cases where the horizontal logo doesn't work, the vertical alternate logo can be used instead. For sizes too small for the text to be readable (e.g. avatars, icons, and the like), use the standalone logomark.

Vertical Alternate Logo SVG PNG PDF

Standalone Logomark SVG PNG PDF

Color & Typography
The brand colors are systemd green #30D475 and systemd black #201A26.
The brand typeface is Heebo, by Oded Ezer. The logotype uses the Bold weight.
Spelling
Yes, it is written systemd, not system D or
System D, or even SystemD. And it isn't system d
either. Why? Because it's a system daemon, and under Unix/Linux those are in lower case, and get
suffixed with a lower case d. And since systemd manages the system, it's called
systemd. It's that simple. But then again, if all that appears too simple to you, call it (but
never spell it!) System Five Hundred since D is the roman numeral
for 500 (this also clarifies the relation to System V, right?). The only situation where we find it
OK to use an uppercase letter in the name (but don't like it either) is if you start a sentence with
systemd. On high holidays you may also spell it sÿstëmd. But then again,
Système D is not an
acceptable spelling and something completely different (though kinda fitting).

© systemd, 2022
Website source

systemd functions as a suite of fundamental building blocks employed in constructing a Linux operating system, primarily by providing a system and service manager that operates as process ID 1, thereby initiating the rest of the system. The visual identity, specifically the logo, draws inspiration from the classic visual artifact seen during system boot-up sequences in text terminals, referencing the indication of successful component startup often displayed as green brackets containing OK. This design choice aims to convey an optimistic outlook, as the abstract shapes within the brackets symbolize the successful boot-up status, the services operating within systemd, and the overall positive stance of the system. The logo was created by Tobias Bernard of the GNOME project in 2019 and is governed by the CC BY-SA 4.0 license.

Guidance for the use of the logo involves several variations. The complete horizontal logo is the preferred format when applicable, though it can also be utilized in monochrome. For specific use cases where the horizontal format is impractical, alternate options are available, including a vertical alternate logo and a standalone logomark, which are suitable for smaller applications such as avatars and icons.

The brand employs specific color and typographic guidelines. The official brand colors are systemd green, specified as #30D475, and systemd black, which is #201A26. The typeface used for the logotype is Heebo, designed by Oded Ezer, implemented in a bold weight. Furthermore, the text provides context regarding the specific spelling of the name systemd, noting that its lowercase nature reflects the conventions of Unix and Linux systems, where daemon names are typically in lower case and suffixed with a lower case d. The text discusses the rationale behind this spelling, clarifying that while alternative spellings exist, such as System Five Hundred or Système D, they are not accepted, maintaining the standardized usage of systemd.